2. ExactTarget
The largest
independent SaaS
company focused on
permission-based
cross-channel
marketing solutions.
10,000 brands use
ExactTarget to plan The Interactive Marketing Hub is
and execute used by marketers to manage
integrated campaigns integrated data-driven campaigns
utilizing Email,
Mobile, Social Media
and Websites
3. Marketing [R]evolution Mobile Email
SMS
Mobile Email
SMS + MMS
IM IM IM IM
Email Email Email Email
Fax Fax Fax Fax Fax
Direct Mail Direct Mail Direct Mail Direct Mail Direct Mail
Telephone Telephone Telephone Telephone Telephone
<1990 1990s 1999 2000s 2013
TV TV TV TV TV
Radio Radio Radio Radio Radio
Print Print Print Print Print
Display Display Display Display Display
Website Website Website Website
Search
Search Search Search
Online Advertising
Online Advertising Online Advertising Online Advertising
Paid Search
Paid Search Paid Search Landing Pages
Landing Pages Landing Pages Mobile sites
Microsites Microsites Online Video
Online Video Online Video Affiliate Marketing
Webinars Affiliate Marketing Webinars
Affiliate Marketing Webinars Blogs
Blogs RSS
RSS Podcasts
Podcasts Wikis
Wikis Social Media
Social Networks Mobile Apps
Location Based Ads
Mobile Web
Social Media Ads
Virtual Worlds
Geo-Location Ads
QR Codes
4.
5.
6.
7.
8. CUSTOMER ENGAGEMENT
IS A HIGH-SPEED 24/7
CROSS-CHANNEL JOB.
AND THE
MARGIN FOR
ERROR IS
RAZOR THIN.
10. By the end of 2013, 1.4Smartphone Users
40% Number of U.S. billion Now Opened
The of All Emails Sent are smartphones
willwillin use worldwide, up 44% over 2012.
be grow toon a Mobile Device.
and Read 137.5 million in 2013.
Source: Return Path Android, 294MM Apple iOS, 45MM Windows ]
[ 798MM
eMarketer
Source: ABI Research
11. The Number of US Tablet Users
will grow to 108 million in 2013
108MM US
Tablet Users
The Apple iPad
12. ExactTarget Mobile Solutions
ExactTarget Mobile
Global SMS Push Mobile Sites &
created a new Messaging Messaging Landing Pages
category of
software that
serves as the
mobile messaging
system of record.
Enables marketers Passbook Mobile Email Cross‐Channel
Solutions
to connect with
their customers,
throughout their
engagement
lifecycle, across all
mobile channels.
14. 84% of Consumers Use Tablets and
Smartphones to Read and Respond to Email
The State of Mobile Content Marketing
http://www.slideshare.net/ExactTarget
15. 46% of CMOs believe
Smartphone and Tablet
Adoption will Impact
Email Programs in 2013.
Source: MarketingSherpa
2012 Email Marketing Benchmark Report
16. ExactTarget Mobile Email Solutions
ExactTarget Email
enables marketers to
create mobile-friendly
email campaigns using
responsive templates
that dynamically
render based on the
device opening the
message.
17. • Design for “tapable” touch
Hitachi Data Systems’
targets, not text links for
eNewsletter Optimized
• Plan for an “Images Off”
iPhone
environment
When viewed on a mobile
• Forget multi-column is
device, the font layouts
• increased automatically
Use bigger fonts!
18.
19. Mobile Email Drives Bigger Orders
• Mobile Email produces higher average
order value.
• Mobile Email creates twice as many
conversions vs Search or Social
The State of Mobile Content Marketing
http://www.slideshare.net/ExactTarget
20. Coupons Sent by Email to Mobile
Devices are Accelerating Retail Sales
Marketers leverage 10
Mobile coupons get
ExactTarget Passbook to
times the redemption rate
create and deliver passes
of traditional coupons
or bar-coded coupons via
Source: Mobile Marketing Association
email or IP-based
messaging channels to
drive mCommerce.
22. 90% of Consumers Use Tablets & Smartphones
to Send and Receive SMS Messages
The State of Mobile Content Marketing
http://www.slideshare.net/ExactTarget
23. ExactTarget Global SMS Solutions
ExactTarget
MobileConnect
empowers
marketers with an
easy-to-use
messaging
solution to create,
target and track
SMS campaigns in
more than 80
countries.
24. Pei Wei Asian Diner
Cooks Up a Delicious
Cross-Channel
Campaign
Objectives:
• Drive traffic to Pei Wei’s 170 stores
• Add new email subscribers
Channels Used:
• In‐Store Digital Signage
• Social Media [Facebook, Twitter]
• Mobile [SMS]
• Email
• Website
25. About Pei Wei Asian Diner
• Parent company: P. F. Chang’s
• 170 locations in U.S.
• Offers freshly prepared Asian
items influenced by the cuisines
of China, Japan, Korea,
Vietnam, and Thailand.
• Headquarters: Scottsdale, AZ
26. Pei Wei Asian Diner Uses
In-Store Signage to
Promote a Special Offer
Pei Wei invited restaurant guests to
take advantage of a buy‐one, get‐
one free promotion for its new
Caramel Chicken entree.
27. Pei Wei Asian Diner Uses
SMS to Convert
Restaurant Guests to
Email Subscribers
In a 14 day
period, Pei Wei
used in-store
signage to 80565
invite guests to
text and Caramel JoelBook@ATT.net
receive a buy-
one, get-one
free coupon
via email for its
new Caramel
Chicken
entree.
30. Bar-Coded Email
Coupons Drive
Consumers to Stores
Campaign Results:
• 18,000 new email
subscribers in just two
weeks! *
• Coupon redemption
rates of 20%!
(*) Pei Wei’s email subscriber
database now exceeds 600,000
31. • The largest health care insurer in
the Mid‐Atlantic region, serving 3.4
million members
• Provides services to individuals and
groups in Maryland, the District of
Columbia and portions of northern
Virginia
CareFirst BCBS is a client of
Meers Advertising
32. Marketing Objectives
• Generate leads within the
Individual Health Insurance Market
for CareFirst BlueCross Blue Shield
• Make it easy for individuals to
obtain a quote using a proprietary
Mobile Messaging Business
Process
35. How it Works
• Individual receives an
automated text reply
requesting her age.
• There are three routes
she can go to get a
quote:
– Text to Quote
– Mobile Website
– Unique Phone Number
42. Vegas.com Uses SMS to Engage
Visitors, Drive Email Opt-in
.com
Solution
• Billboards invite visitors to go to
m.vegas.com – the mobile
website
• Visitors can opt-in to receive
exclusive limited time deals on
hotels and shows via SMS
Results
• Huge increase in traffic to the
mobile website
• 70% increase in revenue per site
visitor
• 250% increase in revenue from
mobile devices
43. Papa John’s Uses SMS to Deliver
Daily Deal Offers that Drive
Online Orders
NOTE: Papa John’s experienced a 2.5X
increase in engagement when sending
by time zone.
44. • Balance Notification
• Deposit Notification
• Overdraft Alert
• Overdraft Transfer Alert
Ally Bank invites customers to set
• Sleeping Money Alerts for
Money Market and Online
up text alerts and notifications Savings accounts
pertaining to their Ally accounts
• Your CD is up for renewal
• Your latest statement is
available
• You have a Customer
Service message waiting in
Online Banking
• Your transfer is processing
• A new transfer account was
added
• A new Payee was added
• A payment was completed
• There was a problem with
a payment or transfer
• A new account was
opened
• Your ID or password was
changed
45. Scotts Alert: Now is the
perfect time to apply
Scotts Turf Builder
WinterGuard Fall Lawn
Fertilizer to your lawn.
Reply STOP to end alerts.
Other charges apply.
48. Siemens Healthcare
Uses MobileConnect ™ to
Book Appointments with
Medical Professionals
at Tradeshows
*
Siemens booked meetings
with 20 of 25 C‐Level
executives who opted in to
receive text updates at the
Laboratory Diagnostics show
50. How Consumers Use Tablets and Smartphones
The State of Mobile Content Marketing
http://www.slideshare.net/ExactTarget
51. Websites are “Ground Zero” for Engagement
Word of
Mouth
Search Engine Sponsored
Marketing Events
71% of new business leads will come
Educational Direct
Webinar Mail
from the corporate or brand website
by 2015.
Social Trade
Media Shows
Source: SiriusDecisions
Online Print
Advertising Advertising
Email Broadcast
Marketing Advertising
Public
Relations
52. 67% of Consumers are More
Likely to Buy a Company’s
product or Service if their
Website is Mobile-Friendly!
Source: Google/Sterling Research/SmithGeiger
September 2012
54. Papa John’s Mobile
Site Makes Ordering
Fast and Easy
• The home page is set up
with a layout that is based
on the iOS's native
interface.
• Links on the homepage are
rendered as large,
rectangular buttons.
• Delivers a fast, easy and
consistent ordering process
that fosters repeat use.
Papa John’s Mobile Site
55. ExactTarget Mobile Sites Solutions
Marketers use
ExactTarget
MobilePages to
create and host
HTML5 landing
pages.
Sites are built on
responsive web
design to drive
conversion.
56. Mobile Facebook Pages Convert “Likes” to “Subscribers”
ExactTarget
SocialPages
enables
marketers to
create mobile-
friendly, branded
Facebook fan
pages that drive
engagement,
email opt-in and
conversion.
57. Each Week, Crocs
Converts 500+
Facebook Fans to Crocs
Email Subscribers!
Crocs Email Subscription Center
Crocs Invites Facebook Fans to
become Crocs Email Subscribers
Crocs is a client of
Digital Evolution Group
Crocs’ “Deal of the Week” Email
Personalized to Subscriber Preferences
