1.
3 EMAIL
MAGNETS TO
GROW A
QUALITY
LIST

2.
johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST
All value is perceived

3.
johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST
• Has value to the supporter
• Is relevant to the supporter
• Gives a reason to act now
What is a compelling offer?

4.
johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST
Hear insider stories from your
community, get action alerts,
useful news, other value.
1) Sell your newsletter
everytown.org
Offer) Join something bigger than you

5.
johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST
1) Sell your newsletter
joinonelove.org
Offer) Join something bigger than you
Hear insider stories from your
community, get action alerts,
useful news, other value.

6.
johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST
Invite potential supporters to
attend a free event.
A) Save your seat
B) VIP access
C) Other incentives
2) Sell your events and webinars
Offer) Register early

7.
johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST
Download a PDF copy of this valuable
information. Extras included!
3) Leverage your expertise
Offer) Content upgrade

8.
johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST
Example titles:
10 Quick Recipes for New Breast Cancer Patients
How to Housebreak Your Dog in One Week
Is Your Family Ready to Adopt a Pet?
The Starter Guide to Nonprofit Video Storytelling
The Child Advocacy Tool Kit
3) Leverage your expertise
Offer) Content upgrade

9.
QUESTIONS?