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What	
  We’re	
  About	
  
Why	
  Are	
  We	
  Doing	
  This?	
  
                                  	
          	
       	
            	
        	
           	
     	
     	
         	
  Page	
  3	
  
How	
  Do	
  We	
  Want	
  People	
  to	
  Play	
  with	
  Us?	
     	
        	
           	
     	
     	
         	
  Page	
  5	
  
What’s	
  our	
  Voice?	
  	
     	
          	
       	
            	
        	
           	
     	
     	
         	
  Page	
  7	
  
What	
  do	
  we	
  Want	
  People	
  to	
  Do?	
      	
            	
        	
           	
     	
     	
         	
  Page	
  9	
  
Who	
  are	
  our	
  stakeholders?            	
       	
            	
        	
           	
     	
     	
         	
  Page	
  12	
  
Challenges	
   	
         	
      	
          	
       	
            	
        	
           	
     	
     	
         	
  Page	
  17	
  
	
  
	
  
Our	
  Goals 	
           	
      	
          	
       	
            	
        	
           	
     	
     	
  	
  
Overall	
  Project	
  Goals       	
          	
       	
            	
        	
           	
     	
     	
         	
  Page	
  20       	
  	
  
TacJcal	
  Project	
  Goals 	
                	
       	
            	
        	
           	
     	
     	
         	
  Page	
  22	
  
	
  
	
  	
  
Opera2ons 	
              	
      	
          	
       	
            	
        	
           	
     	
     	
  	
  
CommiLee	
  Structure             	
          	
       	
            	
        	
           	
     	
     	
         	
  Page	
  23	
  
Calendar/Deadlines                	
          	
       	
            	
        	
           	
     	
     	
         	
  Page	
  26	
  
Budget           	
       	
      	
          	
       	
            	
        	
           	
     	
     	
         	
  Page	
  30	
  
PR/MarkeJng/Crisis                	
          	
       	
            	
        	
           	
     	
     	
         	
  Page	
  34	
  
Thank	
  You 	
           	
      	
          	
       	
            	
        	
           	
     	
     	
         	
  Page	
  36	
  
         	
      	
       	
      	
  	
  
                                                   H(app)thon	
  Project	
  	
  Bible	
                                                              2	
  
 	
  
	
  
	
  
                  Why	
  are	
  we	
  doing	
  this?	
  	
  
	
  
	
  




                              H(app)thon	
  Project	
  	
  Bible	
     3	
  
 	
  
	
  
       At	
  the	
  heart	
  of	
  our	
  work,	
  we	
  (The	
  CommiLee)	
  are	
  facilitators	
  for	
  others	
  –	
  to	
  
       share	
  our	
  experJse,	
  help	
  others	
  opJmize,	
  and	
  idenJfy	
  resources	
  when	
  we	
  
       don’t	
  have	
  answers.	
  	
  
       	
  
       We’re	
  here	
  to	
  help	
  people	
  join	
  and	
  benefit	
  from	
  our	
  Mission	
  of	
  uJlizing	
  
       emerging	
  technology	
  to	
  improve	
  human	
  well-­‐being	
  and	
  drive	
  posiJve	
  change.	
  	
  	
  




                                                        H(app)thon	
  Project	
  	
  Bible	
                                  4	
  
 	
  
	
  
	
  
                  How	
  do	
  we	
  want	
  people	
  to	
  play	
  with	
  us?	
  	
  
	
  
	
  




                                            H(app)thon	
  Project	
  	
  Bible	
           5	
  
We	
  want	
  people	
  to	
  share	
  what	
  brings	
  their	
  life	
  meaning	
  while	
  we	
  provide	
  
resources	
  to	
  help	
  them	
  opJmize	
  their	
  well-­‐being.	
  	
  We	
  want	
  people	
  to	
  share	
  
the	
  insights	
  they’ve	
  learned	
  to	
  bring	
  holisJc	
  and	
  h(app)y	
  value	
  to	
  the	
  world.	
  




                                                H(app)thon	
  Project	
  	
  Bible	
                                    6	
  
 	
  
	
  
	
  
                  What’s	
  our	
  Voice?	
  	
  
	
  
	
  




                         H(app)thon	
  Project	
  	
  Bible	
     7	
  
The	
  Voice	
  of	
  the	
  H(app)athon	
  Project	
  is	
  passionate,	
  whimsical,	
  curious,	
  and	
  above	
  
all,	
  inviJng.	
  	
  We	
  never	
  tell	
  people	
  what	
  brings	
  their	
  life	
  well-­‐being,	
  “happiness”	
  or	
  
meaning	
  –	
  we	
  ask	
  them	
  what	
  they	
  think	
  and	
  to	
  help	
  us	
  change	
  the	
  world,	
  for	
  good.	
  	
  




                                                       H(app)thon	
  Project	
  	
  Bible	
                                      8	
  
 	
  
	
  
	
  
                  What	
  do	
  we	
  want	
  people	
  to	
  do?	
  	
  
	
  
	
  




                                    H(app)thon	
  Project	
  	
  Bible	
     9	
  
Our	
  first	
  call	
  to	
  acJon	
  (CTA)	
  is	
  for	
  people	
  to	
  sign	
  up	
  for	
  our	
  mHIS	
  survey.	
  The	
  results	
  
of	
  the	
  survey	
  will	
  form	
  the	
  backbone	
  for	
  the	
  data	
  to	
  be	
  used	
  at	
  our	
  fist	
  
hackathon(s).	
  It	
  is	
  the	
  community’s	
  involvement	
  that	
  validates	
  our	
  creaJng	
  a	
  
globally	
  crowdsourced	
  Happiness	
  Indicator	
  and	
  App.	
  
	
  




                                                         H(app)thon	
  Project	
  	
  Bible	
                                       10	
  
The	
  two	
  Cycles	
  of	
  our	
  work	
  (surveys/Hackathons)	
  are	
  created	
  strategically	
  so	
  
community	
  parJcipants	
  can	
  first	
  discover	
  how	
  well-­‐being	
  is	
  measured	
  via	
  
emerging/mobile	
  tools,	
  then	
  opJmize	
  throughout	
  their	
  involvement	
  in	
  our	
  work.	
  
	
  

This	
  could	
  only	
  be	
  an	
  open-­‐source	
  Project	
  inasmuch	
  as	
  we	
  need	
  global	
  
parJcipaJon.	
  	
  Well-­‐being,	
  as	
  an	
  economic	
  and	
  happiness	
  Indicator,	
  is	
  culturally	
  
driven	
  and	
  cannot	
  be	
  mandated	
  by	
  any	
  group	
  or	
  government.	
  	
  	
  
	
  

Our	
  purpose	
  is	
  always	
  to	
  Inform	
  (point	
  to	
  experts	
  on/off	
  Commi4ee),	
  Introduce	
  
(list	
  resources	
  on	
  our	
  Wiki/Site	
  for	
  people	
  to	
  op<mize)	
  and	
  Inspire	
  (engage	
  with	
  
personable,	
  kick-­‐ass	
  content	
  that	
  earns	
  interest	
  and	
  trust).	
  	
  


	
  


                                                  H(app)thon	
  Project	
  	
  Bible	
                                11	
  
 	
  
	
  
	
  
                  Who	
  are	
  our	
  Stakeholders?	
  	
  




                               H(app)thon	
  Project	
  	
  Bible	
     12	
  
The	
  “Happiness”	
  Experts	
  
We’re	
  focused	
  on	
  “well-­‐being”	
  which	
  encompasses	
  much	
  more	
  than	
  
emoJon	
  or	
  mood.	
  Our	
  messaging/markeJng	
  should	
  appeal	
  to	
  people	
  who	
  
deal	
  with	
  the	
  economic	
  or	
  scienJfic	
  areas	
  that	
  include:	
  	
  
•  SubjecJve	
  well-­‐being	
  
•  Economic	
  well-­‐being	
  
•  The	
  physiology	
  of	
  happiness/well-­‐being	
  
•  The	
  psychology	
  of	
  happiness/well-­‐being	
  
•  The	
  study	
  of	
  meaning	
  (in	
  business	
  and	
  in	
  life)	
  	
  




                                     H(app)thon	
  Project	
  	
  Bible	
                      13	
  
The	
  Big	
  Data	
  Experts	
  
Big	
  Data	
  encompasses	
  mulJple	
  areas	
  of	
  technology	
  and	
  issues.	
  Our	
  
messaging/markeJng	
  should	
  appeal	
  to	
  people	
  who	
  deal	
  with	
  the	
  following	
  
types	
  of	
  issues:	
  	
  
•  How	
  to	
  communicate	
  privacy/idenJty	
  issues	
  around	
  Big	
  Data	
  
•  How	
  to	
  frame	
  data	
  sets/quesJons	
  to	
  obtain	
  maximum/relevant	
  insights	
  
•  How	
  to	
  frame	
  insights	
  to	
  give	
  greatest	
  value	
  to	
  a/our	
  community	
  
•  How	
  Big	
  Data	
  is	
  part	
  of	
  a	
  larger	
  cultural	
  phenomenon	
  than	
  technology	
  




                                         H(app)thon	
  Project	
  	
  Bible	
                            14	
  
Internet	
  of	
  Things/Emerging	
  &	
  Mobile	
  Tech	
  Community	
  
IOT	
  is	
  criJcal	
  for	
  our	
  work	
  as	
  devices	
  are	
  now	
  measuring	
  and	
  recording	
  our	
  
acJons	
  via	
  mobile	
  and	
  other	
  technology.	
  Our	
  messaging/markeJng	
  should	
  
appeal	
  to	
  people	
  who	
  deal	
  with	
  the	
  following	
  types	
  of	
  issues:	
  	
  
•  How	
  sensors	
  collect	
  data	
  –	
  acJve,	
  passive,	
  where	
  and	
  how	
  
•  Interoperability	
  of	
  sensors/tech	
  –	
  how	
  will	
  everything	
  work	
  together?	
  	
  
•  Cultural	
  ramificaJons	
  of	
  data-­‐driven	
  design	
  
•  How	
  IOT	
  is	
  part	
  of	
  a	
  larger	
  cultural	
  phenomenon	
  than	
  technology	
  




                                            H(app)thon	
  Project	
  	
  Bible	
                                  15	
  
The	
  Policy	
  or	
  Governance	
  Community	
  
This	
  is	
  the	
  most	
  sensiJve	
  area	
  of	
  our	
  work	
  –	
  how	
  do	
  we	
  communicate	
  the	
  
sensiJvity	
  around	
  data	
  collecJon/usage	
  to	
  the	
  general	
  public,	
  and	
  then	
  
frame	
  our	
  results	
  in	
  a	
  way	
  non-­‐tech	
  focused	
  officials	
  can	
  best	
  uJlize?	
  	
  
•  Groups	
  like	
  The	
  Sunlight	
  FoundaJon	
  would	
  be	
  an	
  excellent	
  partner	
  
•  Doc	
  Searles	
  and	
  his	
  work,	
  re:	
  data	
  privacy	
  should	
  be	
  reflected	
  
•  Our	
  second	
  cycle	
  of	
  work	
  (survey/hackathons)	
  will	
  invite	
  policy	
  or	
  
   governance	
  experts	
  to	
  join	
  our	
  work	
  so	
  we	
  can	
  ask	
  them	
  these	
  quesJons	
  




                                           H(app)thon	
  Project	
  	
  Bible	
                                16	
  
 	
  
	
  
	
  
                  Challenges	
  
	
  
	
  




                  H(app)thon	
  Project	
  	
  Bible	
     17	
  
Breaking	
  down	
  silos.	
  	
  
When	
  people	
  ask	
  us,	
  “why	
  should	
  you	
  be	
  the	
  ones	
  doing	
  this?”	
  our	
  answer	
  is,	
  
“why-­‐did	
  you	
  want	
  to	
  help?”	
  For	
  all	
  of	
  our	
  stakeholder	
  groups,	
  there	
  may	
  be	
  
disagreements	
  on	
  methodology	
  of	
  research	
  or	
  theory.	
  	
  	
  
	
  
Our	
  moJvaJon	
  is	
  always	
  to	
  invite	
  all	
  groups	
  focused	
  on	
  areas	
  of	
  our	
  work	
  into	
  the	
  
conversaJon	
  and	
  then	
  let	
  our	
  community	
  weigh	
  in	
  to	
  decide	
  how	
  to	
  iterate	
  our	
  
technology	
  and	
  ideas.	
  A	
  great	
  deal	
  of	
  our	
  value	
  will	
  come	
  from	
  introducing	
  our	
  key	
  
stakeholder	
  groups	
  to	
  each	
  other	
  to	
  move	
  our	
  vision	
  from	
  an	
  idea	
  to	
  reality.	
  	
  




                                                    H(app)thon	
  Project	
  	
  Bible	
                                    18	
  
 	
  
	
  
	
  
                  Our	
  Goals	
  
	
  
	
  




                  H(app)thon	
  Project	
  	
  Bible	
     19	
  
 	
  
	
   Overall	
  Project	
  Goals	
  
  	
  
  Inform/Op2mize	
  –	
  Like	
  it	
  says	
  in	
  our	
  Vision	
  deck,	
  “our	
  product	
  is	
  our	
  process.”	
  
  There	
  are	
  hundreds	
  of	
  organizaJons	
  collecJng	
  data	
  about	
  well-­‐being,	
  building	
  apps	
  
  or	
  launching	
  studies	
  about	
  posiJve	
  psychology.	
  	
  These	
  people	
  or	
  organizaJons	
  are	
  
  never	
  our	
  compeJtors	
  in	
  any	
  way	
  –	
  they’re	
  collaborators	
  if	
  their	
  pursuit	
  is	
  to	
  help	
  
  others	
  opJmize	
  and	
  find	
  well-­‐being.	
  	
  	
  




                                                      H(app)thon	
  Project	
  	
  Bible	
                                 20	
  
Overall	
  Project	
  Goals	
  
         	
  	
  
       	
  
	
  
       Build	
  an	
  App	
  that	
  acts	
  as	
  a	
  ‘Mood	
  Ring	
  for	
  the	
  Planet’–	
  While	
  we’ve	
  launched	
  the	
  
       idea	
  of	
  our	
  Project,	
  our	
  first	
  public	
  events	
  happen	
  March	
  20th.	
  	
  This	
  is	
  the	
  place	
  where	
  
       we’ll	
  launch	
  our	
  Survey.	
  The	
  results	
  of	
  the	
  Survey	
  will	
  also	
  be	
  used	
  to	
  form	
  the	
  Data	
  
       we’ll	
  use	
  at	
  our	
  first	
  hackathon(s).	
  	
  The	
  culminaJon	
  of	
  our	
  two	
  cycles	
  (this	
  first	
  one	
  in	
  
       March	
  and	
  one	
  other)	
  will	
  be	
  the	
  release	
  of	
  a	
  free	
  App	
  on	
  March	
  20,	
  2014	
  at	
  a	
  large-­‐
       scale	
  conference	
  in	
  NYC.	
  	
  
       	
  

       While	
  specifics	
  of	
  the	
  App	
  will	
  be	
  formed	
  by	
  Hackers	
  and	
  guided	
  by	
  the	
  CommiLee,	
  
       its	
  basic	
  funcJon	
  will	
  be	
  to	
  help	
  a	
  user	
  idenJfy	
  areas	
  of	
  well-­‐being	
  to	
  be	
  opJmized,	
  
       see	
  how	
  they	
  can	
  help	
  others	
  nearby	
  or	
  around	
  the	
  world,	
  and	
  gauge	
  the	
  health/well-­‐
       being	
  of	
  the	
  planet’s	
  well-­‐being	
  via	
  real-­‐Jme	
  data	
  visualizaJons.	
  
       	
  	
  


                                                               H(app)thon	
  Project	
  	
  Bible	
                                      21	
  
 	
  
      Tac2cal	
  Project	
  Goals	
  
	
   	
  
      •          At	
  least	
  25,000	
  subscribers	
  to	
  our	
  mHIS	
  Surveys	
  (aggregate)	
  by	
  3/20/2014.	
  
      •          $250-­‐400	
  worth	
  of	
  sponsorship	
  to	
  cover	
  enJre	
  budget.	
  
      •          Twenty-­‐five	
  	
  countries	
  parJcipaJng	
  in	
  our	
  work	
  in	
  some	
  way.	
  	
  
      •          Ten	
  or	
  more	
  organizaJons	
  directly	
  related	
  to	
  policy	
  involved	
  in	
  our	
  work.	
  	
  
      •          At	
  least	
  10,000	
  downloads	
  of	
  our	
  App	
  by	
  the	
  end	
  of	
  2014.	
  	
  
      •          Coverage	
  via	
  top	
  media	
  outlets	
  that	
  helps	
  readers/viewers	
  learn/opJmize.	
  
      •          Enough	
  posiJve	
  momentum	
  to	
  conJnue	
  the	
  Project.	
  
      •          Enough	
  posiJve	
  momentum	
  to	
  make	
  our	
  final	
  Conference	
  an	
  annual	
  event	
  
                  •  Become	
  the	
  “TED”	
  of	
  well-­‐being/emerging	
  media	
  
      	
  

      	
  	
  

                                                                 H(app)thon	
  Project	
  	
  Bible	
                                 22	
  
 	
  
	
  
	
  
                  CommiTee	
  Structure	
  
	
  
	
  




                        H(app)thon	
  Project	
  	
  Bible	
     23	
  
Oversight	
  CommiTee	
  
      	
  	
  
    •      John	
  C.	
  Havens	
  (Founder,	
  Chair)	
  	
  
	
   •     Sean	
  Bohan	
  (OperaJons	
  Lead,	
  Data/Privacy	
  Sub-­‐CommiLee	
  Chair)	
  
    •      Kat	
  Houghton	
  (Tech	
  Lead,	
  Research	
  Sub-­‐CommiLee	
  Chair)	
  
    •      Stewart	
  Townsend/Carlos	
  Somohano	
  (Big	
  Data	
  Sub	
  CommiLee	
  and	
  Global	
  CoordinaJon	
  Chairs)	
  
    •      Alexis	
  Adair	
  (Wiki	
  Master/BaseCamp	
  and	
  Internal	
  DocumentaJon	
  CoordinaJon	
  
    	
  

    Structure	
  
    •  JCH	
  leads	
  overall	
  Project,	
  Vision.	
  	
  Coordinates	
  with	
  Oversight	
  CommiLee	
  and	
  Sub-­‐CommiLee	
  Chairs	
  
    •  SubCommiLee	
  Chairs	
  responsible	
  for	
  seong	
  meeJngs,	
  coordinaJng	
  tasks,	
  and	
  maintaining	
  calendar/objecJves	
  
    •  Global	
  OperaJons:	
  	
  
          •  Sean	
  to	
  help	
  JCH	
  coordinate	
  SubCommiLee	
  meeJngs,	
  sponsorship,	
  Hackathons	
  	
  
          •  Kat	
  to	
  coordinate	
  all	
  technical	
  aspects	
  of	
  Project	
  and	
  drive	
  Research	
  operaJons	
  for	
  surveys	
  
                  •  Kat	
  to	
  work	
  with	
  Sean,	
  Carlos	
  and	
  Stewart,	
  re:	
  coordinaJon	
  of	
  survey	
  data	
  for	
  hackathons	
  
    •  Global	
  CoordinaJon:	
  	
  
          •  Stewart/Carlos	
  to	
  coordinate	
  with	
  JCH	
  on	
  process/approvals	
  for	
  new	
  Happathon/Hackathons	
  (TBD)	
  
    •  Sponsorship	
  or	
  other	
  Monies:	
  	
  
          •  See	
  Budget	
  secJon	
  



                                                                    H(app)thon	
  Project	
  	
  Bible	
                                                24	
  
 	
  
       Sub-­‐CommiTees	
  
       	
  

	
     •      Research.	
  Kat	
  Houghton,	
  Chair.	
  
                •  Members	
  -­‐	
  	
  	
  Jon	
  Hall,	
  Margie	
  Morris,	
  Mary	
  Czerwinski,	
  Laura	
  Musikanski,	
  Neal	
  Lathia,	
  Kalev	
  	
  Leetaru,	
  Adam	
  
                   Laughlin,	
  Stewart	
  Townsend,	
  Carlos	
  Somohano,	
  JP	
  Rangaswami,	
  Susannah	
  Fox,	
  Alexis	
  Adair	
  
                 	
  
       •      Big	
  Data	
  (QuanJfied	
  Self/Internet	
  of	
  Things)	
  Stewart	
  Townsend,	
  Carlos	
  Somohano,	
  Chairs.	
  	
  	
  
                •  Members	
  –	
  Sean	
  Bohan,	
  Ernesto	
  Ramirez,	
  Kalev	
  Leetaru,	
  Adam	
  Laughlin,	
  Neal	
  Lathia,	
  KonstanJn	
  Augemberg	
  
                 	
  
       •      Data/Privacy.	
  	
  Sean	
  Bohan,	
  Chair.	
  
                •  Members	
  –	
  ScoL	
  L.	
  David,	
  John	
  Clippinger	
  	
  
                 	
  
       •      Marke2ng.	
  John	
  C.	
  Havens,	
  Chair.	
  	
  
               •  Members	
  –	
  David	
  Richeson,	
  Amber	
  Melhouse,	
  JaNae	
  Duane,	
  Stan	
  Stalnaker,	
  Tim	
  Leberecht,	
  Eiji	
  Han	
  Shimizu,	
  
                   William	
  Hoffman,	
  Kim	
  WhiLemore.	
  
                 	
  
       •      Financial	
  Oversight.	
  	
  Chair,	
  TBD.	
  
       •      3/20/2014	
  Conference.	
  	
  Chair,	
  TBD.	
  	
  




                                                                                H(app)thon	
  Project	
  	
  Bible	
                                                           25	
  
 	
  
	
  
	
  
                  Calendar/Deadlines	
  
	
  
	
  




                       H(app)thon	
  Project	
  	
  Bible	
     26	
  
 	
  
     Cycle	
  One	
  	
  
	
   •  12/28/2012	
  –	
  PROJECT	
  LAUNCH.	
  Press	
  release,	
  Mashable	
  arJcle,	
  temporary	
  site	
  launched.	
  
     •  1/21/2013	
  –	
  MHIS	
  COPY	
  COMPLETED.	
  Final	
  quesJons/answers	
  ready	
  for	
  ilumivu	
  app.	
  
     •  1/22/2013	
  –	
  3/20	
  Eventbrite	
  URL’s	
  completed,	
  invitaJons	
  begin	
  to	
  get	
  sent.	
  
     •  1/21/2013	
  –	
  PARTICIPANT	
  OPT-­‐IN	
  LANGUAGE	
  DRAFTED.	
  Opt-­‐in	
  language	
  for	
  approvals.	
  
     •  2/22/2013	
  –	
  mHIS	
  DRAFT	
  COMPLETED.	
  WriLen	
  copy	
  approved	
  by	
  research/Big	
  Data	
  Teams.	
  	
  
     •  3/4//2013	
  –	
  mHIS	
  COMMITTEE	
  TESTING.	
  	
  Up	
  to	
  two-­‐week	
  trial	
  to	
  work	
  out	
  bugs.	
  	
  
     •  3/20/2013	
  –	
  HAPPATHON	
  EVENTS	
  TAKE	
  PLACE.	
  NYC,	
  London,	
  Tokyo.	
  	
  
     •  3/20/2013	
  -­‐	
  	
  mHIS	
  Survey	
  released	
  at	
  3/20	
  Events	
  
     •  3/20/2013	
  –	
  Partners	
  to	
  post	
  survey	
  app/link	
  release	
  link	
  to	
  build	
  parJcipaJon	
  




                                                     H(app)thon	
  Project	
  	
  Bible	
                                27	
  
 	
  
    Cycle	
  Two	
  
	
   •         TBD	
  
    	
  
    	
  

    	
  	
  




                         H(app)thon	
  Project	
  	
  Bible	
     28	
  
 	
  
	
  
	
  
                      Budget	
  
	
  
	
  




                  H(app)thon	
  Project	
  	
  Bible	
     30	
  
 	
  
    $350,000	
  (USD)*	
  
	
   	
  
     •         $10,000	
  –	
  upfront	
  fees	
  for	
  website/designer,	
  LLC	
  formaJon,	
  press	
  release	
  
     •         $40,000	
  –	
  total	
  fees	
  for	
  London/NYC	
  happathons	
  on	
  3/20	
  (food,	
  venue,	
  insurance)	
  
     •         $100,000	
  –	
  total	
  fees	
  for	
  hackathons	
  in	
  Cycles	
  one	
  and	
  two	
  (at	
  least	
  one	
  hack/cycle)	
  
     •         $50,000	
  –	
  tech	
  fees	
  (staff,	
  development)	
  for	
  creaJon	
  of	
  H(app)athon	
  App	
  (released	
  2014)	
  
     •         $100,000	
  –	
  total	
  fees	
  for	
  large-­‐scale	
  conference	
  on	
  3/20/2014	
  
                 •    Food,	
  venue,	
  insurance,	
  promoJon,	
  on-­‐site	
  staffing,	
  potenJal	
  fees/travel	
  for	
  speakers,	
  more	
  TBD	
  
    •  $50,000	
  –	
  staffing	
  fees	
  (JCH,	
  community	
  manager,	
  others	
  TBD)	
  
    	
  


    *All	
  fees	
  are	
  rounded	
  up	
  to	
  represent	
  our	
  ‘dream	
  budget’	
  and	
  provide	
  buffer	
  for	
  unforseen	
  expenses	
  
    	
  

    	
  	
  




                                                                            H(app)thon	
  Project	
  	
  Bible	
                                             31	
  
 	
  
 Financial	
  Oversight	
  
	
   	
  
     •  Happathon,	
  LLC	
  –	
  Covers	
  basic	
  org	
  needs	
  –	
  legal,	
  sponsors	
  can	
  write	
  checks,	
  etc.	
  
     •  CommiLee	
  needs	
  a	
  CFO	
  type	
  for	
  budget	
  so	
  JCH/Members	
  have	
  oversight.	
  
     •  Specifics	
  TBD	
  and	
  voted	
  on,	
  but	
  monies	
  collected	
  for	
  Happathon	
  project	
  in	
  general:	
  	
  
          •  Pay	
  previously	
  agreed	
  upon	
  budgetary	
  costs/fees	
  
          •  Where	
  overages	
  occur,	
  monies	
  put	
  into	
  main	
  Happathon	
  budget	
  for	
  future	
  
          •  ExcepJon	
  is	
  when	
  approved	
  CommiLee	
  Franchisee	
  secures	
  sponsorship	
  
               •  Overages	
  in	
  this	
  case	
  –	
  50%	
  go	
  to	
  main	
  Happathon	
  budget,	
  50%	
  to	
  Franchisee	
  
                	
  

 •  For	
  monies	
  collected	
  over	
  total	
  budget	
  of	
  $350,000:	
  
      •  50%	
  goes	
  to	
  Happathon	
  budget	
  for	
  2015	
  Conference,	
  25%	
  towards	
  a	
  Happathon	
  fund	
  
            (prizes	
  at	
  future	
  events),	
  25%	
  for	
  CommiLee	
  Party/Offsite	
  Event	
  
 	
  	
  

                                                          H(app)thon	
  Project	
  	
  Bible	
                                     32	
  
 	
  
	
  
	
  
                  PR/Marke2ng/Crisis	
  
	
  
	
  




                       H(app)thon	
  Project	
  	
  Bible	
     33	
  
 	
  
  PR/Marke2ng/Crisis	
  
	
   	
  
     •  The	
  MarkeJng	
  CommiLee	
  will	
  create	
  a	
  MarkeJng	
  Plan	
  for	
  the	
  Project	
  TBD.	
  	
  
     •  PR	
  Wise,	
  we	
  will	
  be	
  seeing	
  in-­‐kind	
  PR	
  help	
  to	
  help	
  secure	
  media	
  placements	
  and	
  guide	
  our	
  
          overall	
  messaging.	
  	
  
     •  Crisis	
  –	
  In	
  the	
  case	
  of	
  any	
  messaging	
  or	
  other	
  Crisis,	
  John	
  C.	
  Havens	
  should	
  be	
  contacted	
  
          immediately	
  as	
  primary	
  spokesperson	
  for	
  the	
  Project.	
  	
  




                                                              H(app)thon	
  Project	
  	
  Bible	
                                            34	
  
 	
  
	
  
	
  
                  Thank	
  You.	
  	
  
	
  
	
  




                   H(app)thon	
  Project	
  	
  Bible	
     35	
  
 
                                              	
  
       This	
  CommiTee	
  is	
  telling	
  the	
  world	
  how	
  to	
  be	
  H(app)y.	
  	
  
                                              	
  
                                     Thank	
  you.	
  	
  
	
  
	
  




                                      H(app)thon	
  Project	
  	
  Bible	
                        34	
  

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H(app)athon project Committee bible (guidelines)

  • 1.
  • 2. What  We’re  About   Why  Are  We  Doing  This?                    Page  3   How  Do  We  Want  People  to  Play  with  Us?              Page  5   What’s  our  Voice?                      Page  7   What  do  we  Want  People  to  Do?                Page  9   Who  are  our  stakeholders?                Page  12   Challenges                        Page  17       Our  Goals                       Overall  Project  Goals                  Page  20     TacJcal  Project  Goals                  Page  22         Opera2ons                       CommiLee  Structure                  Page  23   Calendar/Deadlines                  Page  26   Budget                      Page  30   PR/MarkeJng/Crisis                  Page  34   Thank  You                      Page  36             H(app)thon  Project    Bible   2  
  • 3.         Why  are  we  doing  this?         H(app)thon  Project    Bible   3  
  • 4.       At  the  heart  of  our  work,  we  (The  CommiLee)  are  facilitators  for  others  –  to   share  our  experJse,  help  others  opJmize,  and  idenJfy  resources  when  we   don’t  have  answers.       We’re  here  to  help  people  join  and  benefit  from  our  Mission  of  uJlizing   emerging  technology  to  improve  human  well-­‐being  and  drive  posiJve  change.       H(app)thon  Project    Bible   4  
  • 5.         How  do  we  want  people  to  play  with  us?         H(app)thon  Project    Bible   5  
  • 6. We  want  people  to  share  what  brings  their  life  meaning  while  we  provide   resources  to  help  them  opJmize  their  well-­‐being.    We  want  people  to  share   the  insights  they’ve  learned  to  bring  holisJc  and  h(app)y  value  to  the  world.   H(app)thon  Project    Bible   6  
  • 7.         What’s  our  Voice?         H(app)thon  Project    Bible   7  
  • 8. The  Voice  of  the  H(app)athon  Project  is  passionate,  whimsical,  curious,  and  above   all,  inviJng.    We  never  tell  people  what  brings  their  life  well-­‐being,  “happiness”  or   meaning  –  we  ask  them  what  they  think  and  to  help  us  change  the  world,  for  good.     H(app)thon  Project    Bible   8  
  • 9.         What  do  we  want  people  to  do?         H(app)thon  Project    Bible   9  
  • 10. Our  first  call  to  acJon  (CTA)  is  for  people  to  sign  up  for  our  mHIS  survey.  The  results   of  the  survey  will  form  the  backbone  for  the  data  to  be  used  at  our  fist   hackathon(s).  It  is  the  community’s  involvement  that  validates  our  creaJng  a   globally  crowdsourced  Happiness  Indicator  and  App.     H(app)thon  Project    Bible   10  
  • 11. The  two  Cycles  of  our  work  (surveys/Hackathons)  are  created  strategically  so   community  parJcipants  can  first  discover  how  well-­‐being  is  measured  via   emerging/mobile  tools,  then  opJmize  throughout  their  involvement  in  our  work.     This  could  only  be  an  open-­‐source  Project  inasmuch  as  we  need  global   parJcipaJon.    Well-­‐being,  as  an  economic  and  happiness  Indicator,  is  culturally   driven  and  cannot  be  mandated  by  any  group  or  government.         Our  purpose  is  always  to  Inform  (point  to  experts  on/off  Commi4ee),  Introduce   (list  resources  on  our  Wiki/Site  for  people  to  op<mize)  and  Inspire  (engage  with   personable,  kick-­‐ass  content  that  earns  interest  and  trust).       H(app)thon  Project    Bible   11  
  • 12.         Who  are  our  Stakeholders?     H(app)thon  Project    Bible   12  
  • 13. The  “Happiness”  Experts   We’re  focused  on  “well-­‐being”  which  encompasses  much  more  than   emoJon  or  mood.  Our  messaging/markeJng  should  appeal  to  people  who   deal  with  the  economic  or  scienJfic  areas  that  include:     •  SubjecJve  well-­‐being   •  Economic  well-­‐being   •  The  physiology  of  happiness/well-­‐being   •  The  psychology  of  happiness/well-­‐being   •  The  study  of  meaning  (in  business  and  in  life)     H(app)thon  Project    Bible   13  
  • 14. The  Big  Data  Experts   Big  Data  encompasses  mulJple  areas  of  technology  and  issues.  Our   messaging/markeJng  should  appeal  to  people  who  deal  with  the  following   types  of  issues:     •  How  to  communicate  privacy/idenJty  issues  around  Big  Data   •  How  to  frame  data  sets/quesJons  to  obtain  maximum/relevant  insights   •  How  to  frame  insights  to  give  greatest  value  to  a/our  community   •  How  Big  Data  is  part  of  a  larger  cultural  phenomenon  than  technology   H(app)thon  Project    Bible   14  
  • 15. Internet  of  Things/Emerging  &  Mobile  Tech  Community   IOT  is  criJcal  for  our  work  as  devices  are  now  measuring  and  recording  our   acJons  via  mobile  and  other  technology.  Our  messaging/markeJng  should   appeal  to  people  who  deal  with  the  following  types  of  issues:     •  How  sensors  collect  data  –  acJve,  passive,  where  and  how   •  Interoperability  of  sensors/tech  –  how  will  everything  work  together?     •  Cultural  ramificaJons  of  data-­‐driven  design   •  How  IOT  is  part  of  a  larger  cultural  phenomenon  than  technology   H(app)thon  Project    Bible   15  
  • 16. The  Policy  or  Governance  Community   This  is  the  most  sensiJve  area  of  our  work  –  how  do  we  communicate  the   sensiJvity  around  data  collecJon/usage  to  the  general  public,  and  then   frame  our  results  in  a  way  non-­‐tech  focused  officials  can  best  uJlize?     •  Groups  like  The  Sunlight  FoundaJon  would  be  an  excellent  partner   •  Doc  Searles  and  his  work,  re:  data  privacy  should  be  reflected   •  Our  second  cycle  of  work  (survey/hackathons)  will  invite  policy  or   governance  experts  to  join  our  work  so  we  can  ask  them  these  quesJons   H(app)thon  Project    Bible   16  
  • 17.         Challenges       H(app)thon  Project    Bible   17  
  • 18. Breaking  down  silos.     When  people  ask  us,  “why  should  you  be  the  ones  doing  this?”  our  answer  is,   “why-­‐did  you  want  to  help?”  For  all  of  our  stakeholder  groups,  there  may  be   disagreements  on  methodology  of  research  or  theory.         Our  moJvaJon  is  always  to  invite  all  groups  focused  on  areas  of  our  work  into  the   conversaJon  and  then  let  our  community  weigh  in  to  decide  how  to  iterate  our   technology  and  ideas.  A  great  deal  of  our  value  will  come  from  introducing  our  key   stakeholder  groups  to  each  other  to  move  our  vision  from  an  idea  to  reality.     H(app)thon  Project    Bible   18  
  • 19.         Our  Goals       H(app)thon  Project    Bible   19  
  • 20.       Overall  Project  Goals     Inform/Op2mize  –  Like  it  says  in  our  Vision  deck,  “our  product  is  our  process.”   There  are  hundreds  of  organizaJons  collecJng  data  about  well-­‐being,  building  apps   or  launching  studies  about  posiJve  psychology.    These  people  or  organizaJons  are   never  our  compeJtors  in  any  way  –  they’re  collaborators  if  their  pursuit  is  to  help   others  opJmize  and  find  well-­‐being.       H(app)thon  Project    Bible   20  
  • 21. Overall  Project  Goals           Build  an  App  that  acts  as  a  ‘Mood  Ring  for  the  Planet’–  While  we’ve  launched  the   idea  of  our  Project,  our  first  public  events  happen  March  20th.    This  is  the  place  where   we’ll  launch  our  Survey.  The  results  of  the  Survey  will  also  be  used  to  form  the  Data   we’ll  use  at  our  first  hackathon(s).    The  culminaJon  of  our  two  cycles  (this  first  one  in   March  and  one  other)  will  be  the  release  of  a  free  App  on  March  20,  2014  at  a  large-­‐ scale  conference  in  NYC.       While  specifics  of  the  App  will  be  formed  by  Hackers  and  guided  by  the  CommiLee,   its  basic  funcJon  will  be  to  help  a  user  idenJfy  areas  of  well-­‐being  to  be  opJmized,   see  how  they  can  help  others  nearby  or  around  the  world,  and  gauge  the  health/well-­‐ being  of  the  planet’s  well-­‐being  via  real-­‐Jme  data  visualizaJons.       H(app)thon  Project    Bible   21  
  • 22.     Tac2cal  Project  Goals       •  At  least  25,000  subscribers  to  our  mHIS  Surveys  (aggregate)  by  3/20/2014.   •  $250-­‐400  worth  of  sponsorship  to  cover  enJre  budget.   •  Twenty-­‐five    countries  parJcipaJng  in  our  work  in  some  way.     •  Ten  or  more  organizaJons  directly  related  to  policy  involved  in  our  work.     •  At  least  10,000  downloads  of  our  App  by  the  end  of  2014.     •  Coverage  via  top  media  outlets  that  helps  readers/viewers  learn/opJmize.   •  Enough  posiJve  momentum  to  conJnue  the  Project.   •  Enough  posiJve  momentum  to  make  our  final  Conference  an  annual  event   •  Become  the  “TED”  of  well-­‐being/emerging  media         H(app)thon  Project    Bible   22  
  • 23.         CommiTee  Structure       H(app)thon  Project    Bible   23  
  • 24. Oversight  CommiTee       •  John  C.  Havens  (Founder,  Chair)       •  Sean  Bohan  (OperaJons  Lead,  Data/Privacy  Sub-­‐CommiLee  Chair)   •  Kat  Houghton  (Tech  Lead,  Research  Sub-­‐CommiLee  Chair)   •  Stewart  Townsend/Carlos  Somohano  (Big  Data  Sub  CommiLee  and  Global  CoordinaJon  Chairs)   •  Alexis  Adair  (Wiki  Master/BaseCamp  and  Internal  DocumentaJon  CoordinaJon     Structure   •  JCH  leads  overall  Project,  Vision.    Coordinates  with  Oversight  CommiLee  and  Sub-­‐CommiLee  Chairs   •  SubCommiLee  Chairs  responsible  for  seong  meeJngs,  coordinaJng  tasks,  and  maintaining  calendar/objecJves   •  Global  OperaJons:     •  Sean  to  help  JCH  coordinate  SubCommiLee  meeJngs,  sponsorship,  Hackathons     •  Kat  to  coordinate  all  technical  aspects  of  Project  and  drive  Research  operaJons  for  surveys   •  Kat  to  work  with  Sean,  Carlos  and  Stewart,  re:  coordinaJon  of  survey  data  for  hackathons   •  Global  CoordinaJon:     •  Stewart/Carlos  to  coordinate  with  JCH  on  process/approvals  for  new  Happathon/Hackathons  (TBD)   •  Sponsorship  or  other  Monies:     •  See  Budget  secJon   H(app)thon  Project    Bible   24  
  • 25.     Sub-­‐CommiTees       •  Research.  Kat  Houghton,  Chair.   •  Members  -­‐      Jon  Hall,  Margie  Morris,  Mary  Czerwinski,  Laura  Musikanski,  Neal  Lathia,  Kalev    Leetaru,  Adam   Laughlin,  Stewart  Townsend,  Carlos  Somohano,  JP  Rangaswami,  Susannah  Fox,  Alexis  Adair     •  Big  Data  (QuanJfied  Self/Internet  of  Things)  Stewart  Townsend,  Carlos  Somohano,  Chairs.       •  Members  –  Sean  Bohan,  Ernesto  Ramirez,  Kalev  Leetaru,  Adam  Laughlin,  Neal  Lathia,  KonstanJn  Augemberg     •  Data/Privacy.    Sean  Bohan,  Chair.   •  Members  –  ScoL  L.  David,  John  Clippinger       •  Marke2ng.  John  C.  Havens,  Chair.     •  Members  –  David  Richeson,  Amber  Melhouse,  JaNae  Duane,  Stan  Stalnaker,  Tim  Leberecht,  Eiji  Han  Shimizu,   William  Hoffman,  Kim  WhiLemore.     •  Financial  Oversight.    Chair,  TBD.   •  3/20/2014  Conference.    Chair,  TBD.     H(app)thon  Project    Bible   25  
  • 26.         Calendar/Deadlines       H(app)thon  Project    Bible   26  
  • 27.     Cycle  One       •  12/28/2012  –  PROJECT  LAUNCH.  Press  release,  Mashable  arJcle,  temporary  site  launched.   •  1/21/2013  –  MHIS  COPY  COMPLETED.  Final  quesJons/answers  ready  for  ilumivu  app.   •  1/22/2013  –  3/20  Eventbrite  URL’s  completed,  invitaJons  begin  to  get  sent.   •  1/21/2013  –  PARTICIPANT  OPT-­‐IN  LANGUAGE  DRAFTED.  Opt-­‐in  language  for  approvals.   •  2/22/2013  –  mHIS  DRAFT  COMPLETED.  WriLen  copy  approved  by  research/Big  Data  Teams.     •  3/4//2013  –  mHIS  COMMITTEE  TESTING.    Up  to  two-­‐week  trial  to  work  out  bugs.     •  3/20/2013  –  HAPPATHON  EVENTS  TAKE  PLACE.  NYC,  London,  Tokyo.     •  3/20/2013  -­‐    mHIS  Survey  released  at  3/20  Events   •  3/20/2013  –  Partners  to  post  survey  app/link  release  link  to  build  parJcipaJon   H(app)thon  Project    Bible   27  
  • 28.     Cycle  Two     •  TBD           H(app)thon  Project    Bible   28  
  • 29.         Budget       H(app)thon  Project    Bible   30  
  • 30.     $350,000  (USD)*       •  $10,000  –  upfront  fees  for  website/designer,  LLC  formaJon,  press  release   •  $40,000  –  total  fees  for  London/NYC  happathons  on  3/20  (food,  venue,  insurance)   •  $100,000  –  total  fees  for  hackathons  in  Cycles  one  and  two  (at  least  one  hack/cycle)   •  $50,000  –  tech  fees  (staff,  development)  for  creaJon  of  H(app)athon  App  (released  2014)   •  $100,000  –  total  fees  for  large-­‐scale  conference  on  3/20/2014   •  Food,  venue,  insurance,  promoJon,  on-­‐site  staffing,  potenJal  fees/travel  for  speakers,  more  TBD   •  $50,000  –  staffing  fees  (JCH,  community  manager,  others  TBD)     *All  fees  are  rounded  up  to  represent  our  ‘dream  budget’  and  provide  buffer  for  unforseen  expenses         H(app)thon  Project    Bible   31  
  • 31.     Financial  Oversight       •  Happathon,  LLC  –  Covers  basic  org  needs  –  legal,  sponsors  can  write  checks,  etc.   •  CommiLee  needs  a  CFO  type  for  budget  so  JCH/Members  have  oversight.   •  Specifics  TBD  and  voted  on,  but  monies  collected  for  Happathon  project  in  general:     •  Pay  previously  agreed  upon  budgetary  costs/fees   •  Where  overages  occur,  monies  put  into  main  Happathon  budget  for  future   •  ExcepJon  is  when  approved  CommiLee  Franchisee  secures  sponsorship   •  Overages  in  this  case  –  50%  go  to  main  Happathon  budget,  50%  to  Franchisee     •  For  monies  collected  over  total  budget  of  $350,000:   •  50%  goes  to  Happathon  budget  for  2015  Conference,  25%  towards  a  Happathon  fund   (prizes  at  future  events),  25%  for  CommiLee  Party/Offsite  Event       H(app)thon  Project    Bible   32  
  • 32.         PR/Marke2ng/Crisis       H(app)thon  Project    Bible   33  
  • 33.     PR/Marke2ng/Crisis       •  The  MarkeJng  CommiLee  will  create  a  MarkeJng  Plan  for  the  Project  TBD.     •  PR  Wise,  we  will  be  seeing  in-­‐kind  PR  help  to  help  secure  media  placements  and  guide  our   overall  messaging.     •  Crisis  –  In  the  case  of  any  messaging  or  other  Crisis,  John  C.  Havens  should  be  contacted   immediately  as  primary  spokesperson  for  the  Project.     H(app)thon  Project    Bible   34  
  • 34.         Thank  You.         H(app)thon  Project    Bible   35  
  • 35.     This  CommiTee  is  telling  the  world  how  to  be  H(app)y.       Thank  you.         H(app)thon  Project    Bible   34