2. General Management
Handling EVERY aspect of
marketing, PR, sales &
product development for a
new dog treat company.
Concept to launch in 7
months.
3. A New Channel
Created a strategic plan for
Bag Balm to launch into the
Pet Channel. Included pricing,
product mix, forecasting,
marketing, PR and rep network
development.
4. A New Message
Developed a completely new,
unique and emotional ad
campaign for HERO dog toys.
Helped the brand stand out in
a very crowded category and
gain the attention of national
distributors.
5. Re-Positioning
Created a new trade campaign
to re-position the SPOT brand
of dog toys as a leading
category innovator.
7. Explosive Sales
Achieved the first end cap in company
history at Petsmart and double digital
category growth by developing a
compelling consumer promotion.
8. Massive Media
Received over $100,000 in media
coverage the week of 4th of July
by developing the “Scaredy Pet
Challenge” Media Campaign.
9. Re-Positioning
Gained sales by repositioning mood
enhancing light to ‘bring the sunshine
in’ for pets. Assisted in off-shore
sourcing.
10. New Product Launch
Achieved major trade press pickup.
Signed #2 rep group in US to cover
Petsmart, Petco &PSP. Sold product
into Petco.
