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Cause Marketing for Nonprofits

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Selfish Giving
Selfish Giving
Education
1 of 18
Presented By Joe Waters & Joanna MacDonald Cause Marketing for Nonprofits
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overview
What is cause marketing? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Two Tactical Approaches
Point-of-Sale
Percentage-of-Sale
Cause Marketing Isn’t Sponsorship
Cause Marketing Isn’t Philanthropy
Cause Marketing Isn’t Impossible for Small Nonprofits
Cause Marketing Isn’t a Windfall
 
Social Media: The Future of Cause Marketing
What Makes Location-Based Social Media so Powerful? ,[object Object],[object Object],[object Object]
 
Check-In & Mayor Offers
Cause Badges
[object Object],[object Object],[object Object],[object Object],Cause Marketing Prophecies
[object Object],[object Object],[object Object],Six Figure Cause Marketing

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