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7@johnmaeda @sunilmaholtra Both the 2015 Design in Tech Report 2017

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7@johnmaeda @sunilmaholtra
Both the 2015 and 2016 Design in Tech Report pointed to the emergence of “design thinking” as
entering the conscious of big business — heralded by the covers of both Harvard Business Review and
Bloomberg Businessweek featuring design. “Design Thinking” is different from “Classical Design” in
both how it is practiced and the final outcome: the latter results in an artifact to hold in one’s hands,
whereas the former results in consensus between multiple stakeholders.
Overlapping example of these two
kinds of design: A design consultancy
like IDEO, Frog, or a B-school program
like Yale SOM, or a classic consultancy
like McKinsey, Accenture, BCG.
CLASSICAL DESIGN DESIGN THINKING
Emphasis On Practice Strategy
Raw Materials Paper, Wood, Metal, and Anything Physical
Post-Its, Whiteboards, and Team Members’
Time
Goal Orientation Ship a Perfect Product/Object Foster Constructive Divergence
Impact is Evaluated By Acceptance, Adoption, and Awards
A Specific Product or Feature That
Resulted
Involves Primarily Classical Designers Business Thinkers/Doers
Skills With Tools Are Generally
Grounded In
Hands and Laws of Physics Mind and Organizational Sciences
Review:
Classical Design vs
Design Thinking
Section 1: Computational Design

Publié dans : Design
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