Four Pillars of Enterprise SharePoint Search Strategy SPTechcon Austin
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Enterprise Search Strategy for SharePoint 4 Key Pillars User Context - Know thy user Authoritative Content Metadata and Refinement User Experience
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Four Pillars of Enterprise SharePoint Search Strategy SPTechcon Austin
- 1. Building an Effective Search Strategy for your Business Four Pillars of Enterprise Search Strategy Joel Oleson Director of Enterprise Search Strategy BA Insight joleson@BAinsight.com @joeloleson http://collabshow.com
- 2. Meet Joel Oleson… 2 Microsoft’s go-to ISV for Enterprise Search Focused on Search and SharePoint since 2004 Search Industry Leader About Joel Oleson • Director of Search Strategy, BA Insight • First SharePoint Admin • Top social media influencer Passionate About • Search • SharePoint • Search-based applications • Community • Travel Connect @joeloleson CollabShow.com TravelingEpic.com
- 3. 3 Killer Apps are Search Apps Enterprise search projects often fail because they do not meet users’ expectations and do not deliver a remarkable user experience.
- 4. 4 4 Pillars of Search Strategy • Know thy User • Provide Authoritative Content • Metadata for Refinement • User eXperience
- 5. 5 4 Pillars of Search Strategy Context “Know thy User”
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- 9. Context Matters in Business 9 Users need to find different information depending on their role, location, responsibility and task at hand Enterprise content Marketing Sales ProcurementConsulting Research HR / LegalIT SupportProduction
- 10. SharePoint Demo: UCDenver - Context 10 http://www.ucdenver.edu/academics/colleges/pharmacy/Pages/SchoolofPharmacy.aspx
- 11. 11 4 Pillars of Search Strategy Authoritative Content
- 12. 12 Why not just index everything so I can be like Google and Bing? MYTH: More is better….
- 13. 13 How Much Do They Actually Index? 5.6% 1%1.7% Size of the Web > 1,000,000,000,000 unique links to pages found
- 14. 14 Anatomy of a Search Revenue $59.8 Billion Dollars in 2013 Relevancy 3000+ Engineers Tuning Relevancy Internet search has changed expectations for enterprise search Tagged 100,000+ keywords managed + SEO Contextual Dynamically driven results
- 16. 16 What is an Authoritative Source?
- 17. 17 Tiered Ranking Strategies Level 1: Authoritative Sources Intranet, Official Corp, Policies Level 3: Work in Progress Social & Collab Sources Level 4: Personal Content – OneDrive + Level 5: Highly Classified Sensitive/Do Not Index Level 2: Published “Polished” DefaultSearch DeepSearch 90% of Searches >1% of content 5% of Searches 10% of content 2% of Searches 40% of content >1% of Searches 50% of content
- 18. 18 usa.denon.com
- 19. 19 4 Pillars of Search Strategy Metadata
- 20. 20 Classes of Search Users
- 21. 21 Why Enterprise Search Projects Fail…
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- 25. 25 The New Role of Taxonomy – Noise Reduction
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- 27. 27 4 Pillars of Search Strategy UX
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- 32. 32 What You Can Do!