This broadsheet newspaper provides a more balanced and neutral coverage of the Jeremy Clarkson story compared to tabloid papers. The summary focuses on key details while avoiding dramatization. It uses 3 short sentences or less to highlight the difference in tone between broadsheet and tabloid coverage.

1. Jodie Leigh Holmes

2. ‘U –turn’ is a car manoeuvre
that relates to Jeremy Clarkson's
job type personalising the
article for him.
‘Reverse gear’ also relates to ‘Reverse gear’ relates to
his job type. This is a joke his job and also
aimed at him which adds a connotes negativity.
laid back feel to the ‘Reverse’ is going
newspaper which Tabloid is backwards which
well known for. therefore is further from
positive. Therefore this
implies his career will
Colloquial lexis used
go downhill(in reverse)
here: ‘Er’ shows slang
as he has upset the
used to hesitate his
nation.
answer showing he is
unsure. This reaches to
working class
Time line creates
audiences which you
suspense making
wouldn't find in a
readers intrigued in
broadsheet.
what happened between
Here Clarkson is scratching his this time resulting in his
head, making him look ‘silly’ end apology
giving off the fact he's a bit of
an ‘idiot’ getting the audience
on the newspapers side. This These text boxes get straight to
plays on the stereotypical image the point summery of the
of someone stupid, being situation and article instead of
helped by the ‘er’ used here too. prolonging the end result which
David Cameron is present This part of the is typical of a broadsheet
here creating drama and page uses graphics newspaper.
suspense of what such an to represent to
authoritive figure has to say. clock on a
dashboard.

3. Colloquial tone set through lexical
use such as ‘silly’, creates a
laidback approach to the story
which is typical of a tabloid
newspaper. Images are used
‘U turn’ used once
again relating to the to give a visual
front cover and his story about the
job type almost events of what
‘digging’ at him. happened adding
an interest to the
audience which is
typical of a
An authoritive
tabloid
figure, David
newspaper. This
Cameron is
page almost
featured in the
looks like a
article adding
poster as it
severity to the
makes extreme
story and drama.
effort to jump out
to the audience.
Hear shows what
Clarkson had to say
and therefore gives a
balanced view of his Other peoples
antics allowing the opinions
viewers to gain their Lexis throughout the Quotes from celebrities on their overload the
own feelings towards article makes an effort to views about Clarkson's offenses page here
the situation. intrigue the readers with are present here from twitter which doesn't
language such as giving more information to the normally
‘blundering, infuriates, in readers of other peoples feature in
ability and warped’. opinions. This gives the bigger broadsheet
picture but in different forms. newspapers.

4. Here it says ‘Clarkson v the unions’.
This almost makes out as if there is a
war ahead using the ‘v’ as it generally
means ‘against’. This creates more
drama over the situation.
Small text is used above the
image. This suggests a more Here the image caption says
intelligent reader that would ‘Here Clarkson flying out of
read their story of their own Heathrow airport to Beijing
accord. yesterday’. This implies he is
fleeing the country due to the
remarks he has made. This
Subtle colours are used with implies he probably feels
white text on light blue unwanted and an enemy to
therefore showing that the the public.
text is ‘in your face’ on the
page and that if someone
decides to read it they can, if To balance the quote about
not it isn't an issue. fleeing the country, it
continues that he said he had
‘not for a moment intended his
Jeremy is standing in a normal remarks to be taken seriously’.
position. This shows that he isn't This almost balances the views
making a fool of himself like the out and creates a neutral
image in The Mirror and argument stating true
therefore the image is a more statements leaving the
neutral representation of him. audience to make up their own
opinions.
Here’s the main story of this front cover is a This front cover story is very small and
more serious story about ‘poverty’. This only includes a small amount of text with
shows that the Clarkson story is not a main an image. This doesn't create drama of the
issue and that it is being over dramatised story which is typical of a broadsheet
as in tabloid newspapers. newspaper. It doesn't strive to catch
attention which tabloid newspapers do.

5. This image follows the standard
rules of any image as all 3 are in a
line. These are normal poses and
don't portray any of them to be
‘idiots’ which is typical of a tabloid
newspaper.
Here the word ‘silly’ is in
Clarkson is the tallest of the image
inverted comers. Tabloid paper
and therefore directs the article to
used this word but casually
him and the attention of the viewers.
instead of quoting meaning that
this broadsheet newspaper is
more formal, as the word had
been extracted from another Clarkson's facial
source. This reaches to a higher expressions also show that
class of working people. he is stressed in opposition
to the ‘jokey’ faces that his
Here this inside page doesn't fellow colleagues have with
draw immediate attention in a slight smirk. This shows
any aspect of texts or images. who has caused the
The advert almost stands out controversy with knowing
more than anything else. This who they are. This suggest
suggests that the newspaper Clarkson knows his wrong
isn't forcing out this story but doings which lead to his late
is only offering information if apology.
anyone wants to read it. This
is a more relaxed paper and
concentrates on the text
instead of the visuals like a
tabloid newspaper.

7. Tabloid Broadsheet
FREE – The lexical
This advert is promoting choice here targets a This advert is of a film which
food, therefore something that lower class of people in obviously costs money presuming
isn't hard to have whereas comparison to a those reading this can afford this
material items are promoted in broadsheet newspaper. price and other material items.
broadsheet newspapers for a
higher class of people.
More complicated lexis
The fact there is used with ‘explore’
both use the word and ‘magical’ whereas
‘free’ promotes tabloids include short
something that bland snappy
doesn't cost sentences. This
therefore saying indicates those reading
that the people this are more
reading this ‘intelligent’ and
would prefer not understand the
to spend their language.
money.
This newspaper is obviously trying
everything to get people to read the This is completely opposite
newspaper, therefore ‘desperate’ attempts to the adverts in tabloids
are made with adverts that look like they will as these promotions aim to
benefit the reader for example free items. a higher class and
therefore do not promote
anything free.

8. Tabloid Broadsheet
Here the heading is
extremely bold and
in capital letters. This
immediately stands
out on the front page
and therefore is the On the other hand this heading
main attraction. This doesn't stand out and is mingled with
is typical of a tabloid the other text. This is because its
newspaper as they try small and the colours are not bright
and sell every bit of or bold. This is typical of a
information to the broadsheet.
readers, almost like a
magazine.
Here once again on the inside story Once again here is the inside heading
the words catch your eye and stand of this broadsheet newspaper. This
out and made to look like a poster. doesn't attempt to stand out as it isn't
This is typical of a tabloid newspaper. in block bold or large.

9. Tabloid Broadsheet
This image uses
humour to target This image targets
a large target a smaller target
audience. audience of more
older age group as
its a more
sophisticated
image to
understand as its
very simple.
Here is the image in the tabloid
newspaper This has been captured with This is the picture in the broadsheet
him scratching his head. This therefore is newspaper. This is a average pose
an attempt to make him look stupid. This standing in a normal shape. This doesn't
connotes dumbness as scratching your make an attempt to make fun of him and
head is seen to be an action of thinking therefore has no connotations. This tone
or confusion. is followed throughout the whole
newspaper and simply displays
information for anyone to read.