This document provides details about the proposed Brookline Market Hall project in Pittsburgh, Pennsylvania. The project aims to address issues of food insecurity, poor nutrition, and obesity through a multi-level market space that brings together local farmers, consumers, and educational opportunities centered around healthy and sustainable food. The market hall design includes space for a farmers market, green plaza, food gallery, classrooms, and rooftop garden. The goals are to make healthy food more accessible and affordable while also educating the community.
20. Denver
Obese Adults, 2010
Boston
Philadelphia
Cleveland
Kanas City
Richmond
Benchmark Avg
Cincinnati
U.S. Average
Charlotte
Baltimore
Indianapolis
Pittsburgh
Minneapolis
St.Louis
Detriot
0% 10% 20% 30% 40% 50%
http://www.pittsburghtoday.org/view_ObeseAdults2.html
21. 84%
84%
83%
80%
78%
76%
75%
73%
71%
63%
55%
54%
52%
People eating too
much fast food
Survey said... Society said...
Factors contriuting
to obesity in America
“We eat far too much junk food”
“Americans just don’t get enough exercise.”
“We just don’t know when to stop.”
“You can get food anywhere and at any time.”
“Fried is just better!”
“We love our sweets”
“Americans have no self-control.”
“Fast food is just too convenient and cheap.”
“If we could just make healthy food taste good.”
“People just crave carbs.”
“We have no idea how much we snack during the day.”
“Healthy food is really expensive.”
“I have no idea how nutrition really works.”
Lack of exercise and physical
activites
People eating too
large of portions
People eating too
many calories per day
People eating too
much fat
People eating too
much sugar
People eating too
many carborhydrates
People eating too
frequently during the day
The high cost of
eating healtlily
Lack of education
on nutrition
People eating too
many pocessed foods
Individuals’lack of
self-control
Fast food
restaurants
Factors contributing
to obesity in America
22. 84%
84%
83%
80%
78%
76%
75%
73%
71%
63%
55%
54%
52%
People eating too
much fast food
Survey said... Society said...
Factors contriuting
to obesity in America
“We eat far too much junk food”
“Americans just don’t get enough exercise.”
“We just don’t know when to stop.”
“You can get food anywhere and at any time.”
“Fried is just better!”
“We love our sweets”
“Americans have no self-control.”
“Fast food is just too convenient and cheap.”
“If we could just make healthy food taste good.”
“People just crave carbs.”
“We have no idea how much we snack during the day.”
“Healthy food is really expensive.”
“I have no idea how nutrition really works.”
Lack of exercise and physical
activites
People eating too
large of portions
People eating too
many calories per day
People eating too
much fat
People eating too
much sugar
People eating too
many carborhydrates
People eating too
frequently during the day
The high cost of
eating healtlily
Lack of education
on nutrition
People eating too
many pocessed foods
Individuals’lack of
self-control
Fast food
restaurants
Factors contributing
to obesity in America
23. Factors contriuting
to obesity in America
“We just don’t know when to stop.” “If we could just make healthy
food taste good.”
“Healthy food is really expensive.”
“I have no idea how
nutrition really works.”
Factors contributing
to obesity in America
28. Our vision: Grow Pittsburgh envisions the day when growing and eating healthy, local food is commonplace.
Our mission: to demonstrate, teach and promote responsible urban food production.
Edible Schoolyard
Braddock Farms
Greenhouse
City Growers
Produce Distribution
29. Pittsburgh Department of City Planning
Urban Agriculture Zoning
URBAN AGRICULTURE REGULATIONS IN THE
ZONING CODE
Urban Agriculture is a use classification in the City of
Pittsburgh Zoning Code that allows a range of small to
large scale agricultural uses, from a chicken coop located
in a backyard to a commercial farm.
Urban Agriculture can either be a primary or accessory
use. Within these categories, there are specific use types
based on the activities occurring.
PRIMARY USES
A primary use is the main activity occurring on a parcel of
land. For example, a structure being used as a cafe would
be classified as a restaurant. If the property were sold and
became a clothing shop, the primary use would change
to retail sales and services.
The primary use categories in the Zoning Code related to
agriculture are:
•
•
•
•
OVERVIEW OF APPROVAL PROCESSES
All applicants must complete and submit a walk-through
application form and must provide a scaled survey or
plot-plan illustrating the proposed new agricultural uses.
The walk-through application can be obtained at the
Zoning Counter or by visiting the City Planning website
and clicking on“Forms”on the right side of the page. The
Zoning Counter is located downtown at 200 Ross Street,
3rd Floor, Pittsburgh, PA 15219 and the hours of operation
are 8 AM to 3 PM, Monday through Friday, except city
holidays.
Agriculture (General) is the category most
resembling traditional agriculture and allows full-
scale commercial growing of crops and raising of
livestock. This use is only allowed in certain zoning
districts and requires a minimum lot size of three
acres.
Agriculture (Limited) with Beekeeping allows
Urban Agriculture (Accessory Use) With No
Animals allows for the commercial growing of
crops where there is a separate primary use. One
example of this is growing food on the same lot as
a restaurant.
Urban Agriculture (Accessory Use) With
Animals allows for the housing of chickens and/or
honeybees where there is a separate primary use.
The lot-size and barrier requirements for beehives
are the same as those for the Agricultural Use
(Limited) With Beekeeping listed above. This use also
permits the housing of three chickens where there
is a minimum lot size of 2,000 square feet, and
permits an additional chicken for each additional
1,000 square feet.
83. WALKWAYTO BERKSHIRE AVE
ROOFTOP PUBLIC PARK
RESTROOMS
DEMONSTRATION AND LEARNING
GREEN PLAZA
MARKET HALL
RESTAURANT GALLERY (FOOD)
RESTAURANT STANDS
RESTAURANT GALLERY SEATING
OUTDOOR SEATING FOR DINING
ATRIUMTO FLOOR BELOW
ROOFTOP PUBLIC GARDEN
CIRCUATION CORE CAP
CLASSROOMS
STAIRSTO SECOND LEVEL
Exploded Program Axon
85. Project’s Measure of Success
Combating Food Insecurity
Tackling Poor Nutrition Habits Families Saving Money Creating a Sense of Place
Helping the Enviroment