CSI Content: Who Killed ECM?
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Crime Scene Investigation: Content – Who killed Enterprise Content Management? As consumer technology takes more attention, enterprise content management seems to have disappeared, particularly ECM. Presentation by John Newton was made at the Technology Services Group led by Dave Giordano at the University of Chicago Gleacher Center on 8 June 2011.
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CSI Content: Who Killed ECM?
- 1. CSI: Content Who killed ECM? @johnnewton
- 2. Alfresco is Enterprise Software + Content Management + Commercial Open Source Management Team Experience Largest private Open Source company by revenue Investors
- 3. Once upon a time, IT was controlled by highly intelligent, logical, controlled people… I use Java! Get used to it!!! Man! You are awesome!!!
- 4. And technology would flow from the Fortune 1000… Image courtesy of John Mancini – AIIM.org
- 5. And they controlled and centralized all applications and data… Image courtesy of John Mancini – AIIM.org
- 6. Yes, your honor! I did leave my mobile without password protection! Systems of Record Command and control Transaction-oriented Document-centric Limited deployment Central IT-provisioned And these applications knew what they were good at… Image courtesy of John Mancini – AIIM.org
- 7. But their user interfaces were very powerful, but not very user friendly…
- 8. And some of the vendors had all the control… Hey You! Yeah You! You’re not going anywhere? It’s time to renew! Isn’t that called Racketeering?!
- 9. And there was no incentive to innovate… I used to be a developer IBM, but they had me work on FileNet!
- 10. This left customers a little unhappy… You’re asking how much for this crap?!!
- 11. And thus was born “Free Software”!Born of Religion?!?
- 12. And Anarchy?!? I said I’m checking the code change in!
- 13. Communists? There are some new modern-day sort of Communists who want to get rid of the incentive for software makers under various guises!
- 15. Apologies to the Times Cartoonist Peter Brookes Operating a rogue Linux machine! And IT started getting nervous about something Open Source…
- 16. Quickly Open Source evolved with Linux Let’s stay Open, Modular and Free!
- 17. Open Source was Built Differently
- 18. Open Source removed the Lock-in and opened the Architecture… Customer Customer Customer Media Code Sales Blogger Reception Developer Developer Product Mgmt Shipping Customer Development (Bugs) Internet and Community Mgmt Support Engineer QA Support Marketer Accounts Partner Marketing Tester Partner Partner Partner Open Source Closed Source
- 19. Lifecycle of an Open Source Project Internet Downloads Design and Compose I fixed a bug! I want to buy! Community Deployment Contribution Image courtesy of John Mancini – AIIM.org
- 20. Virtuous Cycle – A New Value Chain for Software PROJECT GOVERNANCE Development Distribution Marketing Sales / Consulting Support Develop from other Open Source Components Deliver for free over the internet Market by Word of Mouth and Community Demand is generated inside the company – Solves the problem or not Users participate in QA and resolution of problems with the code Product Mgmt Community participates in ideas, priorities, testing and new components
- 21. Strong Governance led to Professional Open Source Open Source is like Economy Class! You get nice champagne in first class, but you still get there at the same time! Marten Mickos – CEO of Eucalyptus and former CEO of MySQL
- 22. And this was the environment in which Alfresco System was born Web Applications Portals Web Services BPM App Server Email CMIS Virtual File System Portal Server SOAP FTP CIFS WebDAV High Availability
- 23. Web Shared Drive Email Portals Office Protocol Innovating in access and simplicity
- 24. Value Proposition: Universal Access and Control Shared Drive Interface Web Access Shared Drive Rules Automation Compliance Applications Before After
- 25. And easily deployed and consumable It’s so small it even fits on this USB stick!
- 26. Many Use Cases Document Management Content Collaboration Records Management Image Archiving Citizen Web Sites Laws & Regs Online Contracts Correspondence Inquiry Tracking Case Management Emergency Coordination Intelligence Defense Police Legal and Justice Legislation Scientific Research Regulation Revenue and Taxation Housing Employment and Labor Education and Training
- 28. Global Reach
- 33. Low-touch sale
- 34. Maintenance and support for production use
- 37. Major SIs
- 39. Lower cost of development, marketing, sales and support
- 40. Lower cost to customer
- 43. Powerful forces of good were at work… Social Networks Mobile Cost Internet Moore’s Law
- 44. And cheaper technology had new peopleusing the technology… To From Feeling Visual Warm and interactive Likes touch interfaces Logical Concrete Not very friendly Probably has a Blackberry
- 45. And the People were getting younger Email Generation Facebook Generation Age 46 Age 26 Age 65
- 46. Left-brained Thinking Right-brained Feeling Everyone Else Objects Analysis Linear Logical Past Factual People Connections Spatial Artistic Future Conceptual Image: WIRED Magazine Issue 13.02 – Feb 2005 And cheaper technology had transformed the typical user from left-brained to right-brained… Programmers
- 47. And the right-brained people transformed their technology and their applications… The Majority of Users People Mobile Connections Spatial Artistic Conceptual Future
- 48. And most people all cheered this new technology…
- 49. And technology became democratized… Yes We Can!... Play Angry Birds!
- 50. But this lack of control made some people very angry… I hate it when he plays Angry Birds! You’re Fired!!!
- 51. And the technology touched everyone from their homes to their workplaces And the users would ask, “Why do I feel so powerful as a consumer and so lame as an employee?” Photo source: http://www.flickr.com/photos/notionscapital/
- 52. 1 -- real time connectivity 2 -- smart & geo-aware mobile devices 3 -- ubiquitous & cheap bandwidth
- 53. And IT started to lose control,especially based upon age differences Inside the Enterprise Outside the Firewall Good Heavens! Put that Tweet in a Repository! Chill Seymour! We don’t need you anyway! IT Users 40
- 54. And this killed off interest in enterprise software…
- 55. But where was the body? I know we had a bunch of Documentum licenses somewhere!
- 56. Users were too busy looking for right-brained applications in the enterprise???… Collaboration Video Mobile Social Media Real-Time Some images from Gartner PCC – Apr 2011
- 57. But Enterprise IT was not ready for… new generation of workers new types of devices and content
- 58. And then the Revolution happened… Down with the Government! And we demand a for the enterprise! And a And a
- 60. “There will be a need for the consumer-based technologies.”
- 61. “The workforce coming in will have different expectations.”
- 62. “The whole industry is changing and changing very fast.”
- 63. “Whether the CIO wants it or not, it is coming in”Survey conducted by AIIM – Aug 2010 20 CIOs interviewed 9 different industries
- 64. And Systems of Engagement emergedthat worked the way users wanted to work… Courtesy of John Mancini – AIIM.org
- 65. Relevance What’s that got to do with ECM?! I’m sure the answer is in here somewhere?!!!
- 66. And Social created more Content and more Content led to more Social…
- 67. And users with this Content led to… Explanation Participation Content is the Conversation… Engagement Quality Results
- 68. And the types of Content changed! 51 Sources: Wired – Aug 2010 / Cisco estimates based on CAIDA publications, Andrew Odlyzko
- 69. And it wasn’t just your parents’ “documents”… Video, Audio and Photographs Real-time Market Analysis Real-time Meeting Minutes Whiteboards Customer Stories
- 70. And security could be a real issue… Look at that picture he posted on Twitter!!!
- 71. I could have sworn I was logged into SharePoint!!!
- 72. Systems of Record Command and control Transaction-oriented Document-centric Limited deployment Central IT-provisioned Which is why left-brained and right-brained services started helping each other Systems of Engagement Open and accessible Interaction-oriented User-centric Ubiquitous deployment Self-provisioned Courtesy of John Mancini – AIIM.org
- 73. The flow of IT reversed!
- 74. Enterprise applications became more social and intuitive… Productive Consumer-like More Social Real-time Communications Rich Media Connected to favorite apps
- 75. And they wanted to integrate through Mash-ups, REST, Standards and Service-Oriented Architecture… Collaboration & Social Services UI & Portal Services Search & Discovery Content Services Communication Process and Workflow
- 76. IT wanted architectures thatbuild right-brained apps on a strong foundation… Mobile Distribution / Syndication Desktop Web Site Social Networks Information Workplace Platform Rich Content Mobile Social Integration HTML5 On Premise In the Cloud UI & Portal Services UI & Portal Services Search & Discovery Collaboration & Social Services CMIS BPMN 2.0 JSR-286 Open Social CMIS BPMN 2.0 JSR-286 Open Social Content Services Process and Workflow Communication Superscale Data Superscale Storage ERP CRM
- 78. SQL-like queries
- 79. Holders
- 80. Relationships
- 81. Fulltext
- 82. REST or SOAPLotus Connections Facebook SAP JBoss Portal
- 83. So maybe ECM wasn’t dead after all… We just need to figure out how we pay for this stuff!
- 84. social content management collaboration workflow automation social content types tasks browser/portal version control online channel optimization wcm web authoring rich-media Analytics mobile support transactional content management BPM workflow compliance RM archives content management as infrastructure metadata life cycle control integration Interfaces repository platform Source: Gartner ECM Magic Quadrant, November 2010
- 85. enterprise content management sharing collaboration workflow compliance control security records social content management liking recommending following commenting social software Discuss… then capture.
- 87. Consumer IT is hot
- 88. New generation want social systems and mobile in the enterprise
- 89. New enterprise apps will emerge
- 91. Doc Mgmt Version control Commenting Edit metadata Workflows Previews Coming soon! Use Alfresco seamlessly for document management Low-cost ECM Records Mgmt MS Office® Integration Cloud Community Preview Check-out docs to Google Docs for real-time doc collaboration Manage & retain content and handle workflows in Alfresco - then, publish to Drupal JSR-168 RESTful API CMIS CMIS/APIs CMIS Alfresco Platform Social Content Management in Action
- 92. Result: Costs of software go way down…
- 93. This made customers happy!... We all just love Open Source!
- 95. Open to Enterprise Stds
- 97. Scalable
- 98. Distributed
- 100. Microsoft vs. Open Source:Equilibrium “Microsoft has too much market share and Open Source offers too many benefits for users” Nash Equilibrium Curves Harvard Business Case Study: http://tinyurl.com/msoss
- 101. But there were new challenges ahead… It’s looking a little cloudy! But do we really need these flashlights?!
- 102. Everything Became Mobile with lots of Open Source…
- 103. Why is IT so slow?
- 104. And users weren’t too happy about this… Get my frickin’ server up now, Dude!!!
- 105. The Computer of the Future - One Million ServersAnd lots of Open Source… 76
- 106. But sometimes things can go wrong… It says I need to enter my credit card again!?!
- 107. Cloud / On Premise Hybrids Emerged 78 Cloud Intranet Extranet Local Content Copy Local Content Master Local Content Copy HTML HTML HTML
- 108. Developers started building all sorts of Apps
- 109. OS File System Office Mobile Rich Desktop Application Content Repository Portal RM DM WCM DAM Collaboration Alfresco Client Web Alfresco Explorer Web Site Alfresco Share Alfresco Web Application Framework Alfresco Content Application Server Collaboration Services Control Services Content Services Physical Storage Relational DB File System The Alfresco Architecture
- 110. Rich Set of Data Modeling Capabilities Folder Type Property A Property Class Constraint Folder name Association Folder Child Association contains B Child Association Type Aspect Type Property Doc Document name C content Association rendition rendition Doc D Aspect Property Auditable who by when
- 111. Content Services for … CIFS WebDAV FTP IMAP Protocols OS File System Content Application Content File Transfer Client Services Content Email Client Transformation Tagging Records Life-cycle Control Microsoft SharePoint Office Integration Preview Deployment Change Set Sandbox Workflow Collaboration Wiki Blogs Discussions Activities Social Graph
- 113. Integration to Social Systems is key
- 114. Mobile is and will be everywhere
- 115. Cloud Content in Enterprise will be Hybrid
- 117. Over 1500 of the Biggest and Most Important Companies & Organizations Government Finance Media & Entertainment Software Retail Travel & Logistics Manufacturing Education
- 118. The End Next Week… Who Killed Windows!?!
- 119. The open platform for social content management.
Notes de l'éditeur
- Crime Scene Investigation: Content – Who killed Enterprise Content Management? As consumer technology takes more attention, enterprise content management seems to have disappeared, particularly ECM. This is a presentation by John Newton was made at the Technology Services Group led by Dave Giordano at the University of Chicago Gleacher Center on 8 June 2011.
- Main point here is that Alfresco is a professional, experienced software company that is safe to do real enterprise business with, etc.
- Over the past decade, there has been a fundamental change in the axis of IT innovation. In prior decades, new systems were introduced at the very high end of the economic spectrum, typically within large public agencies and Fortune 500 companies. Over time these systems trickled down to smaller businesses, and then to home office applications, and finally to consumers, students and even children. In this past decade, however, that flow has been reversed. Now it is consumers, students and children who are leading the way, with early adopting adults and nimble small to medium size businesses following, and it is the larger institutions who are, frankly, the laggards.
- The challenges here are enormous. Expectations of Enterprise IT are rising. The business, still reeling from the crash of 2008, is questioning the rigidity and cost of legacy systems. The focus of IT is changing from a traditional focus on standardizing and automating back-end manual processes – a focus on CONTROL – to a focus on empowering and connecting knowledge workers and improving knowledge worker productivity and innovation.
- HUD needed to image 3.2 million pages of case records and support tele-working while providing faster response to FOIA requests. Armedia imaged the backlog of paper in the base year and provides a hosted Document and Records Management solution for HUD leveraging Alfresco ECMS and Daeja for redactionFOIA and RecordsSpeed of responseControl and RedactionThe Army National Ground Intelligence Center has been using Alfresco Enterprise in a large scale, production deployment for more than two years. Alfresco was selected to replace a custom developed, legacy application. A member of the implementation team will present the benefits realized by the transition to Alfresco. The presentation will also discuss their integration approach, product customizations, and lessons learned.Lessons learnedIntelligence, Sharing, OrganizationStruggling under a homegrown CMS that lacked robust functionality, the National Academy of Sciences (NAS) sought a next-generation solution to enable a major site redesign. Rivet Logic helped NAS implement an Alfresco WCM solution that helped streamline operations, resulting in faster publishing cycles, increased productivity, and a much richer site experience. This presentation will feature a guest speaker from NAS and address the solution in detail – including how a decoupled content delivery approached offered presentation-tier flexibility and dynamic site functionality.Faster publishing cyclesIncreased productivityRicher site experienceDecoupled content deliveryFlexibility and dynamic sitesCity of Denver has improved efficiency of existing systems, saved licensing and maintenance costs all while expanding the City's services to its citizens.Documentum MigrationPaper to electronic recordsRevamp business processesImproving CRMMobile
- FarmvilleMafia Wars
- 350,000 apps in the iStoreOver 10 billion downloads
- The implications of this for Enterprise IT are profound. We grew up with letters, phones, telexes, and faxes, and grew into email, shared text databases like Lotus Notes, portals, web sites, and mobile phones. Now we are going through a massive transformation based on 1) connecting people in real time; 2) smart and geographically-aware mobile devices; and 3) ubiquitous and cheap bandwidth.
- The users are in the middle of the enterprise – the Information WorkerThe benefit is greater customer intimacy and employee productivity
- Document and Records ManagementDynamic Information PublishingeCommerce SitesUser Generated Content SitesWeb-based CollaborationMedia-rich Corporate IntranetRegulated ApplicationsTransactional or Complex Systems with User GuidanceMedia and Image Capture
- Engagement Compelling content or images engage usersParticipation Users participate through Content as the object of conversation (e.g. photos, web pages, presentations) Explanation Content distills or explains complex information and guides the userQuality Content processes insure accuracy and delivery of information and improve quality of executionCompliance Regulations require explanation of procedures and records of what has been seen or delivered to users and customersExecution Documents, Images and Records are critical to business execution (e.g. contracts or invoices)Results Collaboration usually results in Content (e.g. Plan, Report, Presentation)
- The challenges here are enormous. Expectations of Enterprise IT are rising. The business, still reeling from the crash of 2008, is questioning the rigidity and cost of legacy systems. The focus of IT is changing from a traditional focus on standardizing and automating back-end manual processes – a focus on CONTROL – to a focus on empowering and connecting knowledge workers and improving knowledge worker productivity and innovation.
- Over the past decade, there has been a fundamental change in the axis of IT innovation. In prior decades, new systems were introduced at the very high end of the economic spectrum, typically within large public agencies and Fortune 500 companies. Over time these systems trickled down to smaller businesses, and then to home office applications, and finally to consumers, students and even children. In this past decade, however, that flow has been reversed. Now it is consumers, students and children who are leading the way, with early adopting adults and nimble small to medium size businesses following, and it is the larger institutions who are, frankly, the laggards.
- Target the Middle of the Organization – Knowledge WorkerInformation Worker Applications = Systems of EngagementConsumer-like Interface, SMB-style monetizationEnhance the collaborative experienceIntegrate with Social Business SystemsReal-time communications, Mobile, Video, Social NetworksJive, Lotus, Cisco, Skype, etc. in the enterpriseManage Social-rich Content: Video, Blogs, NewsBecome the YouTube, Flickr, SlideShare and Scribd for the EnterprisePublish to Social ChannelsYouTube, Facebook, Twitter, WordPress, SlideShare, ScribdDeliver in the Cloud and on Premise
- IT as an end-to-end nervous systemLocation basedPresence basedTime basedRole basedTeam basedDocument basedTopic basedSituation basedPermissions based
- First implementation CMIS 1.0Both SOAP and REST protocolsBasis for all future public APIsPlatform of choice for most new CMIS developmentDriving OpenCMISBe the FREE platform to build portable applicationsGet apps to pull Alfresco
- We aren’t the only ones who are seeing a shift in ECM to handle these new requirements. Here is how Gartner now views the ECM market – broken up into four areas.Explain each of the areas – and talk about Alfresco’s historic success in transactional and online.However, our focus going forward is going to be Social Content Management and Content Management as infrastructure. We want to be the de-facto platform for managing content in a social world.
- Here is another, simpler way to look at – Social Content Management is at the intersection of where typical ECM functionality meets the functionality of social software, in general. Or, as John Newton mentioned in the video: Go on and discuss content – then capture the results of that discussion inside your ECM solution in order to retain it and make it findable, or to kick-off workflows, etc.Now – all of this strategy is great. But I want to bring it down to earth a bit and make it real. The fact is – Alfresco was BUILT for a time such as this, and the work that we have been doing around CMIS (Content Management Interoperability Standard), our huge set of RESTful APIs, Portal Standards, etc. Are the underpinnings for Social Content Management to really happen. Let me show you some proof points for this…
- Many enterprises will want to use their CMS AS a social business system – or at least take advantage of social features when they are focused on content creation & collaboration. Think of Alfresco Share as a social business system for collaboration, with content as the focus. TODAY, in Enterprise 3.4 (which you will see a demo of later) we have {talk about the features listed}. And, most of these are available as APIS in the platform, so that you can build social features into your app without recreating the wheel. For example, the voting API (favoriting content, seeing what others have favorited, etc.) is available today in the platform for developers (just not exposed yet in the interface).Just as importantly – we continue to lead in making sure users can use Document management without changing their behavior – so our support of the Sharepoint Protocol and WebDav & CIFS continue to evolve. Check-in a document, discuss it inside Share, and then publish it to the web – all with Alfresco. You will see a demo of Share later on today.GIVE ANY ANECDOTAL EXAMPLES HERE: (I’m going to talk about how I use Adobe Creative Suite – PS, Illustrator, etc.). In a matter of minutes, I downloaded Adobe’s CMIS connecter for Adobe Bridge – linked it up to ts.alfresco.com – and now I can check-in and out Adobe files to Share, have discussions about them inside of Share, and kick-off workflows inside of Alfresco.
- Here is a picture of social content management in action. On the bottom are the core capabilities of the Alfresco Platform… over the past 24 months, we (and our partners) have been working on proof-of-concepts and real-world implementations of Alfresco Content Management being able to manage content and expose repository functionality INSIDE OF social business systems. For example:Liferay, Jive, Lotus QuickR, Drupal, Google Docs(INSERT YOUR OWN CUSTOMER EXAMPLES HERE – IMPROVISE A BIT, IF YOU WANT).Three main points:Social content management is real, and we are already executing on itCMIS (and open standards) are the KEY to making it happenYou can have multiple Social Business Systems – and one Alfresco underneath. You could set a workflow to kick-off in Jive, for example, that would execute to publish something in Drupal – using Alfresco workflow.But wait – there’s more…. We aren’t JUST talking about platform here. We have been working to put more Social features in our own Apps… and more are coming. See next slide…
- So – to sum things up – you will see Alfresco’s public positioning really evolve in 2011 – and I hope that, as you think about integration social systems into your enterprise – or integrating social features into your next applications – that Alfresco will be at the top of your list to consider for an underlying Content Management platform. Coming up – you will see a presentation on our roadmap – including a lot of new enterprise features that are coming out with Enterprise 3.4 – a demo of Share by {PARTNER NAME}, and a case-study about a solution that {PARTNER} has built on top of Alfresco’s open platform.