Public Relations 2.0 is more than blogger relations and seo, it's about reaching buyers directly.

1. Public Relations 2.0 Reaching Your Buyers Directly

2. Public Relations 1.0 `

3. Journalists

4. are the middleman

5. PR 2.0

6. eliminates the middleman

7. Publishing on the web is easy

8. Getting traffic is even more easy

9. but Traffic != Buyers

10. You need great content...

11. to 'feed' your target audience..

12. and turn surfers into buyers.

13. Questions to ask yourself

14. Who are my readers?

15. Where might I reach them?

16. Why would they listen to me?

17. Guidelines

18. Have a story to tell.

19. Make sure it's authentic .

20. Use persona's to improve it.

21. Reach out and tell your story.

22. Then learn from the feedback .

23. Show them you're learning.

24. And join the conversation .