Presentation of the Global Mobile Market and opportunities to finalist Mobile Computing students at Aveiro 's University. Trillion dollar toothbrushes - a quick intro to the amazing Mobile World. How mobile are we? In this talk you'll learn about what's going on in this wonderful World, why you should care and what this means to you in the near future.

1. Trillion Dollar Toothbrushes
A quick intro to the amazing Mobile World
João Ribeiro
Head of Innovation
joao.ribeiro@nabiasolutions.com
May 21st, 2012

2. Oral Health Survey

3. Oral Health Survey
6 billion people on the planet, 4.8 billion have a
mobile phone while only 4.2 billion own a
toothbrush
SRC: Mobile Marketing Association of Asia 2012

4. Big

5. $ 100 Billion Industry
SRC: MPAA.org 2012

6. $ 1.3 Trillion Industry
SRC: Tomi Ahonen Almanac 2012

7. $ 1.3 Trillion Industry
SRC: Tomi Ahonen Almanac 2012

8. Big
Rich

9. 2011
$ 1.3 trillion
4.8 billion handsets
2012 (forecast)
> $ 1.6 trillion
5.4 billion handsets
“The fastest industry ever to grow from zero to one
Trillion dollars annual revenues”
“In 2011 more smartphones were sold than
personal computers of any kind”
SRC: Tomi Ahonen Almanac 2012

11. It’s not just here!!

12. It’s Everywhere

13. Big
Rich
Growing (worldwide!!)

15. 5 years ago…

16. 5 years ago…
Rank . OS Platform . . . . . Market share
1 . . . . Symbian. . .. . . . . . . . . 62.3 %
2 . . . . Windows Mobile. . . . . 11.9 %
3 . . . . Blackberry. . . . . . . . . . 10.9 %
4 . . . . Linux . . . . . . . . . . . . . . . 7.3 %
5 . . . . iOs . . . . . . . . . . . . . . . . . 5.2%
6 . . . . Palm OS . . . . . . . . . . . . 1.2 %
7 . . . . Others. . . . . . . . . . . . . .. 1.1 %
Worldwide: Smartphone Sales to End Users by Operating System 2007
SRC: gartner 2009 - http://www.gartner.com/it/page.jsp?id=910112

19. Today!!!!!!!!!!
Rank . OS Platform. . . . . Market share
1 . . . . Android . . . . . . . . . . . 55.6 %
2 . . . . iOS . . . . . . . . . . . . . . . 24.2 %
3 . . . . Blackberry . . . . . . . . 7.6 %
4 . . . . Symbian . . . . . .. . . . . 5.4 %
5 . . . . bada . . . . . . . . .. . . . . 2.6 %
6 . . . . Windows Phone . . . . 1.6 %
7 . . . . MeeGo . . . . . . . . . . 2.2 M . . . . . 1.5 %
8 . . . . Windows Mobile . . . . 0.4 M . . . . . 0.3 %
others . . . . . . . . . . . . . . . . 1.6 M . . . . . 1.1 %
Worldwide: Smartphone Sales to End Users by Operating System 2012
SRC: Tomi Ahonen Almanac - http://www.gartner.com/it/page.jsp?id=910112

20. Big
Rich
Growing (worldwide)
Open

21. Big +
Rich +
Growing (worldwide) +
Open
=
Opportunity

22. Jobs, lots of them!
Developers, Managers, Team Leaders, UX Designers, ...
Entrepreneurship
Apps competition, Incubators, Government Programs, ...

23. Global Accelerators
For developing countries and Europe

24. Billion dollar deals anyone?
Facebook instagram acquisiton for $ 1Billion

26. It’s your turn!!!!
Thank you!
SRC: Rachel Hinman 2012