Mz Condensed Overview Aw Team

companyoverview

Our mobile rock star team
We’ve successfully landed some of the brightest minds
in the mobile computing industry to work on the
Mobilezapp team. Our development team primarily
hails from North America - as you would expect.
After all, the iPhone was created by Apple developers
based in Cupertino, California. The BlackBerry was
invented by the Research in Motion team from Toronto,
Canada. Windows Mobile is a result of the efforts of the
Microsoft team from Washington state.

The great majority of our developers are based in the
United States; however, we do leverage global talent.
Tobias Hartmann leads an excellent team of developers
in Europe through his Nuremberg, Germany office.
Dave Micalizzi leads our large Boston based team.

We believe the best way to achieve success for our
customers is to leverage the brightest minds in the
world through a collaborative global effort.

13 | www.mobilezapp.com

companyoverview

Award winning mobile app graphic design
Mobilezapp will deliver a mobile application that is
not only functional, but looks great too. We believe our
creative team is a secret weapon in our arsenal. We give
extensive attention to the needs, wants and limitations
of the mobile user at each stage of the design process.

We design the user interface such that the visual
precedence relates clearly to the task importance.
When user directly manipulate onscreen objects
instead of using separate controls to manipulate them,
they are more engaged with the task and the app and
readily understand the result of their actions.

We understand that the look and feel of the graphics
should be an extension of your existing brand. We
work with your marketing department to ensure that
the mobile app visually integrates harmoniously within
your brand.


companyoverview

InHouse - vs. OffShore
We’ve successfully assembled one of the most creative
teams of graphic designers with specific focus on the
Android, BlackBerry, iPhone, iPad and Windows Mobile
devices. The same is true for our team responsible for
writing the code.

While we prefer to do all of the work in-house, in some
cases, it is best to rely upon the development talent
outside of the Mobilezapp walls. For example, some of
the software code needed for secure mobile banking
transactions is quite specialized, thus we leveraged
the expertise of a team of five working on Wall Street,
New York City. When developing a hospital app for the
iPad, iPhone and Android we very strictly follow HIPPA
requirements - thus found three developers from
Cleveland who work for one of the largest hospitals
- the Cleveland Clinic - to assist. When working with
a global pharmaceutical firm we needed to ensure
we would strictly following Safe Balance regulations
for the internet - and recruited the talent of a pharma
attorney out of New Jersey and so on.

Mobilezapp guarantees we will build a mobile app
for your organization that meets your needs. We are
experts at identifying all of the necessary elements and
combining our own internal resources with specialists
needed throughout the world. We never “offshore” to
save money. We will work with London, Paris, Athens,
Nuremberg and Malta for knowledge and expertise
regarding specific complicated functions.


companyoverview

Your mobile app value proposition
We understand you are investing in mobile
applications to empower your customers, vendors, or
employees with additional ways to benefit from your
goods, products, services and solutions. No doubt,
we are committed to ensuring the apps we build for
you are drop-dead gorgeous and highly functional.
We believe our most important task is to ensure your
mobile apps deliver a strong return-on-investment
(ROI). We analyze your value proposition and look at
different ways to monetize your mobile applications.

Should you charge for your app? If so, should you
charge a one-time fee or a monthly or annual
subscription? Do your competitors have a mobile
app? If so, are they receiving monies and if yes - what
are they charging? How are you going to promote
your mobile app? What investment in marketing and
promotional dollars are required to make your mobile
app profitable? While it is “cool” these days to have
a mobile app - our definition of cool is bottom line
profitability.

We work with your team to ensure the mobile app we
build provides a strong ROI.


companyoverview

Faster, cheaper and better
Our approach toward building an app for your
organization is quite unique. It allows us the ability to
build a cross-platform app faster, cheaper and better.
Most mobile app developers will ask for a technical
specification document at the beginning of the
process. We will work with you to understand your
goals and objectives within the tech spec document.
In fact, we will provide a tech spec document to you
based upon numerous stakeholder interviews.

Prior to writing the first line of code, we will provide
you with a wireframe of the functionality. Once we’ve
created a wireframe, we will skin it to provide you with
storyboards that are easy to understand by anyone.
We provide you with a mock-up prototype of your
mobile app and work with your team to make changes.
This process saves significant time during the coding
process, as well as monies.

Because we have developed hundreds of apps, we’ve
amassed a large library of code that can be used
toward your mobile apps. This approach is quite
unique, for most developers wish to reinvent the
wheel, and charge throughout the entire process. Our
goal is to provide you with a highly functional app - in
half the time and at a fraction of the cost of traditional
mobile app developers.


mobile platforms

iPhone apps - Just name it
If you are thinking about a team to develop an iPhone
app - look no further - just name it and Mobilezapp
will deliver it. We’ve developed hundreds of apps for
the iPhone.

Unique to Mobilezapp is our B2B and B2E focus.
Our apps are not the kind to be featured in People
Magazine, yet many of the largest hospitals, insurance
companies, government agencies and Fortune 1000
use them every day. Many of our developers are
ex-Apple staff members who helped design many of
the features of the device. We have relationships with
individuals in the Apple store who can assist in getting
your app approved faster.

To say we are experts is an understatement. The same
is true about experience. Because we have created
such a large number of apps, we have a large library
of code we can use to assist the development of your
app. This saves time and money. Unique to Mobilezapp
is our approach to the development process. Prior to
writing the first line of code, we create a wireframe
mockup and a working prototype you can see online.


mobile platforms

iPad apps - Just name it
If you are thinking about a team to develop an iPad app -
look no further - just name it and Mobilezapp will deliver it.

The iPad is an incredible platform for a wide variety
of applications. The large screen of the iPad is also an
excellent tool for anyone who needs the portability of
a mobile device and capabilities provided by a larger
screen. We have the experience and expertise to deliver
a drop-dead gorgeous iPad app that is as beautiful as it is
functional.


mobile platforms

BlackBerry apps - Just name it
If you are thinking about developing a BlackBerry app
- look no further - just name it - and Mobilezapp will
deliver it.

BlackBerry applications get a large and growing market
of both business and personal users. The BlackBerry
smartphone has a 55% market share in North America
and millions of customers all over the world.

With the introduction of the BlackBerry App World™
storefront, BlackBerry smartphone users can now easily
search for and download apps that let them do even
more with their smartphones.

The addictiveness of BlackBerry smartphone
applications comes from their ability to provide instant
information to users and integrate with core BlackBerry
applications like email and the address book. Create
compelling applications that push data to users such
as the latest sports scores, weather updates, price
changes for sales people and much more.

Just name your need and Mobilezapp will strive to
deliver outstanding quality of your new BlackBerry app.


mobile platforms

Android apps - Just name it
If you are thinking about developing an Android app
- look no further - just name it - and Mobilezapp will
deliver it.

Within the first week of Google announcing its plan
to introduce a smartphone, Mobilezapp developers
were signing non-disclosure agreements to gain
access to the feature set and specifications of the new
technology. When the Android was first introduced,
our team was poised to release the first of many
Android apps. We understand the technology, we
know the graphical user interface and how to build an
Android app faster and cheaper than anyone else.


mobile platforms

Windows Mobile apps - Just name it
If you are thinking about developing a Windows
Mobile app look further - just name it - and Mobilezapp
will deliver it.

Mobilezapp has great experience working with the
Microsoft Windows Mobile devices. We’ve successfully
developed a number of mobile apps on the Microsoft
platform. Our team has long-standing relationships
with the Microsoft teams and works with them to
ensure the apps we develop are taking advantage of all
of the features of their technology.


proof-of-concept
the blueprint of your app

proof-of-concept - the blueprint of your app

Proof-of-Concept definition
The Mobilezapp Proof-of-Concept program was created to provide
organizations with the ability to “test the waters” prior to rolling out a
full-fledged mobile application program. Over the past five years the
Mobilezapp team has determined a PoC program is the most efficient
and cost-effective way to create and launch a mobile application.
Without creating a Proof-of-Concept app your organization runs the
risks of creating a mobile app that is lacking in features or functionality
to be competitive, beginning down the mobile app “road” without a
clear understanding of the investment requirement and developing an
app that doesn’t meet the needs of the users.

Our program is an organized and efficient way for you to meet all of
your requirements as well as develop the mobile app within the budget
you have allocated. Our Proof-of-Concept program can turn your
mobile application dream into a reality - one step at a time.

www.mobilezapp.com | 6


Utility-style apps
Utility-style apps enable users to quickly access a specific type
of information or perform a narrowly defined task. Such apps are
characterized by minimal setup, simple flow and layout and standard
user interface. This app style is predominantly used for “bite-sized”
pieces of information. Some examples for utility apps are weather
updates, stock and market updates, traffic updates, sports score
updates. Typically, a user interacts with utility-style app for a short
amount of time. And the time required to develop a utility-style app is
much less than for other style apps.



Productivity-style apps
Productivity-style apps are more full featured when compared with
Utility apps and lets a user conduct variety of tasks and operations
- everything from social networking to mobile banking. Such apps
are highly diverse but can mostly be identified by few common
characteristics - hierarchical structure and accelerators and shortcuts.

Most all productivity apps have a structure composed of lists and detail
views with defined navigation styles. Productivity apps require some
sort of text entry by a user - search, forms or composing messages etc.
On a mobile device, these tasks are challenging due to smaller form
factor, small keyboard - so the productivity app designs often include
shortcuts and accelerators.

Some examples of productivity apps are Social media apps like Skype,
Facebook, GPS, mapping, tracking apps, content and search apps,
transaction apps like FedEx, Quicken. The time a user spends interacting
with productivity apps is variable and is based on the task and context.



Immersive-style apps
Immersive-style apps are for specialized tasks like mobile gaming,
viewing media and are mostly characterized by customized user
experience and it’s focus on content. For example, a video player app or
a gaming app can take over the entire screen of the device, including
the top mobile information indicator bar. This is done to maximize the
viewing area for the user, so user can solely focus on the content. Some
other examples of immersive style apps include sound capture and
creation, image creation. Users typically interact with immersive apps
like gaming, when they have some downtime and their interaction with
the app could last from few minutes to several hours.

We have the ability to develop an immersive-style application to fully
satisfy your internal stakeholders. We welcome the opportunity to
meet with you to discuss the unique needs of your organization and
customize the Proof-of-Concept package cost for the immersive-style
app design.



Getting started questionnaire
The first step toward empowering Mobilezapp with the ability to deliver
your organization a world-class mobile application is our “Getting
Started Questionnaire”. It takes less than thirty minutes to complete and
arms our team with critical information we need to get started.

The “Getting Started Questionnaire” provides us with the overall idea of
your app as well as the primary and secondary goals. It gives your team
a vehicle to describe in details the features, advantages and benefits
you wish to include in your mobile application. This document arms
Mobilezapp with a plethora of information needed to create a dazzling
and highly functional mobile app.

Additionally, our brief questionnaire tells us about your target market
Competitive UX analysis and strategy toward the release and support of your upcoming
technology. It informs us regarding the specific vertical markets you
help assess where the wish to target and the industries that can best benefit from the release
of your app.
competition has succeeded
in this regard and where
they fall short.



Technical questionnaire
Once you have completed Mobilezapp “Getting Started Questionnaire”,
we will need someone within your organization to provide us with
a completed Mobilezapp “Technical Questionnaire”. It is important
we have a solid understanding regarding the internal and external
technical resources you have at your disposal. Additionally, we need to
understand the technical knowledge of your team.

Do you have mobile application developers on your team who can
work hand-in-hand with our team, or do you wish for Mobilezapp to
tackle the tasks solo? Do you have an existing backend database or
server which will be part of the overall mobile app/system flow and
architecture? If so, what format is your database stored in? Do you need
for a web service to be created, or do you already have one in place. Are
there any API’s we can leverage for your success? What are your security
requirements? Do you need to have your data encrypted - if so - would
you prefer we use an SHA-1, Blowfish, MD5 or CRC32 algorithm? Should
we be working with any third-party vendors? If so - what are their
names and contacts?

A completed Mobilezapp “Technical Questionnaire” puts our team on
track to be able to successfully deliver a breath taking mobile app for
your organization.



Stakeholder interviews & meetings
Once we have received both questionnaires, we are ready to speak with
your stakeholders. It is important we have the opportunity to speak
with the various leads of your business units who will benefit from the
release of your mobile application.

We generally speak with members of the executive management team,
sales personnel, marketing contacts, customer service leads and senior
level members within your IT/IS department. Our in-depth interviews
and meetings provide the Mobilezapp team with a solid understanding
of each of the various goals within each respective department within
your organization.

Our stakeholder interviews generally take roughly a week to complete.
Our team is willing to conduct interviews after working hours and on
weekends to ensure we can rapidly execute your team’s mobile strategy.



Research and competitive analysis
Based on the collected information, we identify the core use cases,
functions and primary scenarios for your app. We carefully analyze how
a mobile user will perceive, learn and use the app.

Understanding user needs are critical, but it is equally important
to understand how the users’ needs are currently being met in the
marketplace. An in-depth competitive user experience (UX) analysis
provides holistic view of the competitive landscape, which we refer
to throughout the app design process. There are multiple benefits of
conducting competitive UX analysis.

For example, it provides us a view on best practices - aspects of design
that work well - can encompass almost any aspect of user experience,
including flows, screen layout, controls, terminology. Understanding
what the competitors are doing wrong also leads to insights about
what we should avoid while designing your app. Although best
practices for flows and user interface elements are important, but it is
equally important to understand if the overall app meet the user needs.
Competitive UX analysis help us assess where the competition has
succeeded in this regard and where they fall short.

While doing UX competitive analysis, besides focusing on the strengths
and weaknesses in usability terms - Mobilezapp team also focus on the
intangible and subtle qualities that makes an app more distinctive and
attractive - qualities that inspire and get users excited about the app.

As part of our Proof-of-Concept program we do a cursory competitive
analysis. It is important we have at least a basic understanding of the
other apps that are on the market and might compete with your app.
We leverage collected information in designing beautiful yet highly
functional app for you.



App concept and architecture development
After being armed with research findings - user needs, scenarios,
competitive analysis; we start with the process of application concept
and architecture development. Starting with the hand drawn sketches
for the app concept, we explore and capture all ideas. The early sketches
give an opportunity to think through some of the design choices before
they are implemented. Even during the early concept development,
we give careful consideration to all senses that are at the designer’s
disposal - sight, sound, touch. All mobile devices today let users interact
fully through sight, sound and touch.

We employ various methods during early app concept development -
concept diagrams, concept posters, concept screens and storyboards.
Many apps are part of a larger system that provides similar content
The early sketches give or part of the content or services through the web or desktop. When
designing an app for one of these services, we carefully consider the
an opportunity to think entire system and the relationships between its various components.
through some of the design
choices before they are
implemented.



Methodologies
Concept diagrams provide a holistic view of such systems and can
include connections between the components, paths users will take
between components, the flow of the application etc. We use concept
screen sketches in early phase to explore alternative directions without
getting into design details. For example, concept screens helps in
illustrating one aspect of the user experience, while explaining the
other elements in written annotations or verbally. We also use concept
screens to explore alternative interaction models for a particular
concept.

When appropriate we use storyboards - series of illustrations or images
displayed in sequence. The main goal for the design is to be very “user-
centric” and we storyboards where each illustration in the sequence
represents an action the user must take to reach the scenario goal.
Storyboards are also particularly effective in uncovering potential user
experience issues.

As we walk through the sequence, we test out the app concept as a
user will experience it and this helps in streamlining the entire user
experience. As far as possible, we design the app flows in such way
that the user is kept within the context of the app and try to limit the
possibility of user leaving the app which requires additional time and
effort for user to reorient themselves.

The app flowchart and sketches serve as the blueprint for developing
the app prototype.



App concept prototype
We develop working prototypes for the app concept to solve design
problems, evaluate designs and communicate design ideas. This up-
front prototyping also expedites the development process, saving
valuable time and money. It is far cheaper to fix the problem while in
prototyping stage then it is to fix the bug after the code is written.

We develop interactive prototypes to evaluate design ideas - concepts,
flows and interactions and to fine tune any user interaction and flow
issues. We also use these prototypes to communicate app concepts
with our customers and other stakeholders.

We also use these prototypes to conduct extensive usability testing.
Running such usability tests prior to coding the app can save valuable
We develop interactive time and money. We employ Rapid Iterative Testing and Evaluation
method - or RITE method for all in-house testing. We observe multiple
prototypes to evaluate users one by one as they use the app prototype and complete the
tasks and scenarios. As a problem is discovered we make changes,
design ideas - concepts, fixes and verify the effectiveness of these changes immediately. We
flows and interactions go through this iteration of test and fixing multiple times using the
prototypes to ensure that the app concept is robust with no user
and to fine tune any user interaction and flow issues.

interaction and flow issues.



User interface and visual design
Mobilezapp develop the app user interface in such a way it adheres
with the platform human interface guidelines. We understand that a
great user interface follows human interface design principles that are
based on the way people - users - think and work. A beautiful, intuitive,
compelling user interface enhances an application’s functionality and
inspires a positive emotional attachment in users. We use best practices
when designing the app UI - be welcoming, know thy user, let the
content shine, make selections fast and error-free, provide appropriate
feedback and minimize the pain.

We pay great attention and spend good amount of time on the
application visual design. Visual design is an integral part of the overall
app user experience. As users browse the app store and consider what
Once users download the to purchase, the app’s visual design will factor into their decision. The
users naturally gravitate towards better looking screenshots. Once users
app, the visual design download the app, the visual design benefits move beyond the first
benefits move beyond the impression.

first impression. Effective visual design - coupled with strong user interface design -
improves the app’s ease of use. Visual design can add delight to the
user experience. Certain visual design elements may not be required for
the app to work, but their absence would make certain apps much less
desirable.

We strive to make your app stand out among the others.


codemodules

No need to reinvent the wheel
Building a mobile app is much like building a custom
home. There is no limit to the amount of money you
can spend on either. There are hundreds of different
primary options and tens of thousands of secondary.
We focus on determining the core elements you need
with your mobile app, the secondary features you wish,
and then work toward building your “multi-million
dollar” home at a fraction of the cost you would
normally spend.

Building a mobile app is also similar to building an
automobile from scratch. While some developers will
tout their expertise in building an internal combustion
engine - we will find one that is already built. The same
holds true for a transmission - it would cost a fortune to
build one from scratch and very little to purchase one
that is already built.

We’ve already built hundreds of mobile apps thus
have a large library of code. Much of this can be used
for your app. We focus on delivering a superb mobile
app at far less cost than you could receive from others
because of our primary belief that it is not necessary to
“reinvent the wheel.”


codemodules

Our library of code
Mobilezapp can leverage our existing code libraries to
built an app much faster and cheaper.

Below is a listing of our code library:

21 CFR Part 11 Location Based Services
3rd Party API Integration Loyalty Programs
Audio Messaging Maps
Augmented Reality Music Library
Brand Builder MySpace Integration
Calculator/Cost Estimator Online Reservations
Coupon Delivery PCI Compliance
CRM Connectivity Photo Gallery
Customizer QR Code/Bar Code
Facebook/Twitter Radio
Form Builder Ratings
Four Square Registration
GPS Capabilities Surveys/Polls
HIPAA Compliance Text Messaging
LinkedIn Ticket Purchasing
List Builder Web Browser

For elements of code we will have to write from
scratch, we have two options. If you would allow
Mobilezapp to add your custom written code to our
library for reuse, the cost is roughly half the investment
required should the code only be used for your
project. You can provide us with an exemption list of
competitors, to ensure anything we provide for you
would not wind up in the wrong hands.


industries

Industry experience and expertise
The Mobilezapp team has tremendous experience and
expertise in a wide variety of industries. We’ve developed
mobile apps for hundreds of different organizations ranging
from Airlines to Zoos. With each of our development
efforts we have learned a great deal about each respective
industry, rules and regulations, proprietary their revenue
models, their customers and channel partners.

With each of our development efforts we have learned
a great deal about the industry segments, their revenue
models, their customer profiles and the concerns they have
around security of proprietary and personal information.

Our industry experience includes:

Agriculture & Mining
Business Services
Computers & Electronics
Consumer Services
Education
Energy & Utilities
Financial Services
Government
Healthcare, Pharmaceuticals and Biotech
Manufacturing
Media & Entertainment
Real Estate & Construction
Retail
Software & Internet
Telecommunications
Transportation & Storage
Travel, Recreation and Leisure
Wholesale & Distribution


application samples

GEICO
Pay your GEICO auto insurance bill and access your
current insurance ID cards from your phone. Accident
Helper lets you take advantage of our Accident Helper
which helps put you in contact with emergency
services, gives you a place to organize photos and
much more. Roadside Service – Locator features allow
you to find nearby tow services and gas stations...
anywhere, anytime. Use your phone’s GPS or enter a
location manually, it’s up to you!

Taxi/Rental Car – need a taxi to get home from the
repair shop or maybe even after a night of fun? Want to
rent a car? Our locator will help find what you need in
moments.


application samples

State Farm
The Pocket Agent™ is an extension of the exceptional
customer service offered in State Farm Agents offices,
and shows State Farm is committed to being there for
our customers in more ways than ever before. Hitting
the store with four key features, this app will help
customers recover from the unexpected even more
quickly. With the Pocket Agent™, customers with an auto
policy registered on statefarm.com can:

• Begin the claims submission process.
• Locate Select Service repair facilities.
• Contact their State Farm agent


application samples

Lufthansa
The Lufthansa Launcher makes planning your trip
even more convenient. As a registered Lufthansa
customer you need only save your access data once
onto your iPhone or IPod touch and you can call up
Lufthansa’s mobile services with just one click. You will
go straight to your summary and can easily check in
for forthcoming flights whilst on the move. Book great
value flights on your mobile device without first having
to complete the login data. Direct access to your Miles
& More account summary whenever and wherever you
want. With the Launcher you also have access to other
Lufthansa mobile services.

Mobilezapp has libraries that can connect to back-
end reservation systems. We are experts at designing
a graphical user interface that is sleek, elegant and
highly functional. Our code can be interchanged from
an aircraft, to a concert hall or restaurant - the concept
is basically the same. Our technology allows users to
pay for tickets on airplanes, Broadway shows, concert
performances or restaurants.


application samples

Mercedes Benz
The Mercedes Benz iPhone app allows drivers to
customize their in-vehicle experiences to fit their daily
needs. It begins with an introduction of a whole new
generation of innovative and personalized services
that fit into a drivers mobile lifestyle, keeping them
connected to people, places and services that are
important to them and offering them enhanced safety,
security and navigation options. The flexibility of the
architecture allows Mercedes Benz to continually add
new features and innovations to keep Mercedes Benz
on the forefront of the in-vehicle services.


application samples

Kitchen and bath channel
Building or remodeling your kitchen or bath is a
complex endeavor, something many of us are not
prepared to do without a professional at the helm.
This free app connects homeowners with all types
of professionals associated with your new kitchen or
bathroom. With a database of over 15,000 designers,
builders, remodelers, woodworkers, retailers and more
coupled with a variety of searching options, you can
find the right professional for your project and in many
cases view examples of their work.

Features Include:

• One touch dialing
• One touch email
• One touch website visits
• One touch “Add to Contacts”
• One touch map locator without leaving the app
• Geo location
• Project photos and videos

Search By:

• Location
• Certified professionals and professional designation
• Room preference
• Accreditation
• Product category for purchasing
• City
• State
• Professional’s name
• Business name


application samples

Superpages
Finding the right person for the job can be a job itself.
Especially when you’re on the go. With Superpages
Mobile, you can find local businesses quickly. Search by
keywords or popular categories such as “automotive”
and “repair.” Choose a business backed by the award-
winning SuperGuarantee and you’ll get the job done
right, or we’ll make it right.

Add a review and photo. Let others know what you
thought by creating a business review on the spot.
Simply rate your experience “thumbs up” or “thumbs
down.”

Get directions. Never get lost again. With Superpages
Mobile, you can get step-by-step, interactive driving
directions with an option to add multiple stops along
the way.

Find movie and theater listings. Superpages Mobile
makes it easy to find your favorite movies playing at a
theater near you. Browse films by name for show times,
reviews and trailers.


application samples

Talent search on iPad
Task: Develop application that allows users to search and
track talents using their mobile phones. Since there is a
lot of content in the application we made it really easy
for user to add talents, songs and videos to favorites
and get back to them whenever he/she wishes. High
performance audio and video streaming lets you find and
follow talented artists. Audio and video streaming allows
checking out and uploading new songs and movies from
user’s device as well as uploading user’s own music and
videos for audition. To make our search work in a smooth
and easy manner, accessing a huge amount of data, we
built a program using a robust designed algorithm that
includes features like:

• Entire application search
• Audio streaming
• Video streaming
• Audio and video audition
• Favorites
• E-mail notifications

We built an app that is very easy to use, works fast with
millions of records and users.


application samples

Car and Driver magazine
Car and Driver Mobile for Android is updated daily
with new content and photos, and includes many
features from the regular site and some exclusive
content. Car and Driver Mobile for Android is your
instant connection to daily car news, photo galleries,
reviews, and the rest of your favorite caranddriver.
com features. It features top stories, search, auto
shows, and buying guide.


application samples

Entrepreneur magazine
Entrepeneur Magazine is one of the top magazines
in the United States where individuals interested in
starting their own business can learn from others who
have done so previously. There are many tips about
starting a business including banking information,
venture capital information, ways to incorporate, and
many others.


application samples

Dairy Queen
The Dairy Queen app empowers iPhone users with
iPhone users with the ability to locate any of 4,600
Dairy Queen locations throughout the United States
based upon their GPS coordinates. “DQ Craze” involves
quickly filling orders for “customers” clamoring for
Blizzards and Dailly Bars and other Dairy Queen
specialties. To get points, you have to arrange
matching rows of different Dairy Queen menu items
that correlate to what the customer wants.



Branding
Mobilezapp is a full service mobile application development agency.
We provide an army of developers to write the code needed to create
a superior mobile app on the iPhone, iPad, Android, BlackBerry or
Windows Phone platform.

We also can assist your organization with branding services. These
include designing a logo, business stationery, website design and other
collateral materials necessary to launch any new business.

We can leverage our extensive knowledge in the branding to create
absolutely new effective brand for your company or product that will be
distinctive, relevant, memorable, extensible and deep.

We also can design and develop new brand for your new service,
There are multiple ways to product, solution that should be part of your big mother-brand.
express the brand - through
interaction, visual design,
sound, voice, a distinct color
palette and more.



Advertising
For mobile apps that have large audience or that are meant to be
used frequently, Mobilezapp can help with designing embedded
advertisements for your app.

You can use the embedded ads to advertise your company’s products
within your app, to advertise your partners or sell the space to a third
party and earn money from the ads within your app.

Mobilezapp can assist in designing an embedded advertisement
solution. There are three main mobile advertizing formats - In-line
Display, Interstitials, Post-Roll.

In-line ads are shown alongside app content - at the top, bottom, or
even within the lists. The most common place is along the bottom, since
it is the least disruptive yet still figures prominently into the app design.

Interstitial ads are typically shown during natural transition points,
such as when content is loading.

Post-roll ads are typically full-screen like interstitials but they are
displayed after users complete a specific task.

As we design advertising formats to incorporate in the apps, we
carefully analyze multiple factors like using website links, incorporating
music, videos and maps.

Incorporating ads is part of Mobilezapp overall design strategy
and this early engagement, prior to writing the code, enables us to
think strategically about the placement of ads so a user can have an
integrated ad experience.



e-Letter campaigns
Through Mobilezapp’s sister company, DayBreak Direct, we offer turnkey
e-Letter programs to help promote your mobile applications. DayBreak
has over 13 million key decision makers within corporate, educational
and governmental accounts throughout the world. Our designers can
create PDF files and PowerPoint presentations that can be delivered
automatically with each email. Our engineers can ensure that each email
is delivered to contacts that have opted in to receive these offers. Our
marketing coordinators will work closely with your internal marketing
team and advertising agencies to ensure we cohesively and effectively
get the word out about your new technology solution.

We provide turnkey email solutions:

• Creative services
• Micro-site creation
• eMail delivery
• Lead qualification

Mobilezapp is the only firm that not only can work with you in order to
create the idea, write the code but also to proactively disseminate your
message to the world.



Direct mail marketing
Our Key Decision Maker database presents great opportunities to take
advantage of direct mail. We provide the correct street addresses plus zip
code + 4 for all - thus saving your organization money with your delivery.
We have over ten million of decision makers working for corporate,
education and government accounts throughout the globe.

We can work with your direct mail house to deliver mail by:

• Industry
• Organization name
• Key words
• Job title

We have one of the most comprehensive and organized contact list
databases available today. If you are trying to deliver a direct mail piece
to key decision makers throughout the world - Mobilezapp’s database is
the best-in-class.


contactus

Let’s get this party started
Give me a telephone call, send me an email, text me,
hit me up on Facebook, tweet me, connect with me on
LinkedIn, send me a smoke signal - but let’s hook up.

Andrew Watts
Vice President of Business Development

Spring, TX

andrew.watts@mobilezapp.com
713.816.5278


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