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A matter of trust

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Joel Kline
Joel Kline
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A Matter of Trust Using May’s Ethical Practices to Evaluate Complex Stakeholder Communication between Hershey Company and Hershey Trust Company.
Introduction ,[object Object],[object Object],[object Object],[object Object]
Background ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Hershey Trust ,[object Object],[object Object],[object Object],[object Object]
Hershey Trust Entities Retrieved from www.hersheytrust.com
2002 Wrigley Proposed Sale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wrigley Sale Collapses ,[object Object],[object Object],[object Object],[object Object]
Stakeholder Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Complexity of Hershey Co. Stakeholders Individual Consumers The Hershey Trust Co. (Robert Vowler, CEO) Unions Memory and Spirit of Milton S. Hershey Shareholders outside of the Hershey Trust Co. Large Customers (Retailers) Employees The Community & Local Government The Financial Community Hershey Co. CEO Richard Lenny (Former)
2007 Cadbury Proposal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stakeholder Communication Problems ,[object Object],[object Object],[object Object],[object Object]
Stakeholder Communication Problems II ,[object Object],[object Object],[object Object],[object Object],[object Object]
Analysis Using May’s Ethical Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
alignment ,[object Object],[object Object],[object Object],[object Object]
dialogic communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
participation ,[object Object],[object Object],[object Object],[object Object],[object Object]
transparency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
accountability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
courage ,[object Object],[object Object],[object Object]
Discussion Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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A matter of trust

  • 1. A Matter of Trust Using May’s Ethical Practices to Evaluate Complex Stakeholder Communication between Hershey Company and Hershey Trust Company.
  • 2.
  • 3.
  • 4.
  • 5. Hershey Trust Entities Retrieved from www.hersheytrust.com
  • 6.
  • 7.
  • 8.
  • 9. Complexity of Hershey Co. Stakeholders Individual Consumers The Hershey Trust Co. (Robert Vowler, CEO) Unions Memory and Spirit of Milton S. Hershey Shareholders outside of the Hershey Trust Co. Large Customers (Retailers) Employees The Community & Local Government The Financial Community Hershey Co. CEO Richard Lenny (Former)
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.