Personal Brand

1. PERSONAL BRAND EXPLORATION
John Murphy
Project & Portfolio I: Week 1
October 1, 2022

2. IDENTITY
Picture of You
Goes Here
My name is John Murphy. I am from Florence, Alabama,
and I am 25 years old. I am a musician. I play guitar,
bass, drums, keyboard, banjo, and mandolin and
produce electronic music. I aspire to one day own a
music festival. Having a career where I am allowed to
create an environment for people to experience one-of-
a-kind live music events is a significant goal of mine. I
believe that if I set my mind to a task and work hard
enough, I can accomplish it, and I use this outlook in
every aspect of my life. I temper my actions with
wisdom and make the best out of every situation.

3. PROFESSION
Potential Job Titles:
• Production Manager
• Tour Manager
• Entertainment Specialist
BRAND ARCHETYPE – I approach
work with an energetic, creative, and
humorous attitude ready to
accomplish the task at hand. I make
certain to point out the positive
aspects of situations to weigh
against the negative and keep
projects on track.
Business Professional for The Music Industry
Picture Relevant
to Your Industry
Goes Here

4. Artist and talent managers in the music industry.
TARGET AUDIENCE
Chase Todaro
Outreach Plan:
• I will familiarize myself with the company’s services and
position duties in preparation for making contact.
• I will reach out using email or LinkedIn.
• I will respectfully reach out in one week and follow up
when I receive a response.
PROFILE
PICTURE
Artist Manager/Production
Manager
Samantha King
Outreach Plan:
• I will connect with this person on LinkedIn in
preparation for making contact.
• I will email Samantha about her job and possible
internship positions.
• I will follow up after one week professionally and
optimistically.
PROFILE
PICTURE Tour Manager at Goose
Tynan Conroy Outreach Plan:
• I will make a note of all artists represented by Tynan.
• I will email Tynan directly to make contact.
• I will follow up upon a response from Tynan.
PROFILE
PICTURE Artist and Musician
Management at Mindwarp
Management

5. GOALS
Short Term: 2024
• I want to increase my brand recognition in the electronic music
industry.
‣ I will accomplish this by having a website/blog up and
running and updated bi-weekly with branded content by
February 1, 2024.
Mid Term: 2029-2034
• I want to be working on a tour with one of several of my favorite
artists.
‣ I will achieve this by holding myself accountable for
keeping my brand’s appearance positive. I will do this by
connecting with at least 35% of the managers who work
for these artists on LinkedIn by January 2, 2027.
Long Term: 2037-2042
• I hope to have grown my brand to an industry-known and
trusted brand, managing at least 10 artists who inspire me as
much as possible.
‣ I will accomplish this by promoting my brand throughout
my career until I own a music festival by May 1, 2041.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Office Suite Software
SOFT
HARD
Novice / Adept / Expert
Ableton Live 11 Suite Novice / Adept / Expert
Critical Thinking/Problem Solving Novice / Adept / Expert
Time Management Novice / Adept / Expert
Graphics or Photo Imaging Software
SOFT
HARD
Novice / Adept / Expert
Video Creation and Editing Software Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Active Listening Novice / Adept / Expert

7. I use my passion for live music to create a unique
concert experience for the artists and attendees
through lights, sound, and art installments.
PROMISE

8. CREDENTIALS
Work Experience:
• I am an intern under Jered Ardry, owner
of Sacred Hive and Sound Haven Music
Festival.
• I have three years of experience working
at concerts and festivals at several levels.
Education:
• High School Diploma, Florence High
School
• Music Business, B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• I am currently employed as a Kitchen
Manager at River Bottom Grille.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Daniela C.R.
Industry Experience:
• Working under entertainment
business executive Camille Barbone.
Education:
• High School Diploma
• Music Production, B.S. , Full Sail University
Leadership Experience:
• President and Vice President of the National Society of
Collegiate Scholars.
• Valedictorian of her Full Sail University graduating class.
Skills and Proficiencies:
• Communication- 3 endorsements
• Event Management- 1 endorsements
• Customer Service- 2 endorsements
John Murphy
Overall Online Presence:
• Daniela has 441 connections, A customized banner
image, a professional headshot, and a very detailed
LinkedIn profile. She is active on social media and has a
personalized LinkedIn URL.
• Grade: Superior, 100 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Intern at Sacred Hive and Sound
Haven Music Festival.
Education:
• High School Diploma
• Music Business, B.S. , Full Sail University (Exp. 2024)
Leadership Experience:
• Kitchen Manager at River Bottom Grille.
• Shift lead for prior job.
Skills and Proficiencies:
• Management- 0 endorsements
• Communication- 0 endorsements
• Project Management- 0 endorsements
Overall Online Presence:
• I currently have 9 connections, no banner image, a self-
taken headshot, and a lightly detailed profile. I am
active on other social media and my LinkedIn URL is not
customized.
• Grade: Poor, 25 out of 100

10. COMPETITION
Samantha King
Noteworthy Experience:
• Production Coordinator for Skrillex.
• Tour Manager for Goose.
John Murphy
HEADSHOT HEADSHOT
Industry Experience:
• Six years of complex project
management experience in
entertainment.
Education:
• Music Industry, B.S. , University of Southern California
Skills and Proficiencies:
• Marketing- 6 endorsements
• Brand Development- 5 endorsements
• Event Management- 2 endorsements
Overall Online Presence:
• Samantha has 500+ connections, a customized banner
image, a professional headshot?, and a detailed
LinkedIn profile. She is active on other social media, but
her LinkedIn URL is not customized.
• Grade: Superior, 95 out of 100
Industry Experience:
• Intern at Sacred Hive and Sound
Haven Music Festival
Education:
• High School Diploma
• Music Business, B.S. , Full Sail University (Exp. 2024)
Leadership Experience:
• Kitchen Manager at River Bottom Grille.
• Shift lead for prior job.
Skills and Proficiencies:
• Management- 0 endorsements
• Communication- 0 endorsements
• Project Management- 0 endorsements
Overall Online Presence:
• I currently have 9 connections, no banner image, a self-
taken headshot, and a lightly detailed profile. I am
active on other social media and my LinkedIn URL is not
customized.
• Grade: Poor, 25 out of 100

11. BRAND POSITION
For artists and talent managers organizing a tour,
I provide detailed and precise tour management
services because, as an artist myself, I know
exactly how important it is to ensure everything
runs smoothly, staying true to the artist’s vision
while creating the best infrastructure for
attendees.
“PSYPRESS PRODUCTIONS”

12. NETWORKING & MARKETING
Industry Events & Organizations
• Artist Rights Alliance
• New to Nashville Music Industry Networking
‣ 10-20-2022 | Nashville, TN
• Make Music Your Business
‣ 10-06-2022 | Online
Digital Marketing
• Primary Content: I will create regular blog posts following
concerts and events I work or attend to summarize how the
event went.
• Primary Tools: I will use Facebook, LinkedIn, Twitter, and
wix.com. I plan to update Facebook, LinkedIn, and Twitter at
least bi-weekly and make blog posts after concerts and
events.
• Website: I will use my digital brand portfolio moving forward
as a tool to present to possible future employers as an
example of my work.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor currently in the career position I
wish to be in. I believe I will benefit the most from
hands-on, real-life experience more than sitting in an
office daily. I intend to have this partnership established
by January 1, 2023.
Formal Education
• Music Business, B.S. , Full Sail University (Exp. 2024)
• SEO Foundations, LinkedIn Learning (2022)
• TAIT: Creating World Class Experiences LinkedIn Learning (2022)
Technical Skills
• Learn database user interface and query software, LinkedIn
Learning, December 2022
• Take an online class to add marketing to LinkedIn Skills,
LinkedIn Learning, March 2023.
• Learn how to create and maintain a webpage, Project and
Portfolio I: Personal Branding, November 2022.
Soft Skills
• Take Negotiation Skills course on LinkedIn Learning,
January 2023
• Take the 10 essentials to Influence and Persuasion
course on LinkedIn Learning, March 2023.
• Take the Speaking Confidently and Effectively course on
LinkedIn learning, April 2023.

14. John Murphy
Do you know how most concert and festival maps do not make sense?
Well, I use imaging software to accurately view the event grounds and
visit the locations to take measurements to ensure all installments fit
and the flow of foot traffic will not cause injury or struggle. I recently
mapped an entire festival with only stepping foot on the grounds once
before the event, and there were zero incidents of injury or struggle.

15. REFERENCES
Berta, A. (n.d.) Goose Playing Live Concert [Photograph].
https://www.chauvetprofessional.com/news/chauvet-professional-color-strike-m-adds-to-andrew-goedde-tony-caporale-collaboration-on-goose-tour/
Chase Todaro. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved October 1, 2023 from
https://www.linkedin.com/in/chasetodaro/
Daniela C.R. (n.d.). About [LinkedIn page.] LinkedIn. Retrieved October 1, 2023 from https://www.linkedin.com/in/danielacalicchia
Daniela C.R. (n.d.). Education [LinkedIn page.] LinkedIn. Retrieved October 1, 2023 from https://www.linkedin.com/in/danielacalicchia
Daniela C.R. (n.d.). Home [LinkedIn page.] LinkedIn. Retrieved October 1, 2023 from https://www.linkedin.com/in/danielacalicchia/
Daniela C.R. (n.d.). Skills [LinkedIn page.] LinkedIn. Retrieved October 1, 2023 from https://www.linkedin.com/in/danielacalicchia
National Center for O*NET Development. 13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. O*NET OnLine. Retrieved October 2, 2023,
from https://www.onetonline.org/link/summary/13-1011.00
Samantha King. (n.d.). About [LinkedIn page]. LinkedIn.
Retrieved October 1, 2023 from https://www.linkedin.com/in/samantha-king-8b5145b1/
Samantha King. (n.d.). Education [LinkedIn page]. LinkedIn.
Retrieved October 1, 2023 from https://www.linkedin.com/in/samantha-king-8b5145b1/
Samantha King. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved October 1, 2023 from https://www.linkedin.com/in/samantha-king-8b5145b1/
Samantha King. (n.d.). Skills [LinkedIn page]. LinkedIn.
Retrieved October 1, 2023 from https://www.linkedin.com/in/samantha-king-8b5145b1/
Tynan Conroy. (n.d.). About [LinkedIn page]. LinkedIn. Retrieved October 1, 2023 from https://www.linkedin.com/in/tynanconroy/
Tynan Conroy. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved October 1, 2023 from https://www.linkedin.com/in/tynanconroy/