The war for talent is increasing and that's why your employment brand is more important than it ever was. Why should talent work for your company above your competitors? What strategy have you put in place to attract good candidates? Are your current employees also your advocates?

1. EMPLOYMENT BRANDING
Why should you care?

3. You already have an employer brand but it may not be
the one you want

4. What is employment branding ?
“The image of your organisation as a “great place
to work’ in the mind of current employees and key
stakeholders in the external market (active and
passive candidates, clients, customers and other
key stake holders) The art and science of
employer branding is therefore concerned with the
attraction, engagement and retention of initiatives
targeted at enhancing your company’s employer
brand”
wikipedia

5. Bruce is a managing partner at the Temkin group http://www.temkingroup.com/

6. Reasons to invest in your Employment
brand
• Improved quality of candidates
• More passive candidates
• Cost effective
• Happy productive employees
• Advocates
• Talent retention
• Consumer retention
• R.O.I

7. Employment Branding
Promise Vision
Ethics
Culture
Image
Training
Differentiation
Retenti
Retention Engagement
on Strategy

8. To never have to job push
To have a pipeline of talent
To become the employer of choice
To be the place to work at
To retain talent

9. Brands are no longer a one way conversation
THINK

10. “
Employees have always owned the brand ; they just
haven’t had the tools to broadcast to large
audiences as they do today”
DR John Sullivan

11. Social media can spread a message at immense speed
Social media has the ability of reach like never before
Social media could determine if you attract talent or not

12. Do you know whats being said about your company online?
Does your message attract the right candidate?
How many career making decisions are affected by social media?

13. Innocent Drinks employees
Successful companies usually share one characteristic.. A strong Employment brand
They know that a strong employment brand attracts talent and retains talent
What’s your company employment brand?

14. For Employment Branding
advice
contact me julie@jobhop.co.uk
@jobhopjulie