3/10/2018 2018 Design In Tech Report
You're not getting any younger. You're getting B(older).
Restricting its estimate to those aged 60 and up, market research
firm Euromonitor predicts that by 2020, worldwide older-adult
spending will reach $15 trillion—and that's still well before global
aging will fully hit its stride. By 2030, the Boston Consulting
Group estimates that the 55-plus population will have been
responsible for 50 percent of the US consumer spending growth
since 2008, 67 percent of that of Japan, and 86 percent for that of
Germany. It's no exaggeration to say that the world's most
advanced economies will soon revolve around the needs, wants,
and whims of grandparents.
Source: The Longetivity Economy 2018 Design In Tech Report | Technology × Business × Design 27 / 90
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