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Social Media - Monitoring & The Real Time Web

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Jodi Gersh
Jodi Gersh
Formation
1  sur  39
Presented by Jodi Gersh Content Manager, Gannett ContentOne Social Media I
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But first- What is Social Media
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WHAT?
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Monitoring First up
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Have you heard of #MotrinMoms?
 
[object Object],[object Object],Many of these tools are listed on the Social Media SharePoint site.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More tools are listed on the Social Media SharePoint site.
 
More tools are listed on the Social Media SharePoint site. Reputation Management
 
 
Now that you know what they are saying… what are you going to do about it?
Next up- Social media customer service
using social media for customer service Search ‘ComcastCares’ on Google and you will see case study after case study
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[object Object],[object Object],[object Object],[object Object],According to the 2008 Study, 93% of social media users believe a company should have a presence in social media and 85% believe a company should not only be present but also interact with its consumers via social media. 56% feel both a stronger connection with and better served by companies when they can interact with them in a social media environment. When asked about specific types of interactions, Americans who use social media believe:
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Photo courtesy of Flickr user: xcode
Next up- Using the real time web (trending topics)
[object Object],[object Object],What is the Real Time Web?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Using The Real Time Web
Do you know what is happening RIGHT NOW?
[object Object],[object Object],Trending Topics
Trending Topics :: Tools
Trending Topics :: Tools
 
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Q & A Source materials for this presentation, photos and content credit:

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Social Media - Monitoring & The Real Time Web

Notes de l'éditeur

  1. Utilizes the group – think about that. Instead of us broadcasting our message one way, now there is two way and even multi way discussion occurring.
  2. It’s not my place to say, but those that DO respond to negative, often turn it to positive story/press.
  3. Is you customer service limited, or is it open and ready to play in the social playground?