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How	
  To	
  Design	
  Things	
  That	
  
Make	
  Sense
Johanna	
  Kollmann	
  ~	
  @johannakoll	
  
Generate	
  2014,	
  ...
Photo by Pison Jaujip https://flic.kr/p/b8qdYV
1
“A	
  mental	
  model	
  is	
  an	
  explanation	
  of	
  someone's	
  thought	
  
process	
  about	
  how	
  something	
 ...
Photo courtesy of Rosenfeld Media https://flic.kr/p/4eRkPh
Photo courtesy of Rosenfeld Media / Indi Young
Mental Model by Daniel Eizans http://danieleizans.com/2012/03/mental-modeling-for-content-work-creation/
Photo courtesy of Rosenfeld Media / Indi Young
Why.	
  
Next.
Photo by Binu K S https://flic.kr/p/P6DdH
Photo by Jon Pinder https://flic.kr/p/7CrDsg
2
Mental	
  Model
System	
  Model
Mental	
  Model
System	
  Model
Conceptual	
  Model
Photo by Troup Dresser https://flic.kr/p/a926nV
3
Photo by Binu K S https://flic.kr/p/4NxaA2
Collaboration	
  problems	
  arise	
  
when	
  teams	
  lack	
  the	
  tools	
  ...
“Do	
  you	
  know	
  what	
  you	
  mean	
  when	
  you	
  say	
  what	
  you	
  
say?”
Ontology
“Have	
  you	
  provided	
  logical	
  structures	
  that	
  bring	
  
meaning	
  to	
  what	
  you	
  present?”
Taxonomy
“How	
  is	
  meaning	
  affected	
  across	
  various	
  channels,	
  over	
  
time	
  and	
  through	
  usage?	
  ”
Chor...
Ontology
Taxonomy
Choreography
Information	
  Architecture
Kudos	
  to	
  Dan	
  Klyn,	
  Abby	
  Covert	
  and	
  Peter	
...
Information	
  Architecture
Diagrams,	
  prototypes
Mental	
  models
Photo by Simon Hammond https://flic.kr/p/sqM8
Photo by Macroscopic Solutions https://flic.kr/p/oXjKLp
“refers	
  to	
  how	
  we	
  structure	
  the	
  unknown	
  so	
  as	
  to	
  be	
  able	
  
to	
  act	
  in	
  it.	
  	
...
Photo by Jonathan Fox https://flic.kr/p/ESBH2
“What	
  we	
  build	
  is	
  rarely	
  Pinished.	
  

We	
  build	
  systems...
Photo by Stavros Markopoulos https://flic.kr/p/2zCkHP
Complicated
Complex
Simple
Check	
  out	
  the	
  CynePin	
  Framewor...
Sensemaking	
  principles
Many	
  types	
  of	
  data	
  from	
  different	
  sources	
  
!
Collaborate!	
  	
  
!
Model!	...
Photo by Binu K S https://flic.kr/p/4NxaA2
Collaboration	
  problems	
  arise	
  
when	
  teams	
  lack	
  the	
  tools	
  ...
Sensemaking	
  
is	
  a	
  process.	
  
Design	
  is	
  our	
  
powerful	
  tool.
Photo by Charlie Stinchcomp https://flic....
Thank	
  you!	
   😻	
  
!
Say	
  hi:	
  @johannakoll	
  
!
	
   👋 👋👋👋👋👋👋
How to Design Things That Make Sense
How to Design Things That Make Sense
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How to Design Things That Make Sense

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Presented at Generate 2014, London.

Abstract:
We work in collaborative teams designing products that are often complex, systemic, and we want them to be useful for as many people as possible. A key part of our jobs is to make sense of information, interpret it, and take action. We have to understand the context our product lives in, we have to understand our customers, and we have to achieve a shared understanding of all this data as team, to work together effectively.

In this talk, Johanna will introduce you to concepts and practical modelling tools from the fields of information architecture, lean management and systems thinking. We will discuss how to turn research data into insights, how to make sure that everybody in the team is on the same page, and how to design things that make sense.

Publié dans : Design
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How to Design Things That Make Sense

  1. 1. How  To  Design  Things  That   Make  Sense Johanna  Kollmann  ~  @johannakoll   Generate  2014,  London Photo by Taro Taylor https://flic.kr/p/b3dga
  2. 2. Photo by Pison Jaujip https://flic.kr/p/b8qdYV 1
  3. 3. “A  mental  model  is  an  explanation  of  someone's  thought   process  about  how  something  works  in  the  real  world.     ! It  is  a  representation  of  the  surrounding  world,  the   relationships  between  its  various  parts  and  a  person's   intuitive  perception  about  his  or  her  own  acts  and  their   consequences.   ! Mental  models  can  help  shape  behaviour  and  set  an   approach  to  solving  problems  and  doing  tasks.” Mental  model Indi  Young  -­‐  Mental  Models  |  Wikipedia
  4. 4. Photo courtesy of Rosenfeld Media https://flic.kr/p/4eRkPh
  5. 5. Photo courtesy of Rosenfeld Media / Indi Young
  6. 6. Mental Model by Daniel Eizans http://danieleizans.com/2012/03/mental-modeling-for-content-work-creation/
  7. 7. Photo courtesy of Rosenfeld Media / Indi Young
  8. 8. Why.   Next. Photo by Binu K S https://flic.kr/p/P6DdH
  9. 9. Photo by Jon Pinder https://flic.kr/p/7CrDsg 2
  10. 10. Mental  Model System  Model
  11. 11. Mental  Model System  Model Conceptual  Model
  12. 12. Photo by Troup Dresser https://flic.kr/p/a926nV 3
  13. 13. Photo by Binu K S https://flic.kr/p/4NxaA2 Collaboration  problems  arise   when  teams  lack  the  tools  to   agree  meaning  and  structure.
  14. 14. “Do  you  know  what  you  mean  when  you  say  what  you   say?” Ontology
  15. 15. “Have  you  provided  logical  structures  that  bring   meaning  to  what  you  present?” Taxonomy
  16. 16. “How  is  meaning  affected  across  various  channels,  over   time  and  through  usage?  ” Choreography
  17. 17. Ontology Taxonomy Choreography Information  Architecture Kudos  to  Dan  Klyn,  Abby  Covert  and  Peter  Morville
  18. 18. Information  Architecture Diagrams,  prototypes Mental  models Photo by Simon Hammond https://flic.kr/p/sqM8
  19. 19. Photo by Macroscopic Solutions https://flic.kr/p/oXjKLp
  20. 20. “refers  to  how  we  structure  the  unknown  so  as  to  be  able   to  act  in  it.     Sensemaking  involves  coming  up  with  a  plausible   understanding—a  map—of  a  shifting  world;     testing  this  map  with  others  through  data  collection,   action,  and  conversation;     and  then  rePining,  or  abandoning,  the  map  depending  on   how  credible  it  is.” Sensemaking Deborah  Ancona,  MIT  -­‐  Sloan  School  of  Management
  21. 21. Photo by Jonathan Fox https://flic.kr/p/ESBH2 “What  we  build  is  rarely  Pinished.  
 We  build  systems  that  Plex  and  grow  with  the  client,  
 the  business,  the  organisation,  the  community,  and  
 the  availability  of  new  devices.  “ Simon  Collison  (2009)
  22. 22. Photo by Stavros Markopoulos https://flic.kr/p/2zCkHP Complicated Complex Simple Check  out  the  CynePin  Framework  by  Dave  Snowden
  23. 23. Sensemaking  principles Many  types  of  data  from  different  sources   ! Collaborate!     ! Model!  Prototype!   ! Learn  from  experiments
  24. 24. Photo by Binu K S https://flic.kr/p/4NxaA2 Collaboration  problems  arise   when  teams  lack  the  tools  to   agree  meaning  and  structure.
  25. 25. Sensemaking   is  a  process.   Design  is  our   powerful  tool. Photo by Charlie Stinchcomp https://flic.kr/p/dKRP8F
  26. 26. Thank  you!   😻   ! Say  hi:  @johannakoll   !   👋 👋👋👋👋👋👋

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