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APIBusiness Models  20 models in 20 minutes  John	  Musser,	  ProgrammableWeb	                 @johnmusser	      API	  Str...
yea  rs	  7	                  Is	        ,000 	  AP                 tor ies	   8               	  new      s	  s   3   ,000
why, why, why?
Why API? Many reasons…Drive innovation                        BizDev / LeadGen                   Marketing channel      Us...
ET #1      I SECRA   P   An API strategy        is notan API business model
A very brief history of API   business models…
API Business Models, 2005
API Business Models, 2013
ET #2      I SECRA   P        Most APIs have             >1         type of ROI
Free
Developer Pays
Pay as You Go“Pay	  only	  for	  what	  you	  use.	  There	  is	  no	                    minimum	  fee.”	  
Tiered Pricing
Freemium
Unit-based Pricing
Unit-based Pricing
Beware complex pricing
Transaction Fee      2.9%	  +	  30¢	        per	  transacDon	  
Developer Gets Paid
Affiliate Revenue Share: CPA          +	          =	  $	  
Revenue Share: CPC
APIs, now a billion $ business                            =	  	  	  $2	  billion/year	        Affiliate Network  “90%	  of...
Recurring Revenue Share                    •  3%	  of	  $9.99/month	  per	  “Unlimited”	  subscriber	                     ...
ET #3      I SECRA   PYou need to bake your business model into      your API
Indirect
Content Acquisition3rd	  party	  applicaOons	  built	  on	      60%	  of	  all	  tweets	  came	  from	  the	  [eBay]	  Ope...
Content Syndication
API as SaaS upsell
APIs, the glue of SaaS200	  SaaS	  companies	  with	  API	  success	  stories:	               “We	  find	  that	  if	  our	...
ET #4      I SECRA   P    API business models           are not        1 size fits all
NPR: Internal use = API growth                                                                                            ...
Evernote: 99% internal calls                             External	                               usage	    API	  usage	  f...
Netflix platform: 800 devices                Daniel Jacobson, Netflix Engineering Blog, July 9, 2012
ET #5      I SECRA   P       Internal use may      be the biggest API           use case
API Business Models
Thank YouQuesOons,	  ideas,	  comments?	     jmusser@gmail.com	        @johnmusser	                  	  
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APIs, the glue of SaaS200 API Business Models

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APIs, the glue of SaaS200  SaaS  companies  with  API  success  stories:   “We  find  that  if  our  customers  use  any   single  integraOon,  they  are  three  Omes   as  likely  to  convert  to  paid.”   Sunir Shah, FreshBooks Blog, Aug 25, 2010

Publié dans : Technologie
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