John Gerzema
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Personal Information
Entreprise/Lieu de travail
New York, NY United States
Profession
Chief Insight Officer
Secteur d’activité
Advertising / Marketing / PR
Site Web
johngerzema.com
À propos
John Gerzema is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. John is the author of the bestselling "Brand Bubble" and the upcoming "Spend Shift"
Mots-clés
recession athena doctrine gerzema marketing branding y&r athena ted johngerzema strategy brand brand_bubble apple google valuation_gap morality sxsw leadership happiness tedxdc tedxwomen john gerzema feminine traits doctrine bav bav consulting consumer to customer mindless to mindful post recession spend shift tedxkc customer greatunwind economist bubble john financials banking m&a barney smith stanley morgan
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Présentations

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52.01.Brand Bubble

il y a 15 ans • 2220 Vues

Calamity: Marketing Your Way Out of This Recession

il y a 15 ans • 3879 Vues

TEDxKC-The Great Unwind

il y a 14 ans • 6295 Vues

Spend Shift inc500

il y a 13 ans • 1624 Vues

The Athena Doctrine

il y a 11 ans • 11231 Vues

John Gerzema TEDxWomen Talk

il y a 11 ans • 696 Vues

Shareable ad preso

il y a 11 ans • 1464 Vues

Documents

(1)

Psfk conference[4]

il y a 14 ans • 798 Vues
Personal Information
Entreprise/Lieu de travail
New York, NY United States
Profession
Chief Insight Officer
Secteur d’activité
Advertising / Marketing / PR
Site Web
johngerzema.com
À propos
John Gerzema is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. John is the author of the bestselling "Brand Bubble" and the upcoming "Spend Shift"
Mots-clés
recession athena doctrine gerzema marketing branding y&r athena ted johngerzema strategy brand brand_bubble apple google valuation_gap morality sxsw leadership happiness tedxdc tedxwomen john gerzema feminine traits doctrine bav bav consulting consumer to customer mindless to mindful post recession spend shift tedxkc customer greatunwind economist bubble john financials banking m&a barney smith stanley morgan
Tout plus