Therefore John Pereless suggests people to design a responsive website to reach out to your customers all over the world.

1. With the increasing use of mobile phones, people have moved on
from desktops and have been using smart phones to browse the
internet. According to John Pereless, this has increased the need
to design a responsive website for your business. John Pereless
suggested that there are various reasons why this shift has been
observed by the most prominent two reasons are:

2. A decline has been observed in the prices of smart
phones, notebooks and tablets and thus people in
large number are opting for hand held devices
instead of desktops.
Responsive websites are being designed by various
businesses in order to attract large customer base.

3. Competitive online market has made it necessary to design
a responsive website to stay ahead in the game. Your
website must be easily accessible to users viewing it from
mobile phones, notebooks, desktops and tablets. According
to John Pereless, responsive web designs offer a large
number of advantages however the most important
advantages of responsive website design are:

4. A responsive website is the one that can be opened on any
screen size with a variety of resolutions. It can be comfortably
viewed from any device including laptops, notebooks, desktops
and smart phones.

5. Responsive web design is economical for businesses as it
saves them from purchasing different domain URL for
different devices. By choosing a flexible design for your
website, single URL can be used on a variety of devices.

6. Every business likes to treat their customers in a better manner and
this has not change since a long time. Customer rules the business
market and thus it is important to offer them better user experience.
Therefore website owners are choosing different ways to keep their
customers happy. Responsive website offers businesses a chance to
treat their customers in a better manner and offer them better user
experience.

7. Responsive website eliminates the need of upgrading or uploading
special content for mobile users. The website will alter the resolution
to suite the requirement depending on the device automatically.

8. Responsive websites give preferences to different search
engines including Google, Bing and Yahoo amongst others.
Search engine optimization is important to attract internet
traffic to your website. SEO help businesses to gain online
visibility to attract positive inflow of internet traffic.