Slides from a presentation given to ISMM Leeds, October 1st, 2015

1. @mr_linkedin

2. Online Offline
Where do B2B buyers commence their search?
@mr_linkedin

3. Without vendor With vendor
How much of your decision is made before you speak to
a vendor?
@mr_linkedin

4. Yes No
Do you use social media as part of your buying process?
@mr_linkedin

5. How much content do you consume before contacting a
vendor?
5
@mr_linkedin

6. @mr_linkedin
No Yes
Do you respond to cold outreach?

7. Social Media
Comparisons
@mr_linkedin

9. things you should
be doing on
5
@mr_linkedin

10. 1
Connect
with relevant and interesting…….
Strangers!
@mr_linkedin

11. Niche your headline
2
@mr_linkedin

12. Publish a post
3
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13. Dive into your stream
4
@mr_linkedin

14. Lessons from a Florist!
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15. @mr_linkedin

16. 326 likes : 4197 comments
@mr_linkedin

17. @mr_linkedin

18. Ask for introductions
5
@mr_linkedin

19. 5

20. Summary
Grow your network
Niche your headline
Publish a post
Engage with your network
Ask for introductions

21. How did I do?
If you thought that was useful
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For more of the same
@mr_linkedin
uk.linkedin.com/in/mrlinkedin