Reports The 2015 Report explained design’s rise in value to tech as due to mobile devices and the
mass-consumerization of computing. We moved from “tech-led” to “experience-led” digital
products as services on smartphones took over and gave access to everyone.
The 2016 Report showed peak growth in interest by venture capital ﬁrms in design, and
highlight signiﬁcant growth in the acquisition of design agencies by consulting ﬁrms like
McKinsey & Co and Accenture. Google emerged as a new leader in design.
The 2017 Report frames computational design as a key driver of accelerated growth, with
inclusive cultures @work as vital for tech businesses hoping to lead in design.