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Why stop Open Source in the Enterprise?

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Presentation I gave on Open Source and Enterprise Content Management in Lausanne, Switzerland at an event hosted by ELCA on 24 May 2011

Publié dans : Technologie
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Why stop Open Source in the Enterprise?

  1. 1. Open Source and Enterprise Content Management<br />@johnnewton<br />
  2. 2. Alfresco is<br />Enterprise Software +<br />Content Management +<br />Commercial Open Source<br />Management Team Experience<br />Largest private Open Source company by revenue<br />Investors<br />
  3. 3. Topical?<br />
  4. 4. Once upon a time, IT was controlled by a “Priesthood” of highly intelligentpeople…<br />Your Worship! Once I get the Maven build done, I am going to deploy it on the Cloud instance with multiple shards!<br />Man! You are awesome!!!<br />
  5. 5. And they controlled and centralized all applications and data…<br />Courtesy of John Mancini – AIIM.org<br />
  6. 6. And technology would flow from the Fortune 1000…<br />Courtesy of John Mancini – AIIM.org<br />
  7. 7. Yes, your honor! I did leave my mobile without password protection!<br />Systems of Record<br />Command and control<br />Transaction-oriented<br />Document-centric<br />Limited deployment<br />Central IT-provisioned<br />And these applications knew what they were good at… <br />
  8. 8. This gave vendors all the control… <br />Hey You!<br />Where do you think you’re going?<br />It’s time to renew!<br />
  9. 9. But their user interfaces were very powerful, but not very user friendly…<br />
  10. 10. This left customers a little unhappy…<br />How much per year?!!! For that crap?!!<br />
  11. 11. And thus was born “Free Software”<br />
  12. 12. Quickly Open Source evolved with Linux<br />Let’s stay Open, Modular and Free!<br />
  13. 13. Open Source was Built Differently<br />
  14. 14. Because Open Source removed the Lock-in and opened the Architecture…<br />Customer<br />Customer<br />Customer<br />Media<br />Code<br />Sales<br />Blogger<br />Reception<br />Developer<br />Developer<br />Product<br />Mgmt<br />Shipping<br />Customer<br />Development<br />(Bugs)<br />Internet<br />and<br />Community<br />Mgmt<br />Support<br />Engineer<br />QA<br />Support<br />Marketer<br />Accounts<br />Partner<br />Marketing<br />Tester<br />Partner<br />Partner<br />Partner<br />Open Source<br />Closed Source<br />
  15. 15. Lifecycle of an Open Source Project<br />Internet<br />Downloads<br />Design and Compose<br />I fixed a bug!<br />I want to buy!<br />Community<br />Deployment<br />Contribution<br />
  16. 16. Virtuous Cycle – A New Value Chain for Software<br />PROJECT GOVERNANCE<br />Development<br />Distribution<br />Marketing<br />Sales / Consulting<br />Support<br />Develop from other Open Source Components<br />Deliver for free over the internet<br />Market by Word of Mouth and Community<br />Demand is generated inside the company – Solves the problem or not<br />Users participate in QA and resolution of problems with the code<br />Product Mgmt<br />Community participates in ideas, priorities, testing and new components<br />
  17. 17. Strong Governance led to Professional Open Source<br />Open Source is like Economy Class!<br />You get nice champagne in first class, but you still get there at the same time!<br />Marten Mickos – CEO of Eucalyptus and former CEO of MySQL<br />
  18. 18. And this was the environment in which Alfresco System was born<br />Web<br />Applications<br />Portals<br />Web Services<br />BPM<br />App Server<br />Email<br />CMIS<br />Virtual File System<br />Portal Server<br />SOAP<br />FTP<br />CIFS<br />WebDAV<br />High Availability<br />
  19. 19. Web<br />Shared Drive<br />Email<br />Portals<br />Office Protocol<br />Innovating in access and simplicity<br />
  20. 20. And easily deployed and consumable<br />It’s so small it even fits on this USB stick!<br />
  21. 21. How Do We Make Money?<br />Open Source Distribution<br /><ul><li>Low cost of distribution
  22. 22. Global Reach
  23. 23. Community development
  24. 24. Community as large as IBM or DCTM</li></ul>Dual License for developers<br /><ul><li>OEM, Hosting & Appliances
  25. 25. Most popular license
  26. 26. Protects embedding opportunities</li></ul>Support & Services<br /><ul><li>Try before buy
  27. 27. Low-touch sale
  28. 28. Maintenance and support for production use
  29. 29. Insurance of certification & indemnification</li></ul>Multiple Channels<br /><ul><li>Telesales
  30. 30. Local integrators
  31. 31. Major SIs
  32. 32. OEM embedding</li></li></ul><li>Result: Costs of software go way down…<br />
  33. 33. This made customers happy!...<br />I’ll drink to that!<br />
  34. 34. Open Source Model Really Works<br />Over 3 Million Downloads, 1500+ Customers, 50+ Countries<br />
  35. 35. Lots of Great Customers<br />Government<br />Finance<br />Media & Entertainment<br />Software<br />Retail<br />Manufacturing<br />Travel & Logistics<br />Education<br />
  36. 36. And the reason they decided wasOpen Source…<br />26<br />Why Does Alfresco Win?<br />Enterprise customer survey – June 2010<br />
  37. 37. Communists?<br />There are some new modern-day sort of Communists who want to get rid of the incentive for software makers under various guises!<br />
  38. 38. Look who’s talking!<br />
  39. 39. Innovating Content Management<br />Rules, Categories and Workflow<br />Web 2.0 Document Library & Previews<br />“Shared Drive”<br />Virtual File System<br />Access and Edit from Office just like SharePoint<br />On-line Editing with<br />Google Docs<br />IMAP, Email, Outlook and Calendar Integration<br />
  40. 40. OpenCMIS defining the standards for ECM<br />Web Sites<br />SharePoint<br />Confluence<br />& Jira<br />Jive<br />Drupal<br />Dropbox<br />Content plus…<br /><ul><li>Metadata
  41. 41. SQL-like queries
  42. 42. Folders
  43. 43. Relationships
  44. 44. Fulltext
  45. 45. REST or SOAP</li></ul>Lotus<br />Connections<br />Facebook<br />SAP<br />JBoss<br />Portal<br />
  46. 46. The Activiti Project<br />Activiti is a standalone brand led by Alfresco<br />Designed by Tom Baeyens, Founder ofjBPM<br />Support newBPMN 2.0 standard<br />Apache-licensed and Disruptive<br />Easily Embeddable<br />Cloud-ready<br />A complete suite - Engine, Modeller, Console and User Tools<br />
  47. 47. Why Not Open Source?<br />Ooooh! Open Source! It’s soooscaaary!!!<br />
  48. 48. Microsoft vs. Open Source:Who Will Win?<br />Microsoft has too much market share and OSS offers too many benefits for users<br />State of Equilibrium<br />http://tinyurl.com/msoss<br />
  49. 49. And powerful forces of good were at work…<br />Social Networks<br />Mobile<br />Cost<br />Internet<br />Computing<br />
  50. 50. And technology became democratized…<br />Yes We Can!...<br />Play Angry Birds!<br />
  51. 51. And the technology touched everyone from their homes to their workplaces<br />And the users would ask, “Why do I feel so powerful as a consumer and so lame as an employee?”<br />Photo source:<br />http://www.flickr.com/photos/notionscapital/<br />
  52. 52. 1 -- real time connectivity<br />2 -- smart & geo-aware mobile devices<br />3 -- ubiquitous & cheap bandwidth<br />Courtesy of John Mancini – AIIM.org<br />
  53. 53. 500 million<br />The Catalyst<br />90 pieces of content created each month/user<br />30 billion<br />pieces of content shared each month<br />Content is the conversation.<br />
  54. 54. Systems of Record<br />Command and control<br />Transaction-oriented<br />Document-centric<br />Limited deployment<br />Central IT-provisioned<br />Traditional Software and new Social Systems started to face each other…<br />Systems of Engagement<br />Open and accessible<br />Interaction-oriented<br />User-centric<br />Ubiquitous deployment<br />Self-provisioned<br />
  55. 55. The flow of IT reversed!<br />
  56. 56. And Systems of Engagement emerged that worked the way users wanted to work…<br />Courtesy of John Mancini – AIIM.org<br />
  57. 57. Applications became more social and intuitive…<br />Productive<br />Consumer-like<br />More Social<br />Real-time Communications<br />Rich Media<br />Connected to favorite apps<br />
  58. 58. What does this have to do with ECM?!<br />Yeah and Open Source?!!!<br />
  59. 59. Well Social created more Content and Content led to more Social…<br />
  60. 60. And users with this Content led to…<br />Explanation<br />Participation<br />Content is the Conversation…<br />Engagement<br />Quality<br />Results<br />
  61. 61. And it’s not just your parents’ “documents”…<br />Video, Audio and Photographs<br />Published to channels like YouTube and Facebook<br />Spot Analysis<br />Real-time Meeting Minutes<br />Whiteboards<br />Customer Stories<br />
  62. 62. “Like e-mail, which was originally<br />meant to be used once for asynchronous communication and then discarded, <br />social software applications have the potential to create<br />masses of unmanaged content<br />that may become relevant in a future<br />lawsuit or regulatory investigation.”<br />Source: Gartner Magic Quadrant for Enterprise Content Management – Nov. 2010<br />
  63. 63. enterprise<br />content<br />management<br />sharing<br />collaboration<br />workflow<br />compliance<br />control<br />security<br />records<br />social<br />content<br />management<br />liking<br />recommending<br />following<br />commenting<br />social<br />software<br />Discuss… then capture.<br />
  64. 64. Built-in Social Features<br />Commenting<br />User Status Updates<br />Activity Feed for Sites<br />Cross-site Search<br />Invite people to sites<br />Customizable dashlets<br />Blog<br />Wiki<br />Forums<br />Calendar<br />Tagging<br />Workflow & Tasks<br />Voting API (future)<br />Sharepoint Protocol<br />WebDav<br />And Open Source can take a pivotal role…<br />
  65. 65. Social means working together – Open Source and Closed, On Premise and in the Cloud<br />Cooperation is good!<br />But I still hate that orange suit!<br />
  66. 66. DocLibportlet allows Alfresco Share to show-up in Liferay or JBoss Portal with SSO<br />Coming soon!<br />Publish and synch docs between Jive & Alfresco<br />Low-cost, integrated DM<br />Records Mgmt MS Office® Integration<br />Manage & retain content and handle workflows in Alfresco - then, publish to Drupal<br />Technology preview in 3.4<br />Check-out docs to Google Docs for realtime doc collaboration<br />JSR-168<br />RESTful API<br />CMIS<br />CMIS/APIs<br />CMIS<br />Alfresco Platform<br />social content management in action<br />Integrating with others…<br />
  67. 67. Like at this Construction Materials Firm…<br />Over $30B in revenue in dozens of countries<br />Over 200,000 users<br />Integrating best practices and products across divisions<br />Use Social to eliminate email and foster communication<br />Alfresco delivers specifications and captures results of collaboration<br />
  68. 68. Or this System Integrator in their Client Engagements<br /><ul><li>Over $15B in revenue
  69. 69. Improve productivity between customer engagements
  70. 70. Project communications accelerate
  71. 71. Integrate into Software Development (Atlassian Confluence and Jira) and Project Office Social System (Jive)
  72. 72. Integrated to client and operational documentation in Alfresco</li></li></ul><li>And Open Source, Social and Content helped transform the business…<br />People<br />Sales &<br />Marketing<br />Strategy<br />Communication<br />Content<br />Context<br />Processes<br />Enterprise<br />Apps<br />Products & Logistics<br />
  73. 73. “A new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers. <br />We call this new kind of company the networked enterprise.”<br />Even McKinsey liked it…<br />
  74. 74. “We believe that if you can replace us, you will use us.”<br />open standards<br />integration (CMIS)<br />development (RESTful APIs)<br />production (standard stack)<br />open source<br />easy developer download<br />easy trialability<br />lack of vendor lock-in<br />+<br />
  75. 75. The open platform for<br />social content management.<br />
  76. 76. Open Source is Important<br />http://dilbert.com/strips/comic/2009-12-27/<br />Dilbert - Scott Adams 27 Dec 2009<br />Courtesy of John Mancini – AIIM.org<br />

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