Summit'15 session breakout deck presented by Jobvite - NYC, April 22, 2015

1. Social
Recrui,ng
Unplugged
Connec,ng,
Cap,va,ng
&
Capturing
Passive
Candidates
Andre
J.
Boulais
Jobvite,
Strategic
Accounts
Director-­‐Engage

2. Data
on
the
Talent
Pool
of
Social
Job
Seekers

3. Session
Agenda
• Recrui,ng
is
Marke,ng
– How
you
can
fully
u,lize
Jobvite
to
draw
in
passive
candidates
via
social
media
• Publisher
• Sending
Jobvites
• LinkedIn
Amplifier
• 360
Social:
Your
Hidden
Weapon
for
Talent

4. Candidates
are
Always
Looking

5. Recrui,ng
is
Marke,ng
How
to
Draw
Passive
Candidates
with
Social
Media

7. How
Do
You
ATract
Top
Talent?
What
We
Hope
For
Reality
For
Many
of
Us

8. HOW
TO
DRAW
CANDIDATES
IN
VIA
TWITTER,
FACEBOOK
&
LINKEDIN
Jobvite
Publisher

9. Why
Jobvite
Publisher?
• Quickest
ROI
for
your
team
(and
employees)
• Takes
90
seconds
to
set
up
• Instant
results
via
top
social
media
channels
• Only
recrui,ng
method
built
to
amplify
jobs
• Ability
to
reach
global
audience
• Runs
con,nuously

10. Publisher
101

11.
Publisher
Best
Prac,ces
Content
is
key!

12.
Publisher
Best
Prac,ces
Share
mul,ple
categories
(not
just
your
business
unit)
Adjust
your
roles
based
on
key
recrui,ng
ini,a,ves
(Sales
Hiring,
Internships
in
the
Summer)

13. Make
Sure
Jobs
are
Shared
Where
the
Candidates
Are

14. Have
Crea,ve
Content
• Customize
your
messaging
around
events
and
trends
(remember,
you’re
trying
to
en,ce
them)
• Be
crea,ve
to
your
company
and
industry

15. Thinking
Outside
of
the
Box
on
#boxingday
22
new
followers…
…in
less
than
24
hours

16. Sign-­‐Up
for
Daily
Updates
on
Trends
hTp://hashtagify.me/popular

17. Create
Lists
to
Share
Content
from
Leaders
Monitor
and
retweet
fun
and
exci,ng
tweets

18. Quan,fiable
Results
Afer
Increasing
Publisher
Usage
Increased
Usage

19. Jobvite
Publisher
Recap
• Publish
at
least
5
jobs
a
day
• Add
crea,ve
hashtags
for
TwiTer
• Look
at
current
trends
and/or
sign
up
for
updates
• Create
internal
and
external
lists
to
track
your
company’s
leaders
as
well
as
compe,tors
• Favorite
and
retweet
to
encourage
usage

20. Crea,vity
=
Impressions
+
Followers

21. Capture
the
Audience
and
the
Moment
with
Strategic
Jobvites

22. Go
Into
Jobvite
and
Send
Jobvite

23. Group
Mul,ple
Jobs

24. Pick
Your
Moment
and
Share
4.4
Million
Tweets

25. Quick
LinkedIn
Amplifier
Share
the
Job
With
Groups

26. Go
from
100’s
to
100’s
of
Thousands
20,615
Members
341,
974
Members

27. YOUR
HIDDEN
WEAPON
FOR
TALENT
360Social

28. 360social
Download
in
Chrome

29. Usable
on
over
200
social
media
outlets
Grey
silhoueTe
will
appear
on
all
social
media
pages
linking
to
other
pages

30. Serves
as
Cornerstone
for
Social
Recrui,ng

31. Engage
Serves
as
the
go-­‐to
Social
Recrui,ng
CRM

32. Today’s
Recap

33. Don’t
Just
Make
Noise
1pm to 4pm
1pm to 3pm
9am to 11am
7am to 9am
5pm to 6pm
2pm to 4pm
8pm to 1am
Share at the right times. Networks have
different peak posting times.

34. Social
Media
is
a
2-­‐Way
Street
• Social
Media
is
a
not
only
a
great
way
to
adver,se
your
current
jobs
and
your
brand
but
it’s
also
impera,ve
to
LISTEN
• Personalize
your
posts
using
Jobvite
Publisher
and
when
sending
Jobvites
• Remember
to
share
jobs
with
LinkedIn
Groups
to
maximize
exposure
• Pay
aTen,on
to
who’s
liking
your
LinkedIn
posts
or
favori,ng
Tweets
• U,lize
360Social
for
a
complete
view
of
your
candidate
before
engaging

35. More
candidates
are
drawn
to
a
company’s
culture
than
their
job
descrip,on.
Nearly
80%
of
Millennials
look
for
people
and
culture
fit
before
looking
at
career
poten,al.

36. Contact Info: Name Here
Andre.Boulais@Jobvite-inc.com
@AndreJBoulaismpany Name Here, Position Title Here
Email Here
THANK
YOU!