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INSTAGRAM

        Pipeline candidate

                   Friend

                   HIRED

HIRED / Pipeline candidate

                Coworker

                   HIRED

       Potential employer
TWITTER

         Candidate




Pipeline candidates



         Candidate
TWITTER

 Candidate; followed up with
                    an email




Pipeline candidate; Co-worker
TWITTER

       Potential employer

     Student seeking help

       Pipeline candidate

                   Spam

Pipeline candidate; met @
               SXSW 2012

    Referring a candidate

            Start-up CEO
HIGHLIGHT

      I would be interested in
interviewing or meeting with
       all of these individuals.

  People in similar industries
         tend to have similar
 psychographics. As a result,
 they tend to go to the same
                    locations.
HIGHLIGHT

   No idea why s/he highlighted me.


Someone wanting to work at GSD&M.



Someone wanting to work at GSD&M.



Someone wanting to work at GSD&M.



                         Coworker

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Using Your Online Network to Get Work #IRL

  • 1. INSTAGRAM Pipeline candidate Friend HIRED HIRED / Pipeline candidate Coworker HIRED Potential employer
  • 2. TWITTER Candidate Pipeline candidates Candidate
  • 3. TWITTER Candidate; followed up with an email Pipeline candidate; Co-worker
  • 4. TWITTER Potential employer Student seeking help Pipeline candidate Spam Pipeline candidate; met @ SXSW 2012 Referring a candidate Start-up CEO
  • 5. HIGHLIGHT I would be interested in interviewing or meeting with all of these individuals. People in similar industries tend to have similar psychographics. As a result, they tend to go to the same locations.
  • 6. HIGHLIGHT No idea why s/he highlighted me. Someone wanting to work at GSD&M. Someone wanting to work at GSD&M. Someone wanting to work at GSD&M. Coworker