The document outlines the goals and operations of a project called the H(app)thon Project. It aims to utilize emerging technology to improve human well-being and drive positive change. Key goals include facilitating sharing of what brings people meaning and life optimization. Operations include conducting surveys to measure well-being indicators and hosting hackathons to develop apps to maximize these indicators. Stakeholders that the project wants to engage include happiness experts and big data experts.
Hacking H(app)iness at #SXSW - Why Your Personal Data Counts and How Tracking...
H(app)athon project Committee bible (guidelines)
1.
2. What
We’re
About
Why
Are
We
Doing
This?
Page
3
How
Do
We
Want
People
to
Play
with
Us?
Page
5
What’s
our
Voice?
Page
7
What
do
we
Want
People
to
Do?
Page
9
Who
are
our
stakeholders?
Page
12
Challenges
Page
17
Our
Goals
Overall
Project
Goals
Page
20
TacJcal
Project
Goals
Page
22
Opera2ons
CommiLee
Structure
Page
23
Calendar/Deadlines
Page
26
Budget
Page
30
PR/MarkeJng/Crisis
Page
34
Thank
You
Page
36
H(app)thon
Project
Bible
2
3.
Why
are
we
doing
this?
H(app)thon
Project
Bible
3
4. At
the
heart
of
our
work,
we
(The
CommiLee)
are
facilitators
for
others
–
to
share
our
experJse,
help
others
opJmize,
and
idenJfy
resources
when
we
don’t
have
answers.
We’re
here
to
help
people
join
and
benefit
from
our
Mission
of
uJlizing
emerging
technology
to
improve
human
well-‐being
and
drive
posiJve
change.
H(app)thon
Project
Bible
4
5.
How
do
we
want
people
to
play
with
us?
H(app)thon
Project
Bible
5
6. We
want
people
to
share
what
brings
their
life
meaning
while
we
provide
resources
to
help
them
opJmize
their
well-‐being.
We
want
people
to
share
the
insights
they’ve
learned
to
bring
holisJc
and
h(app)y
value
to
the
world.
H(app)thon
Project
Bible
6
7.
What’s
our
Voice?
H(app)thon
Project
Bible
7
8. The
Voice
of
the
H(app)athon
Project
is
passionate,
whimsical,
curious,
and
above
all,
inviJng.
We
never
tell
people
what
brings
their
life
well-‐being,
“happiness”
or
meaning
–
we
ask
them
what
they
think
and
to
help
us
change
the
world,
for
good.
H(app)thon
Project
Bible
8
9.
What
do
we
want
people
to
do?
H(app)thon
Project
Bible
9
10. Our
first
call
to
acJon
(CTA)
is
for
people
to
sign
up
for
our
mHIS
survey.
The
results
of
the
survey
will
form
the
backbone
for
the
data
to
be
used
at
our
fist
hackathon(s).
It
is
the
community’s
involvement
that
validates
our
creaJng
a
globally
crowdsourced
Happiness
Indicator
and
App.
H(app)thon
Project
Bible
10
11. The
two
Cycles
of
our
work
(surveys/Hackathons)
are
created
strategically
so
community
parJcipants
can
first
discover
how
well-‐being
is
measured
via
emerging/mobile
tools,
then
opJmize
throughout
their
involvement
in
our
work.
This
could
only
be
an
open-‐source
Project
inasmuch
as
we
need
global
parJcipaJon.
Well-‐being,
as
an
economic
and
happiness
Indicator,
is
culturally
driven
and
cannot
be
mandated
by
any
group
or
government.
Our
purpose
is
always
to
Inform
(point
to
experts
on/off
Commi4ee),
Introduce
(list
resources
on
our
Wiki/Site
for
people
to
op<mize)
and
Inspire
(engage
with
personable,
kick-‐ass
content
that
earns
interest
and
trust).
H(app)thon
Project
Bible
11
12.
Who
are
our
Stakeholders?
H(app)thon
Project
Bible
12
13. The
“Happiness”
Experts
We’re
focused
on
“well-‐being”
which
encompasses
much
more
than
emoJon
or
mood.
Our
messaging/markeJng
should
appeal
to
people
who
deal
with
the
economic
or
scienJfic
areas
that
include:
• SubjecJve
well-‐being
• Economic
well-‐being
• The
physiology
of
happiness/well-‐being
• The
psychology
of
happiness/well-‐being
• The
study
of
meaning
(in
business
and
in
life)
H(app)thon
Project
Bible
13
14. The
Big
Data
Experts
Big
Data
encompasses
mulJple
areas
of
technology
and
issues.
Our
messaging/markeJng
should
appeal
to
people
who
deal
with
the
following
types
of
issues:
• How
to
communicate
privacy/idenJty
issues
around
Big
Data
• How
to
frame
data
sets/quesJons
to
obtain
maximum/relevant
insights
• How
to
frame
insights
to
give
greatest
value
to
a/our
community
• How
Big
Data
is
part
of
a
larger
cultural
phenomenon
than
technology
H(app)thon
Project
Bible
14
15. Internet
of
Things/Emerging
&
Mobile
Tech
Community
IOT
is
criJcal
for
our
work
as
devices
are
now
measuring
and
recording
our
acJons
via
mobile
and
other
technology.
Our
messaging/markeJng
should
appeal
to
people
who
deal
with
the
following
types
of
issues:
• How
sensors
collect
data
–
acJve,
passive,
where
and
how
• Interoperability
of
sensors/tech
–
how
will
everything
work
together?
• Cultural
ramificaJons
of
data-‐driven
design
• How
IOT
is
part
of
a
larger
cultural
phenomenon
than
technology
H(app)thon
Project
Bible
15
16. The
Policy
or
Governance
Community
This
is
the
most
sensiJve
area
of
our
work
–
how
do
we
communicate
the
sensiJvity
around
data
collecJon/usage
to
the
general
public,
and
then
frame
our
results
in
a
way
non-‐tech
focused
officials
can
best
uJlize?
• Groups
like
The
Sunlight
FoundaJon
would
be
an
excellent
partner
• Doc
Searles
and
his
work,
re:
data
privacy
should
be
reflected
• Our
second
cycle
of
work
(survey/hackathons)
will
invite
policy
or
governance
experts
to
join
our
work
so
we
can
ask
them
these
quesJons
H(app)thon
Project
Bible
16
17.
Challenges
H(app)thon
Project
Bible
17
18. Breaking
down
silos.
When
people
ask
us,
“why
should
you
be
the
ones
doing
this?”
our
answer
is,
“why-‐did
you
want
to
help?”
For
all
of
our
stakeholder
groups,
there
may
be
disagreements
on
methodology
of
research
or
theory.
Our
moJvaJon
is
always
to
invite
all
groups
focused
on
areas
of
our
work
into
the
conversaJon
and
then
let
our
community
weigh
in
to
decide
how
to
iterate
our
technology
and
ideas.
A
great
deal
of
our
value
will
come
from
introducing
our
key
stakeholder
groups
to
each
other
to
move
our
vision
from
an
idea
to
reality.
H(app)thon
Project
Bible
18
19.
Our
Goals
H(app)thon
Project
Bible
19
20. Overall
Project
Goals
Inform/Op2mize
–
Like
it
says
in
our
Vision
deck,
“our
product
is
our
process.”
There
are
hundreds
of
organizaJons
collecJng
data
about
well-‐being,
building
apps
or
launching
studies
about
posiJve
psychology.
These
people
or
organizaJons
are
never
our
compeJtors
in
any
way
–
they’re
collaborators
if
their
pursuit
is
to
help
others
opJmize
and
find
well-‐being.
H(app)thon
Project
Bible
20
21. Overall
Project
Goals
Build
an
App
that
acts
as
a
‘Mood
Ring
for
the
Planet’–
While
we’ve
launched
the
idea
of
our
Project,
our
first
public
events
happen
March
20th.
This
is
the
place
where
we’ll
launch
our
Survey.
The
results
of
the
Survey
will
also
be
used
to
form
the
Data
we’ll
use
at
our
first
hackathon(s).
The
culminaJon
of
our
two
cycles
(this
first
one
in
March
and
one
other)
will
be
the
release
of
a
free
App
on
March
20,
2014
at
a
large-‐
scale
conference
in
NYC.
While
specifics
of
the
App
will
be
formed
by
Hackers
and
guided
by
the
CommiLee,
its
basic
funcJon
will
be
to
help
a
user
idenJfy
areas
of
well-‐being
to
be
opJmized,
see
how
they
can
help
others
nearby
or
around
the
world,
and
gauge
the
health/well-‐
being
of
the
planet’s
well-‐being
via
real-‐Jme
data
visualizaJons.
H(app)thon
Project
Bible
21
22. Tac2cal
Project
Goals
• At
least
25,000
subscribers
to
our
mHIS
Surveys
(aggregate)
by
3/20/2014.
• $250-‐400
worth
of
sponsorship
to
cover
enJre
budget.
• Twenty-‐five
countries
parJcipaJng
in
our
work
in
some
way.
• Ten
or
more
organizaJons
directly
related
to
policy
involved
in
our
work.
• At
least
10,000
downloads
of
our
App
by
the
end
of
2014.
• Coverage
via
top
media
outlets
that
helps
readers/viewers
learn/opJmize.
• Enough
posiJve
momentum
to
conJnue
the
Project.
• Enough
posiJve
momentum
to
make
our
final
Conference
an
annual
event
• Become
the
“TED”
of
well-‐being/emerging
media
H(app)thon
Project
Bible
22
24. Oversight
CommiTee
• John
C.
Havens
(Founder,
Chair)
• Sean
Bohan
(OperaJons
Lead,
Data/Privacy
Sub-‐CommiLee
Chair)
• Kat
Houghton
(Tech
Lead,
Research
Sub-‐CommiLee
Chair)
• Stewart
Townsend/Carlos
Somohano
(Big
Data
Sub
CommiLee
and
Global
CoordinaJon
Chairs)
• Alexis
Adair
(Wiki
Master/BaseCamp
and
Internal
DocumentaJon
CoordinaJon
Structure
• JCH
leads
overall
Project,
Vision.
Coordinates
with
Oversight
CommiLee
and
Sub-‐CommiLee
Chairs
• SubCommiLee
Chairs
responsible
for
seong
meeJngs,
coordinaJng
tasks,
and
maintaining
calendar/objecJves
• Global
OperaJons:
• Sean
to
help
JCH
coordinate
SubCommiLee
meeJngs,
sponsorship,
Hackathons
• Kat
to
coordinate
all
technical
aspects
of
Project
and
drive
Research
operaJons
for
surveys
• Kat
to
work
with
Sean,
Carlos
and
Stewart,
re:
coordinaJon
of
survey
data
for
hackathons
• Global
CoordinaJon:
• Stewart/Carlos
to
coordinate
with
JCH
on
process/approvals
for
new
Happathon/Hackathons
(TBD)
• Sponsorship
or
other
Monies:
• See
Budget
secJon
H(app)thon
Project
Bible
24
25. Sub-‐CommiTees
• Research.
Kat
Houghton,
Chair.
• Members
-‐
Jon
Hall,
Margie
Morris,
Mary
Czerwinski,
Laura
Musikanski,
Neal
Lathia,
Kalev
Leetaru,
Adam
Laughlin,
Stewart
Townsend,
Carlos
Somohano,
JP
Rangaswami,
Susannah
Fox,
Alexis
Adair
• Big
Data
(QuanJfied
Self/Internet
of
Things)
Stewart
Townsend,
Carlos
Somohano,
Chairs.
• Members
–
Sean
Bohan,
Ernesto
Ramirez,
Kalev
Leetaru,
Adam
Laughlin,
Neal
Lathia,
KonstanJn
Augemberg
• Data/Privacy.
Sean
Bohan,
Chair.
• Members
–
ScoL
L.
David,
John
Clippinger
• Marke2ng.
John
C.
Havens,
Chair.
• Members
–
David
Richeson,
Amber
Melhouse,
JaNae
Duane,
Stan
Stalnaker,
Tim
Leberecht,
Eiji
Han
Shimizu,
William
Hoffman,
Kim
WhiLemore.
• Financial
Oversight.
Chair,
TBD.
• 3/20/2014
Conference.
Chair,
TBD.
H(app)thon
Project
Bible
25
27. Cycle
One
• 12/28/2012
–
PROJECT
LAUNCH.
Press
release,
Mashable
arJcle,
temporary
site
launched.
• 1/21/2013
–
MHIS
COPY
COMPLETED.
Final
quesJons/answers
ready
for
ilumivu
app.
• 1/22/2013
–
3/20
Eventbrite
URL’s
completed,
invitaJons
begin
to
get
sent.
• 1/21/2013
–
PARTICIPANT
OPT-‐IN
LANGUAGE
DRAFTED.
Opt-‐in
language
for
approvals.
• 2/22/2013
–
mHIS
DRAFT
COMPLETED.
WriLen
copy
approved
by
research/Big
Data
Teams.
• 3/4//2013
–
mHIS
COMMITTEE
TESTING.
Up
to
two-‐week
trial
to
work
out
bugs.
• 3/20/2013
–
HAPPATHON
EVENTS
TAKE
PLACE.
NYC,
London,
Tokyo.
• 3/20/2013
-‐
mHIS
Survey
released
at
3/20
Events
• 3/20/2013
–
Partners
to
post
survey
app/link
release
link
to
build
parJcipaJon
H(app)thon
Project
Bible
27
28. Cycle
Two
• TBD
H(app)thon
Project
Bible
28
29.
Budget
H(app)thon
Project
Bible
30
30. $350,000
(USD)*
• $10,000
–
upfront
fees
for
website/designer,
LLC
formaJon,
press
release
• $40,000
–
total
fees
for
London/NYC
happathons
on
3/20
(food,
venue,
insurance)
• $100,000
–
total
fees
for
hackathons
in
Cycles
one
and
two
(at
least
one
hack/cycle)
• $50,000
–
tech
fees
(staff,
development)
for
creaJon
of
H(app)athon
App
(released
2014)
• $100,000
–
total
fees
for
large-‐scale
conference
on
3/20/2014
• Food,
venue,
insurance,
promoJon,
on-‐site
staffing,
potenJal
fees/travel
for
speakers,
more
TBD
• $50,000
–
staffing
fees
(JCH,
community
manager,
others
TBD)
*All
fees
are
rounded
up
to
represent
our
‘dream
budget’
and
provide
buffer
for
unforseen
expenses
H(app)thon
Project
Bible
31
31.
Financial
Oversight
• Happathon,
LLC
–
Covers
basic
org
needs
–
legal,
sponsors
can
write
checks,
etc.
• CommiLee
needs
a
CFO
type
for
budget
so
JCH/Members
have
oversight.
• Specifics
TBD
and
voted
on,
but
monies
collected
for
Happathon
project
in
general:
• Pay
previously
agreed
upon
budgetary
costs/fees
• Where
overages
occur,
monies
put
into
main
Happathon
budget
for
future
• ExcepJon
is
when
approved
CommiLee
Franchisee
secures
sponsorship
• Overages
in
this
case
–
50%
go
to
main
Happathon
budget,
50%
to
Franchisee
• For
monies
collected
over
total
budget
of
$350,000:
• 50%
goes
to
Happathon
budget
for
2015
Conference,
25%
towards
a
Happathon
fund
(prizes
at
future
events),
25%
for
CommiLee
Party/Offsite
Event
H(app)thon
Project
Bible
32
33. PR/Marke2ng/Crisis
• The
MarkeJng
CommiLee
will
create
a
MarkeJng
Plan
for
the
Project
TBD.
• PR
Wise,
we
will
be
seeing
in-‐kind
PR
help
to
help
secure
media
placements
and
guide
our
overall
messaging.
• Crisis
–
In
the
case
of
any
messaging
or
other
Crisis,
John
C.
Havens
should
be
contacted
immediately
as
primary
spokesperson
for
the
Project.
H(app)thon
Project
Bible
34
34.
Thank
You.
H(app)thon
Project
Bible
35
35.
This
CommiTee
is
telling
the
world
how
to
be
H(app)y.
Thank
you.
H(app)thon
Project
Bible
34