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6@johnmaeda DESIGN: “CLASSICAL DESIGN” BUSINESS: Design in Tech Report 2017

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6@johnmaeda
DESIGN: “CLASSICAL DESIGN” BUSINESS: “DESIGN THINKING” TECHNOLOGY:“COMPUTATIONAL DESIGN”
There’s a right way to make
what is perfect, crafted,
and complete
The last report reviewed
the difference between
Classical and Computational
Design. This was somewhat
controversial, but we review
it here again.
Review:
There are Three Types
of Design
Designing for billions of
individual people and in realtime,
is at scale and TBD
Because execution has
outpaced innovation, and
experience matters
Driver/ the Industrial Revolution,
and prior to that at least a few
millennia of ferment.
Driver/ the impact of Moore’s
Law, mobile computing, and the
latest tech paradigms.
Driver/ the need to innovate in
relation to individual customer
needs requires empathy.
Section 1: Computational Design

Publié dans : Design
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