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Email "Magnets" to Grow a Quality Email List [HDCB EPISODE #128]

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Email "Magnets" to Grow a Quality Email List
[EPISODE #128] FB Live: http://facebook.com/JohnHaydon.Marketing/videos/1861936357151032/

Agenda:
1. The ugly banner at the bottom of the live stream
2. Why the value equation is key
3. How to “sell” your email newsletter
4. How to “sell” events and webinars
5. Leverage your problem-solving super powers

Publié dans : Marketing
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Email "Magnets" to Grow a Quality Email List [HDCB EPISODE #128]

  1. 1. 3 EMAIL MAGNETS TO GROW A QUALITY LIST
  2. 2. johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST All value is perceived
  3. 3. johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST • Has value to the supporter • Is relevant to the supporter • Gives a reason to act now What is a compelling offer?
  4. 4. johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST Hear insider stories from your community, get action alerts, useful news, other value. 1) Sell your newsletter everytown.org Offer) Join something bigger than you
  5. 5. johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST 1) Sell your newsletter joinonelove.org Offer) Join something bigger than you Hear insider stories from your community, get action alerts, useful news, other value.
  6. 6. johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST Invite potential supporters to attend a free event. A) Save your seat B) VIP access C) Other incentives 2) Sell your events and webinars Offer) Register early
  7. 7. johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST Download a PDF copy of this valuable information. Extras included! 3) Leverage your expertise Offer) Content upgrade
  8. 8. johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST Example titles: 10 Quick Recipes for New Breast Cancer Patients How to Housebreak Your Dog in One Week Is Your Family Ready to Adopt a Pet? The Starter Guide to Nonprofit Video Storytelling The Child Advocacy Tool Kit 3) Leverage your expertise Offer) Content upgrade
  9. 9. QUESTIONS?

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