When I developed the laws of simplicity, I made these images shortly after. I'm now trying to remember what I was thinking back then .. -JM

1. L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A

2. R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
actual
T I M E
perceivedAesthetic Design
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A

3. R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
actual
T I M E
perceived
Culture Fitting/Forming
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A

4. R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
perceived
T I M E
perceived
Aesthetic Design
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A

5. R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
actual
T I M E
perceivedLogical Design
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A

6. R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
actual
T I M E
perceived
Problem Solving/Presenting
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A

7. R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
actual
T I M E
actual
Logical Design
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A

8. R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
perceived
T I M E
actual
Logical DesignAesthetic Design
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A

9. R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
perceived + actual
EffectivenessPleasurability
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A

10. R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
perceived + actual
EffectivenessPleasurability
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A

11. R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
perceived + actual
EffectivenessPleasurability
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A

12. R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
perceived + actual
T R U S T
immediate & ongoing
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A