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The slide deck from my roundtable discussion at the Search Bootcamp 2015 on 22 June:
"Let’s sit down and talk about unique content, social signals, page titles, content marketing, brand entities, site speed, SSL certificates, image optimisation, re-marketing, XML sitemaps, videos, internal linking, external linking, toxic backlinks, negative SEO, search themes, local search optimisation, Google Now, crawl budget optimisation, keyword research, call tracking, information architecture, merchandising, schema markup, tracking pixels, up & cross-sell tactics, analytics, conversion tracking… feeling overwhelmed by what your ecommerce siteactually needs to perform and make more money? You’re not alone. Centred on Google and Organic Search, this is an intense 60 minute roundtable to cut through the FUD and focus on the activities that bring returns."