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Vol. 5 | June 2010             www.onr.navy.mil/innovate
                                CONTENTS
Director of                     Fishing for Great Ideas? To Be a Truly Innovative
                                Organization You Need More Than a Net! ............2
INNOVATION                      Social Technologies: Connecting Government and
                                Citizens for Open Innovation ................................5
Innovation Beyond Imagination   Gaming for Innovation: An Open Source Approach
                                to Generating Insight ...........................................8

Volume 5 | June 2010            Open Innovation: A General Utilitarian View and
                                Specific Lessons Learned ..................................10
                                The Innovation Imperative .................................13
                                Office of Naval Research Marks 50th Anniversary
                                of Laser Technology ...........................................14
                                NWDC: Navy’s Concept Generation and Concept
                                Development (CGCD) Program ...........................15
                                Innovating to Protect Our Future........................17
                                Upcoming Events ...............................................18
                                Director’s Corner ...............................................19
                                Social Media Presence ......................................19




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                                                                                   Vol. 5 | June 2010




FISHING FOR GREAT IDEAS? TO BE A TRULY INNOVATIVE
ORGANIZATION YOU NEED MORE THAN A NET!
        Neal Thornberry, Ph.D. – Innovation Chair, Graduate School of Business, NPS
        Nicholas Dew Ph.D. – Associate Professor, Graduate School of Business, NPS
        Deborah Gibbons, Ph.D. – Associate Professor, Graduate School of Business, NPS


The Navy, like most other large organizations       often stacked against them. While there is still
today is increasing the drumbeat for innovation.    no prescriptive code for innovation like there is
Innovation is not only a top priority for the       for Lean Six Sigma, certain trends and enablers
current Chief of Naval Operations, a recent         are starting to emerge as common across some
IBM survey places it as a top priority for the      of the winners.
majority of fortune 500 CEOs. The reasons are
                                                    1. A tool not a destination: One of the
both obvious and compelling. Companies in
                                                       biggest mistakes that organizations make in
the private sector are facing escalating costs,
                                                       pursuing innovation is that they see and talk
unpredictable economic environments, and
                                                       about innovation as a destination, not a tool
technology that is increasing at the speed
                                                       for accomplishing something. We often ask
of light. Just when a company thinks it has
                                                       our clients what they want more innovation
invented the best mouse trap someone comes
                                                       to do for them. What is the desired effect?
around the corner with a better one. Our
                                                       It’s amazing to us how many CEO’s and top
military is also facing a turbulent geopolitical
                                                       level leaders struggle with the answer to
landscape, huge pressures on cost reduction,
                                                       this question. Do you want better products
and an enemy that is exceedingly clever and
                                                       and services, or creative cost cutting ideas,
often uses very low-tech weaponry.
                                                       or an organization that is much more nimble
All of us who have tried to introduce and then         and agile, thus being able to react to a
implement something different understand                competitive threat or a hostile act? Failing
that innovation is an easy word to say but             to specify the tool’s use often leads to
a hard thing to do. In fact, many large and            vague and undifferentiated understanding
established organizations are often innovation         of the concept and a lot of uncoordinated
killers despite their best intentions. Suffocating      initiatives. Innovation winners are clear
bureaucracy, risk aversion, control systems out        about the tool’s purpose and, thus, know
of control, the “not invented here” syndrome,          how to structure things around the tool to
slavish cost cutting, and idea censorship are a        make its use both effective and efficient.
few of the causative factors for the failure of        Intel, for example, is in the chip business
many innovative initiatives.                           and while they innovate in the chip space,
                                                       the real use of the tool is to work with
But some large organizations – including
                                                       partners and electronics manufacturers to
military ones – have succeeded in inducing
                                                       create products that use more of their chips.
greater innovation despite the odds that are




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2. A clearly articulated strategy: If you              experimentation – they tend to be more
   understand what you are using the tool for          creative and better able to innovate.
   then you have already begun to develop an
   articulated innovation strategy. Successful         Serendipity involves the discovery of
   innovators have spent more than a few               something valuable when you aren’t
   hours trying to articulate exactly what             looking for it, and it tends to occur around
   they want from innovation and then                  coffee pots and other places where people
   create structures, processes, values, and           run into each other and chat. These brief
   incentives so that the innovation strategy          discussions can spark creative ideas either
   actually gets implemented. The United               by triggering new solutions to problems
   States Coast Guard (CG), for example, has           or by triggering new ways of seeing a
   an innovation strategy and an “Innovation           process or a problem. Organizations that
   Council” staffed with Commander and                  empower people to share and build on
   Captain level personnel who have shown              each other’s unconventional ideas provide
   an entrepreneurial orientation. Then                an environment where creative serendipity
   they tell the commanders of these folks             can be funneled into actionable plans.
   that Innovation Council members are             4. Entrepreneurship: Innovation’s lesser
   required to spend 60-70% of their time             known sibling: Entrepreneurship often
   pursuing entrepreneurial opportunities             involves innovation but innovation does not
   within the CG. Higher ups in the chain             always involve entrepreneurship. Simply
   of command step in personally if the               defined, entrepreneurship is the mindset
   entrepreneur’s direct superior tells               and skillset that transforms an innovative
   them to “get back to work and forget               idea into an opportunity to create value. In
   about all this innovation nonsense.”               the private sector, value is easily understood
                                                      as “economic” value. In government, it is
    The Navy has just stood up its own
                                                      often defined as social value (e.g., less gang
    innovation council called the Innovation
                                                      violence) and in the military, such value
    Council of Captains (ICOC) for the explicit
                                                      can be defined in a number of ways, such
    purpose of aiding new concept generation
                                                      as superior communications, faster time
    and development for battlefield superiority.
                                                      to a field hospital for wounded soldiers, or
    Without a strategy, an organization is very       Mine Resistant Ambush Protected vehicles
    much on the road that Alice in Wonderland         to the theater faster (due to an innovation
    took when she reached a fork in the road          in the acquisition process) that decrease
    and encountered the Cheshire cat. When            injuries and fatalities and allow more
    she asked the cat for directions as to which      effective operations to be conducted.
    path to take he asked where she was
    headed. She responded that she did not             The winners in innovation seem to
    know as she was lost. “Then either road will       understand that great ideas are not
    do,” he replied. That is sage advice for any       the same as great opportunities. Real
    organization trying to be more innovative.         opportunities are rare and “like bees to
    If you don’t know your destination                 honey, they draw people and money.”
    then any path is as good as another.               Successful entrepreneurs are often
                                                       successful because they have the desire
3. Allowing serendipity and fostering                  and discipline to find out if their innovative
   creativity: People who do the same thing            idea is also an opportunity. They will often
   and talk with the same people about the             reshape and transform their initial idea
   same topics day after day tend to become            until its starts to look, smell, and feel like
   stale in their thinking. In contrast, people        an opportunity. Idea generation is the
   who interact within a broader and more              fun part but determining whether an
   diverse community, who feel safe sharing            idea is actually an opportunity is where
   new ideas, and whose organizational                 the fun stops and the hard work begins.
   culture encourages brainstorming and                IBM, IDG, and other innovation winners



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    know that innovation must be enabled by          way beyond their own capabilities.
    entrepreneurial processes or ideas remain
                                                     Today, P&G’s motto is “proudly
    just that – ideas. IBM for example has a very
                                                     not invented here.”
    well developed sifting and vetting process
    for taking the thousands of ideas that they      The idea of “proudly not invented here” is at
    generate in their worldwide innovation jam       the heart of the Open Innovation movement
    and narrowing them down to a few that            which has not only paid off handsomely for
    represent high potential opportunities.          companies in the private sector but also
                                                     for governmental organizations as well.
    One approach, as experienced
                                                     Both NASA and the CIA have used open
    entrepreneurs well know, is to keep the cost
                                                     innovation to help debug and enhance
    of developing new ideas into opportunities
                                                     some of their internally developed software
    very affordable. One example is IDG which
                                                     which they give away free as long as the
    funds a lot of their internal entrepreneurs
                                                     users help them with both debugging
    with small amounts of seed capital to see
                                                     and enhancement. But as we said at the
    if an idea has opportunity characteristics.
                                                     beginning of this article, it takes more
    They follow the motto “pay a little, learn a
                                                     than a wide net to be truly innovative. 
    lot.” IDG books gave John Kilcullen, one of
    their new young entrepreneurially oriented
    managers, $1.5 million in seed capital to see
    if his crazy idea about Books for Dummies
    had any traction. Most at IDG were against
    the idea, but that very small amount of seed
    money turned into a billion dollar franchise.
5. Not invented here: Proctor and Gamble
   (P&G) is arguably one of America’s most
   innovative companies. From Iams pet foods
   to the Swiffer mop, they keep coming up
   with great new products. But in the 1980’s
   they started to lose their innovative edge.
   Sales were flat and no new $100 million
   products were coming out of their research
   and development (R&D) folks. They did
   as you would expect and went through a
   heavy press on cost cutting and while this
   helped their profit margins, it did nothing
   for their inventiveness. They then did
   something that we often recommend to our
   clients and that is, a postmortem of their
   innovative winners and losers. For P&G
   this lead to a dramatic realization that they
   were so focused on making little changes in
   their current brands that they had become
   increasingly internally focused, thus missing
   external trends and opportunities that
   they could leverage for greater growth.
                                                    Ready to step up your
    When P&G finally woke up, they realized
                                                    fishing game?
    that relying on themselves and their
    own internal R&D staff had cut them off
    from a world of ideas and partners who
    could help accelerate their innovation



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Vol. 5 | June 2010                                                      www.onr.navy.mil/innovate




SOCIAL TECHNOLOGIES: CONNECTING GOVERNMENT
AND CITIZENS FOR OPEN INNOVATION
        John Ohab, Ph.D. – New Technology Strategist, OMNITEC Solutions Inc., in support of
        Defense Media Activity


The Library of Congress            Providing enormous datasets       a critical role in engaging the
recently added to its collection   for the public is only one part   new and diverse audiences
a digital archive of every tweet   of President Obama’s nuanced      needed to translate raw
posted on Twitter since the        plan to establish a more          government data into
service launched in March          transparent, participatory, and   meaningful applications.
2006. That’s a lot of data,        collaborative government.         Already, blogs, wikis, social
and with tens of millions of       Data.gov, one of the flagship      networks, and other social
new tweets every day, the          websites of the Open              technologies function as
collection isn’t getting any       Government Initiative, has        enablers for OI across the
smaller. Skeptics may question     already provided the public       government. This paper
the value of having the            with access to over 250,000       explores the important role
government catalog billions        government datasets. To           of social technologies in three
of inane comments about last       maximize the value of this        key areas: crowdsourcing,
night’s Desperate Housewives       data, the government will         intra-government
or the latest Justin Beiber        rely on web and mobile            collaboration, and citizen
song; but researchers may          developers to create a wide       science.
view this as an opportunity        variety of applications,
to examine the socio-political     mashups, and analytical           Crowdsourcing
contexts of the 21st century’s     tools. In the past year,
trendiest technology. For          Data.gov has returned             The federal government
now, the debate about              applications ranging from         has traditionally sparked
how the information will           visualizations of national        innovation from external
be used is trumped by              obesity trends to flight           audiences through grants and
what this move represents:         scheduling tools to the           contracts. However, emerging
another acknowledgment             distribution of hazardous         social technologies are now
by the federal government          waste facilities. The             enabling governments to
that information is more           government will need              distribute problems to a
valuable when it is available      to continue to inspire            diverse array of solvers in
and accessible, free to be         citizen participation and         the public, driving innovation
reworked, repackaged,              build incentives for more         from unexpected sources.
mashed up, analyzed, and           widespread use of this data.      The General Services
processed through the Open                                           Administration (GSA) deployed
                                   Social technologies will play     a government-wide public
Innovation (OI) mill.



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dialog tool, IdeaScale, to        examples of how the federal      Department of Homeland
provide citizens with a forum     government is embracing the      Security initiative. VirtualUSA
to share, discuss, and vote       notion that the best ideas       integrates existing frameworks
on ideas for agency Open          don’t always come from           and technologies, rather than
Government Plans. The Better      within.                          inventing new ones, so federal,
Buy Project, an experimental                                       state, local, and tribal first-
collaboration effort sponsored     Collaboration                    responders can communicate
by GSA, employs a similar                                          in real-time regardless of
crowdsourcing tool, UserVoice,    Government agencies are          platform or software. Notably,
to generate public dialog for     often criticized for not         VirtualUSA uses open-source
ways to improve the federal       communicating efficiently,         software and is user-driven,
procurement and contracting       but advances in social           accepting contributions from
process. The Better Buy           technologies have enhanced       anyone with information
Project is unique in that the     the speed, scope, and            about water and power lines,
top ideas are imported to a       reliability of information       traffic, weather, and other
public wiki, where visitors can   sharing. Starting with           critical assets.
contribute market research        the launch of Intelink, a
                                  continually evolving suite       Immersive environments
and define requirements.
                                  of collaborative tools for       are also proving to be an
Importantly, social
                                  the intelligence community,      effective mechanism for cross-
technologies like IdeaScale,
                                  several agencies have followed   government collaboration.
UserVoice, and others, provide
                                  suit with their own Wikipedia-   Several federal agencies
real-time feedback that can
                                  like services, including the     are joining forces to launch
be harnessed for rapid idea
                                  DoDTechipedia, the State         the vGov virtual worlds’
generation and organization.
                                  Department’s Diplopedia,         project, which will provide
Prizes and challenges have        and the FBI’s Bureaupedia.       a government-wide secure
also become an increasingly       More recently, the Office          virtual world environment
popular mechanism to              of the Director of National      that can support meetings,
inspire creative ideas from       Intelligence’s A-Space and       training, and networking
the public. The U.S. Army         NASA’s Spacebook have            areas. Government
and the U.S. Department of        provided a Facebook-like         employees, appearing as
Agriculture recently held their   social networking platform for   their favorite avatar, will have
first application development      large-scale collaboration and    access to Voice over Internet
challenges, “Apps for the         information sharing. In the      Protocol, instant messaging,
Army” and “Apps for Healthy       fall, GSA will take things one   video conferencing, and other
Kids,” respectively, which offer   step further with FedSpace, a    collaborative tools.
cash prizes for innovative        secure collaboration service
mobile or web applications.       that is intended to connect      Citizen Science
NASA’s Pathfinder Innovation       all federal government
Contest challenged the                                             Government agencies are
                                  employees under one Web 2.0
public to develop their own                                        increasingly looking to the
                                  umbrella.
casual games that could                                            public to observe, record, and
be used by NASA in future         Emergency management             contribute data to scientific
crowdsourcing projects. The       stakeholders are experiencing    research. Known as “citizen
Environmental Protection          first-hand the benefits            science,” this growing field
Agency holds numerous             of “many-to-many”                enables individuals with or
video contests on YouTube         communication. During            without scientific training
to encourage students and         the Gulf Coast oil spill, for    to take part in research that
others to develop public          example, emergency response      ranges from water chemistry
service announcements for         officials shared geospatial data   testing to wildlife monitoring
environmental stewardship.        and coordinated responses        to distributed computing.
These are just a few              through VirtualUSA, a            Many of these citizen science




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projects combine large-scale            enabled smartphone to make               General George S. Patton once
human observations with                 geo-tagged observations                  said, “If everyone is thinking
emerging social technologies,           and take photos of invasive              alike, someone isn’t thinking.”
providing a mechanism to test           plant species in parks. Once             As technology continues
innovative ways of gathering            invasive plants are identified,           to infuse virtually every
and analyzing scientific data.           relevant information is placed           aspect of society, the federal
                                        on publically accessible                 government will increasingly
The U.S. Geological Survey
                                        map to alert Park Rangers.               rely on these innovative
recently launched its Twitter
                                        NASA, a stalwart in the field             thinkers – from both internal
Earthquake Detector, a
                                        of citizen science, recently             and external audiences –
program investigating
                                        partnered with Microsoft for             to develop solutions that
how social technologies
                                        the “Be a Martian” project,              make the government more
can be used to gather and
                                        which enables web users                  efficient and effective.
provide information about
                                        to assist astrophysicists in             Whether virtual worlds,
earthquakes. The system
                                        developing comprehensive                 social networks, or public
gathers real-time, earthquake-
                                        maps of the Martian                      feedback, social technologies
related tweets from people
                                        landscape. The project                   provide a new conduit to
who have experienced a
                                        represents an innovative                 connect innovators with the
seismic event, and applies
                                        fusion of cloud computing,               information, resources, and
place, time, and keyword
                                        scientific collaboration, and             stakeholders necessary to
filtering to rapidly deliver
                                        crowdsourcing, as well as                translate ideas into meaningful
earthquake products and
                                        principles of social gaming              applications. 
hazard information.
                                        – participants are rewarded
The National Science                    game points for counting
Foundation (NSF)-funded                 craters and assisting in various
project, “What’s Invasive?”             research tasks.
invites anyone with a GPS-



                 Social Technologies: An Online Laboratory for Experimentation




Dr. Ohab collected the logos from several social media websites and embedded them into the periodic
table to illustrate the use of social media technologies as an online laboratory for scientists.




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GAMING FOR INNOVATION: AN OPEN SOURCE
APPROACH TO GENERATING INSIGHT
        Garth Jensen – Director of Innovation, NSWC Carderock Division
        Melody Cook – Innovation Analyst, Analytic Services, Inc. and ONR Office of Innovation
                   k

By now, most people recognize          emergence of online gaming         of scale achieved by Massive
online scenario-based games            as an open source platform for     Multiplayer Online Games,
as a realistic, convenient,            insight generation, i.e., “Gaming  industry has been utilizing the
and affordable way to give              for Innovation.” Today in the      gaming platform for quite some
our service members an                 Navy, activities like innovation   time. From alternative reality
opportunity for training prior         gathering, brainstorming,          and scenario based games
to a real mission. The Army, in        strategic planning, wargaming      like Institute for the Future’s
particular, has demonstrated           and concept generation still       (IFTFs) “World without Oil,”
its faith in the gaming                typically take place around a      to more text based games
environment, and actively uses         table, in a room populated by      like IBM’s “Innovation Jams,”
games like America’s Army,             experts who are drawn from a       there is no question amongst
Full Spectrum Warrior, and             largely static pool. The resultant the companies orchestrating
others to provide an effective          intellectual content is injected   these events that gaming is
training experience. The Army          into a standard Microsoft Office     truly a revitalized approach
has spent millions investing           document, and this becomes         to harvesting the insights
in new gaming technologies,            the final deliverable. While the    from collective intelligence.
with scenarios that                                                                In World without Oil,
replicate real-world                                                               players were asked to
environments,              “One thing a person cannot do, no matter how imagine what their lives
all while being            rigorous his analysis or heroic his imagination,        would be like in a world
packaged in a              is to draw up a list of things that would never         deprived of petroleum.
mobile platform                                                                    This serious game
that allows training       occur to him.”                                          resulted in participants
to happen anywhere                                  – Thomas Schelling             contributing over
and anytime. To see                                                                1,500 personal blog
the DoD-wide acceptance of             traditional methods still provide  entries, videos, voicemails
gaming as a means of training,         value, we wanted to explore        and images; tapping into the
one need only spend a day              ways that would revitalize         collective imagination of over
strolling the aisles at I/ITSEC:       these activities while creating    2,000 active players in a small
a joint industry, academic,            opportunities to expand the        window of time. In a different
and inter-service event, and           participant pool and harness       setting, IBM’s Innovation
billed as “the World’s Largest         the breadth and depth of           Jam brought together more
Modeling, Simulation and               knowledge that is inherent in all  than 150,000 IBMers as well
Training Conference,” which has        of our naval service members       as thought leaders from
held a number of serious games         and civilians. This article is     academia, government, and
showcases and challenges in            intended to give you insight       other corporations to produce
recent years.                          into what has inspired us to       more than 37,000 fresh ideas.
                                       explore this path and where we     The outcome of this extra large
Departing from the training
                                       are headed.                        brainstorming session was an
paradigm, the Office of Naval
                                                                          innovative and open approach
Research, is exploring the             Acknowledging the benefits



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to mining for new business             peoples’ imaginations           we envision turning the
opportunities. IBM leadership          in ways that traditional        training paradigm on its head
incentivized their participant         methods simply can’t.           to accomplish something even
pool with over $100 million                                            more powerful for the Navy and
in follow-on funding for the         • By massively scaling up         Marine Corps. The game based
strongest ideas.                       the size and diversity of       training paradigm assumes that
                                       the participant pool, they      the game sponsor possesses
More recently and closer               enable the emergence            a finite and specific body of
to home, is a game called              of outlying thoughts,           knowledge that the player
“Signtific.” Sponsored by the           which may be statistically      does not possess. The sponsor
Director Defense Research              insignificant but turn out to    transmits this knowledge by
and Engineering (DDR&E), and           be strategically relevant.      means of a scripted, largely
developed by the IFTF, Signtific
                                                                       deterministic game. In this
is a massive multiplayer             • Being played                    model, the trainer is the sole
forecasting game that uses             collectively, they offer         proprietor of intellectual
immersive alternate reality            an unprecedented                capital.
techniques to generate vivid           opportunity to drive more
stories and social predictions.        “knowledge accidents,”          In contrast, we envision using
The Signtific Platform is               those novel intersections       serious games in situations
designed to engage the                 and complex interactions        where the game sponsor is
global scientific community in          of ideas which would not        struggling with a truly difficult
anticipating the most important        occur and which we would        challenge, does not have all
innovations and disruptions            not be able to predict by       the answers, and needs to
in science and technology              using traditional methods.      transcend his usual ways of
– and understanding their                                              knowing. In this situation,
implications for the future of       • Because they exist online,      the intellectual capital is
society at large. It stands at         and can even persist and        now supplied by the broader
the leading edge of several            evolve over time, they          community “out there,” but it
trends that promise to reshape         increase the range of           exists in the form of unrealized
the practice of science in             possible scenarios that         potential. By structuring the
the coming years. Via the              can be explored, resulting      problem in the form of a less
same open-source approach              in a greater tolerance for      deterministic, less scripted
discussed above, DDR&E and             iterations and excursions       game, and opening it up to
IFTF collect, aggregate, and           from the base case.             a large pool of interested
process individual signals about                                       participants, serious gaming
potential scientific innovations,     • Finally, online games offer      provides a forum by which
and turn them into forecasts           the ability to do all of this   the broader community can
and larger scale narrative             remotely, thereby radically     engage with the problem, and
threads.                               reducing the overhead           the mechanism by which this
                                       costs and other “barriers       previously unrealized potential
Games are emerging as an               to entry” traditionally         can now emerge to become
object of serious consideration        associated with conducting      true insight.
for a number of reasons:               a large scale, scenario
                                       based collaborative event.      With this in mind, the range
  • Because they are
                                                                       of potential uses for serious
    scenario based, and
                                   While training has, until now,      gaming, then, becomes limited
    involve some form of
                                   been the most common                only by the user’s imagination,
    perceived competition,
                                   application of serious games,       but some obvious ones include:
    they tend to engage



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www.onr.navy.mil/innovate                                                         Vol. 5 | June 2010



  • Introducing a game            it may offer one of our best        Naval Postgraduate School and
    changing technology to        hopes for arriving at “the next    the Institute for the Future. It
    a community of users;         big thing”.                        seeks to integrate elements
                                                                     from Massive Multiplayer
  • Ironing out the interface     Ultimately, we see on the
                                                                     Online Games, Alternate Reality
    between Concept of            horizon an era of ubiquitous
                                                                     Games, large-n text based
    Operations and technology;    gaming: gaming as learning,
                                                                     collaborative events, geospatial
                                  gaming as planning, gaming as
                                                                     mapping tools, and Web 2.0
  • Inhabiting alternative        an integral part of our everyday
                                                                     collaborative tools, and extend
    futures for strategic         work. In the not too distant
                                                                     them to scenarios of interest
    planning;                     future, the average person,
                                                                     to Navy and Marine Corps.
                                  faced with a hard problem and
                                                                     Ultimately, we recognize that
  • Red teaming;                  the need for insight, will be
                                                                     there are untapped ideas in
                                  able to author a game, put it
  • Technology forecasting;                                          the minds of our service men
                                  out to a large pool of players,
                                                                     and women, regardless of rank,
                                  and generate insights as easily
  • Rapid prototyping;                                               age, skills, and organizational
                                  as he creates a PowerPoint
                                                                     background, and we are
                                  presentation or a YouTube
  • Wicked problems;                                                 determined to use gaming as
                                  video today.
                                                                     a means of accessing this body
  • Regulatory and policy         ONR is exploring this emergent     of knowledge. It is imperative
    development.                  technology by sponsoring a         that we put our heads together
                                  pilot demonstration, known         collectively to think about and
In this context, the use of       simply as the Massively            prepare for the Navy of the
serious games to generate         Multiplayer Online Wargame         future. MMOWGLI is scheduled
insight can be viewed as one      Leveraging the Internet            to go live in the Spring of 2011,
more mechanism for open           (MMOWGLI) (pronounced just         so stay tuned and when that
source innovation. And while      like the character from The        time comes around we hope
serious gaming itself may not     Jungle Book). MMOWGLI is           you’ll join us in gaming for
constitute “the next big thing”   a joint venture between the        innovation. 


OPEN INNOVATION: A GENERAL UTILITARIAN
VIEW AND SPECIFIC LESSONS LEARNED
        Jason Stack, Ph.D. – ONR Program Officer, Ocean Battlespace Sensing

The mission of the Department     goals will be innovations in       misunderstood, and often
of Defense (DoD) is               business processes not in          misrepresented, these
fundamentally different from       technology. These process          three buzzwords embody
that of industry; however,        innovations must contain some      foundational concepts that are
how DoD achieves its mission
    w                             level of “openness” due to the     required for innovating better,
is the same – better, faster,     global nature of business and      faster, and cheaper in today’s
and cheaper. In DoD terms,        the exponential growth rate of     environment. Unfortunately,
this translates to delivering     information. The question then     the majority of published
improved warfighting               becomes “what should this          material in DoD espousing
capabilities with increased       open innovation entail?”           these activities focuses on
transition speed at reduced                                          compliance with DoD mandates
                                  Successful open innovation
total ownership cost. There is                                       rather than providing any
                                  requires three activities: open
a growing consensus within                                           substantive guidance on what
                                  business, open architecture,
industry and academia that the                                       these activities actually entail
                                  and rapid technology
most significant innovations                                          or best business practices for
                                  insertion. While overused,
contributing to these general                                        how they may be effectively



10
Vol. 5 | June 2010                                                       www.onr.navy.mil/innovate



employed. Therefore, the            was a strategic
following discussion illustrates    selection of
these three activities and          membership                                 TECHNOLOGY
                                                                                INSERTION
highlights their critical           emphasizing
components; these activities        those with actual
and their components are            stewardship over
integral to open innovation         the processes.
regardless of problem domain,       In general, a CoI                  OPEN                OPEN
hardware vs. software, or           must effectively                   BUSINESS          ARCHITECTURE
business sector. Finally,           balance the needs
examples of lessons learned are     of the community
provided from the naval mine        against
warfare (MIW) community.            compliance with
While not a large or glamorous      higher-level DoD
warfare area, MIW’s agile,          and industry
well-defined, and cohesive           standards. It
community has afforded it            must constantly
the opportunity to prototype        revisit and ensure
and successfully implement a        membership                        as the contributing factors
wide array of open business,        breadth when prioritizing the     includes size, unit cost, number
open architecture, and rapid        next set of data products to      of potential developers, and
technology insertion initiatives.   be standardized. Web-based        pace of technology evolution
                                    collaboration tools such as       and obsolescence. Translated
The goal of open business is to
                                    Wiki’s, SharePoint, and Defense   to the Program Manager,
maximize the viable performer
                                    Connect Online may be used to     the challenge is to balance
base by broadly leveraging
                                    host information and facilitate   sufficient openness (thereby
relevant technologies and
                                    collaboration. For MIW, this      promoting innovation and
expertise from other sectors.
                                    has resulted in academics from    affordability) against too much
The three critical components
                                    operations research (with         parsing of the system, which
are education, common
                                    no prior MIW experience)          can lead to program cost
standards, and separating the
                                    being rapidly and affordably       increase and unattractiveness
functions of integrator and
                                    educated in the relevant MIW      to potential developers. An
developer. A powerful approach
                                    processes and subsequently        approach for testing open
for enabling education and
                                    developing specialized, state-    architecture used in many
common standards is the
                                    of-the-art approaches in          sectors including MIW is to
Community of Interest (CoI).
                                    task decomposition, asset         enlist an independent third-
This approach was employed by
                                    allocation, and scheduling        party agent (ideally one
the MIW CoI, which first met in
                                    software.                         with no prior knowledge of
May 2006 and was chartered
in April 2008. It pulled together   The goal of open architecture     the system or its modules).
experts from across the             is to minimize the cost           This agent serves as a
Naval Research Enterprise to        and effort associated with         surrogate system integrator
author and publish domain-          technology upgrades and           by integrating a previously
specific data models (e.g.,          insertion. Its three components   unseen module into the system
mine-like contacts, plans,          are modularity, standard          while tracking metrics such as
and environments), a sensor         interfaces, and component         hours of support interaction
format data specification (e.g.,     reuse. The challenge for          with the developers, minor
imaging sonars), and developer      achieving modularity within       system tweaks, major system
guidance (e.g., search theory,      software begins with ensuring     modifications, and total
algorithm descriptions, and         separation of application,        integration effort. Within MIW,
evaluation techniques). A key       data, and presentation layers.    use of this test has resulted in
factor enabling this substantial    The challenge for hardware        an early, clear, and affordable
progress in such a short time       is often more complicated         means to confirm and debunk



                                                                                                   11
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        claims of open architecture         data, formats, and interfaces.      demonstrating compliance
        and provide feedback for            The challenge with DR/IP            with high-level mandates
        architecture improvements in        management is that this area is     and generating reams of
        multiple systems. Further, it has   fraught with misconception and      documentation. In fact, there
        proven to be an exceptionally       misinformation. It is a common      are many communities in DoD
        powerful tool in uncovering         yet incorrect statement             demonstrating progress in
        problems in business strategy,      that government should              open innovation and sharing
        contracting language, and data      “always strive for at least         their lessons learned. However,
        rights.                             government-purpose rights.”         there are substantial barriers
                                            To support open innovation          to open innovation; the two
        The goal of rapid technology
                                            the government should always        most significant are DoD’s
        insertion is to minimize the
                                            strive for the most appropriate     information assurance (IA)
        distance between the worlds
                                            data rights – this implies the      posture and the widget-centric
        of development, prototype,
                                            government does not always          (vice capability-centric) budget
        and production. Its critical
                                            have free rein over everything it   structure. Within the Navy, the
        components include test beds,
                                            uses but rather leverages other     budget issue must be addressed
        exit criteria, and management
                                            technologies as appropriate.        by increasing coordination
        of data rights and intellectual
                                            One approach within MIW             between the warfighter,
        property (DR/IP). Test beds
                                            concerns the need to use            acquisition, requirements, and
        are a cornerstone of open
                                            sonar to look for things in the     science and technology. For
        innovation, and when properly
                                            ocean. This need is shared          example, the Navy has revised
        designed they are a core
                                            by other industries including       the Concept Generation and
        enabler of making technology
                                            petrochemical, archeology,          Concept Development process
        insertion rapid. The challenge
                                            geology, salvage, fisheries, etc.    in an effort to streamline
        in making a test bed effective
                                            Therefore, some systems are         ideas into concepts and then
                                            licensed with restricted data
                                                    d                           from concepts, into actual
“The goal of open business is to            rights and no government-           capabilities via a Navy-wide
maximize the viable performer               owned IP; some are jointly          coordinated and collaborative
                                            developed with government-          process. As an example of
base by broadly leveraging                  purpose data rights and mixed       working within IA constraints,
relevant technologies and                   IP ownership; and some              the MIW CoI is teaming with
expertise from other sectors.”              (truly unique to DoD) are fully     the Anti-Submarine Warfare
                                            developed and wholly owned          CoI and the Naval Postgraduate
                                            by the government. The result       School to explore web-based
        is to give potential developers
                                            within MIW has been to force        collaboration, educational
        (not only the integrator) the
                                            an overt and upfront strategy       approaches, and processes
        ability to insert their own
                                            to address these issues leading     for rapid technology insertion.
        modules, continuous access
                                            to cost savings and avoidance       Finally, the ONR Office of
        to the results and effects, and
                                            of non-trivial issues in system     Innovation is pursuing ways to
        the encouragement to test
                                            architecture, contracting,          harness input from technology
        early and often. The challenge
                                            ownership, and future               users by hosting a Technology
        in increasing the speed of
                                            strategies for competitive          Innovation Game and a Massive
        transition is to make the test-
                                            procurement.                        Multiplayer Online Wargame
        bed as similar as possible to the
                                                                                in 2011. These are just a few
        actual systems employed by          In summary, enabling open
                                                                                Navy efforts that are currently
        the end user. This is essential     innovation requires the
                                                                                underway to maximize open
        in preventing developers            government to foster several
                                                                                business opportunities,
        from building their own ad          components within the
                                                                                minimize the costs and
        hoc test-beds and thereby           activities of open business,
                                                                                efforts associated with open
        guessing and fabricating the        open architecture, and rapid
                                                                                architecture, and rapidly inject
        nuisances associated with           technology insertion. This
                                                                                new technologies into the
        user processes, available           effort goes far beyond simply
                                                                                hands of the warfighter. 



        12
Vol. 5 | June 2010                                                        www.onr.navy.mil/innovate




THE INNOVATION IMPERATIVE
        Brian Clark – Strategy Branch Head, Navy Warfare Integration (N00X)
                  k
The last 100 years of naval         with these drives. Only when       Command and N00X are
operations have seen                the new MP3 player utilized        coordinating an Innovation
enormous change and                 these smaller hard drives did      Council of Captains (ICoC)
innovation. At sea, sail gave way   the combination of technology      where technologists, concept
to steam, then nuclear power,       and operational concept result     developers, resource sponsors
and now hybrid-electric drive.      in innovation.                     and operators will gather
Battleships went from capital                                          monthly to review innovation
                                    The Navy has faced similar
ships to supporting platforms,                                         efforts and identify where new
                                    situations. The advent of
while aircraft carriers became                                         opportunities for improvement
                                    nuclear power in the 1940s
the centerpiece of naval power                                         exist.
                                    didn’t mean much until Hyman
projection. A fleet of 140 ships
                                    Rickover worked to combine         The ICoC will review concept
in 1900 grew to more than
                                    it with submarine propulsion       ideas as part of the CNO’s
6000 during World War II, only
                                    to allow indefinite submerged       new Concept Generation and
to shrink to less than 300 today.
                                    operations. The introduction       Concept Development (CGCD)
Meanwhile, sailors now spend
                                    of more powerful aircraft          process. This process provides
more time in the air or on shore
                                    engines in the 1920s didn’t        a method for new warfighting
than during the 1940s, as the
                                    revolutionalize warfighting         ideas to be proposed by
number of people in the Navy
                                    until the Navy tapped into that    operators and technologists
changed from less than 900 per
                                    power to allow aircraft to fly      for direct consideration by
ship to more than 1200 today.
                                    from the new flight deck of the     the Navy’s four-star leaders.
Each of these major changes         USS Langley.                       Currently the ICoC is developing
grew out of a combination                                              the concept ideas approved by
of technology and new               Collaborate, or Fall Behind        CNO in the Navy Strategic Plan
operational or organizational                                          for FY12, and in the future, the
concepts. None were a function      Today, the Navy must continue      ICoC will review and develop
of technology alone. We often       to apply the technologies          concepts generated from
associated “innovation” with        being developed at research        throughout the fleet.
new advancements like the           facilities around the world to
                                    the operational challenges of      In addition to creating a process
personal computer, mobile
                                    today. This is only possible,      for new concept ideas to be
phone or iPad, but none of
                                    though, if technologists and       generated and developed, we
these innovations really took
                                    fleet operators communicate,        must continue the effort begun
off until there was a new way of
                                    collaborate and experiment         by ONR to foster a wide variety
operating that took advantage
                                    with their ideas. The Office         of venues that highlight the
of them.
                                    of Naval Research (ONR)            confluence of technology and
Clayton Christensen, in The         aggressively pursues these         operational art. For example,
Innovator’s Dilemma, points         interactions, and their efforts     wargames have long been a
this out using the example          at “open innovation” will          means by which operators think
of the computer hard drive          further increase opportunities     through how they might solve
industry. While hard drive          for collaboration between          a future operational challenge.
manufacturers were able to          operators, scientists, and         By bringing these operators
make smaller and smaller            engineers. Turning collaboration   together with technologists
hard drives, their mainframe        into innovation, though, will      in an innovation game, we
computer customers weren’t          require support from the fleet      can explore how science and
interested in them because          and the Pentagon. To help          technology may address future
they didn’t need small size and     institutionalize a process for     challenges when combined
didn’t want the reduced storage
      t wa
         a
         ant      r                 turning ideas into innovation,     with new operational concepts
and lower reliabili that came
         er reliability
          r ab   b                  the Navy Warfare Development       or principles. We in OPNAV are



                                                                                                     13
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working with ONR to conduct a Navy Technology         make each of our fleet units able to impact larger
Innovation Game within the next year.                 areas for longer periods of time while staying
                                                      within future cost constraints. New technologies
The Budget Dilemma                                    such as laser weapons and improved electronic
                                                      warfare will be essential to the combat credibility
It is hard to read any national publication today     of future flights of ships such as LCS or DDG-
and not be assaulted by dire predictions for both     51 – an important attribute for ships that will
federal budgets and the national debt. Secretary      increasingly have to operate independently in
Gates spoke emphatically at the Air-Sea-Space         denied or uncertain environments.
Symposium and Eisenhower Library in May 2010
about the need to contain costs, reduce overhead      Shortchanging our science and technology
and become better stewards of taxpayer money.         investments will only make the future fleet less
At the same time, the demands on naval forces         able to provide the widely distributed, forward
are growing and will continue to expand as our        deployed combat capability required to address
ground forces draw down in Iraq and Afghanistan.      irregular and anti-access threats facing our nation.
While our troops are resetting at home, naval         We must ensure, though, these investments
forces will be called upon to maintain stability      continue to address areas that could be future
and security in the Middle East, Pacific, Africa       operational problems or technology surprises,
and elsewhere. Innovation has a central role in       while also serving national priorities for advancing
both improving our efficiency in meeting these          science and technology. Establishing the right
demands and improving the credibility of the          priorities and emphasis in research funding is
forces the Navy and Marine Corps bring to bear.       itself a collaborative effort, where operators,
                                                      scientists and engineers must continue to work
Efforts at corrosion control, automation, and          so the next generation can benefit from the
unmanned and remotely piloted systems will            combination of technology and concept. 


OFFICE OF NAVAL RESEARCH MARKS
50TH ANNIVERSARY OF LASER TECHNOLOGY
        Article contributed by ONR Corporate Strategic Communications

From scalpels to corrective        conference that brought laser        has an unlimited magazine
eye-surgery to weapons, laser      physicist-inventors together         depth, precise speed-of-light
technology has advanced from       to brainstorm the technology         capability and can engage
scientific curiosity to scientific   in 1959. ONR is proud of             multiple targets.
fact since receiving its patent    the record of inventions and
                                                                        ONR also invested in the maser,
on May 16, 1960. The Office of       innovations in laser technology
                                                                        the precursor technology to
Naval Research (ONR), which        that spans the past 50 years.
                                                                        the laser, in the late 1940s-50s.
has made investments in the        One can only imagine what
                                                                        Researchers sought a means
research and development           we’ll sponsor in the next 50
                                                                        of using short-wavelength
of the laser, is joining the       years.”
                                                                        radiation to investigate
science community as it marks
                                   Researchers at ONR are               molecular structure. The result
the 50th anniversary of this
                                   applying laser technology in         was the maser, or “microwave
groundbreaking device.
                                   naval maritime defense. The          amplification by stimulated
“ONR’s contribution to the         Navy and Marine Corps’ science       emission of radiation.” Once
invention of the laser is well     and technology provider              developed, researchers soon
known,” said Dr. Lawrence          is developing a laser that           began work on the idea of
Schuette, who heads ONR’s          promises to change warfighting        replacing microwaves with light.
Office of Innovation. “We            at sea. Planned for the Navy’s       The laser and its numerous
sponsored the Shawanga             coming all-electric ship, the free   commercial applications soon
quantum electronics                electron laser weapon system         followed. 



14
Vol. 5 | June 2010                                                        www.onr.navy.mil/innovate




NWDC: NAVY’S CONCEPT GENERATION AND
CONCEPT DEVELOPMENT (CGCD) PROGRAM
        RADM Wendi Carpenter – Commander, Navy Warfare Development Command
                           r
The Chief of Naval Operations      changes and inform technology       that exist and consider ways
(CNO) established the Navy         development. Our Navy is            of using technologies that are
Concept Generation and             by nature a capital intensive,      likely to exist.
Concept Development                platform-centric force. A           Some concepts are
(CGCD) Program in June 2008        cultural change is needed           commonly referred to as
to provide a collaborative         to shift our focus to become        “operational concepts.” This
approach and structure for         a capabilities-centric force.       can be confusing. The term
developing new Navy strategic      Concepts provide a holistic         “operational” refers specifically
and operational concepts.          approach to warfighting              to the operational level of war,
Commander, Navy Warfare            integration that replaces sub-      but is often used to describe
Development Command                optimal stovepipes.                 any type of military action.
(NWDC) was designated
                                   CGCD identifies required             We use the term “operating
the Executive Agent for the
                                   capabilities throughout the         concept” to refer to the
program. Since the program
                                   spectrum of operations              conduct of military action
was established, NWDC has
                                   and provides a sound basis          independent of the level of war.
been increasingly engaged
                                   for investment decisions to         An operating concept could be
with the Office of Naval
                                   produce solutions across            at the strategic, operational, or
Research (ONR), partnering
                                   the Doctrine, Organization,         tactical level.
for wargames, analytical
                                   Training, Materiel, Leadership,
studies, research, and potential                                       Operating, functional, and
                                   Education, Personnel, and           enabling concepts are also
technology solutions to
                                   Facilities (DOTMLPF) spectrum,
the military challenges and                                            distinct from “concepts of
                                   while considering associated
opportunities addressed in the                                         operations.” A concept of
                                   risks and implications.             operations (CONOPS) is
concepts generated within the
CNO’s program. NWDC’s efforts       A concept is a notion or            defined as “a verbal or graphic
have the same goal: providing      statement of an idea with an        statement that clearly and
the best affordable capabilities    expression of how something         concisely expresses what
to the warfighters to prevent       might be done – a visualization     the Joint Force Commander
wars or win the wars, if           of future operations that           intends to accomplish and how
deterrence fails.                  describes how a commander,          it will be done using available
                                   using military art and science,     resources…” and it is often
CGCD requires a frequent
                                   might employ capabilities           associated with a specific
dialogue and close partnership
                                   necessary to meet future            warfighting scenario or theater.
between organizations such
                                   challenges and exploit future
as ONR and NWDC. NWDC’s
                                   opportunities. The primary          Navy CGCD Program
concepts address the needs of
                                   purpose of a concept is to
the Fleet which inform ONR’s                                           Processes
                                   envision new ways of operating,
science and technology and the
                                   how the force can successfully      The following figure provides
research, development, test,
                                   conduct the described               an overview of the basic CGCD
and evaluation investments
                                   missions, and to define what         process. It is important to
to provide the requisite
                                   capabilities are required to deal   recognize the three related,
technology solutions to
                                   with today’s and tomorrow’s         but separate and distinct
improve naval warfighting.
                                   naval challenges and avail          phases: concept generation,
Concepts are about developing      opportunities provided by           concept development, and
capabilities and the best way      changes in the operating            implementation of solutions.
to employ them. They serve         environment. It should describe     The process is non-linear and
as a basis to drive required       new ways of using technologies      highly flexible.



                                                                                                     15
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Concepts inform and
support the Navy’s Planning,
Programming, Budgeting and
Execution process. Validated
concepts provide valuable
and defensible inputs for the
development of the Navy
Strategic Plan (NSP) and Navy
Strategic Guidance (NSG) as
well as the Navy Strategic
Planning Process (NSPP). The
NSP and NSG guides Navy
investment decisions, identifies
priorities, and critically
examines risk in terms of
missions.

Concept Generation Phase
                                    Navy CGCD Program Processes
The Concept Generation Phase
starts with harvesting ideas that
will potentially produce new          • Changes in the operational      feasibility of potential solutions.
capabilities to address military        environment
                                                                        In the last several years,
challenges or opportunities.                                            NWDC and ONR have been
The process continues until           • Changes in the
                                        potential threats               closely aligned and partnered
a full concept paper with                                               in concept generation and
potential DOTMLPF solutions                                             development, helping to
and a proposed action plan            • Individual ideas /
                                        Fleet inputs                    shape research on potential
are presented to the CNO for                                            technology solutions. The
his decision. This ensures that       • Reality of fiscal constraints    importance of this strategic
concept development and the                                             and collaborative approach
commitment of the required          The Concept Generation Phase        cannot be underestimated.
resources is undertaken             is very much about research,        Accordingly, there is an open
only after the implications         discovery, and defining the          invitation for any organization
and effects of implementing          operational problem set, the        to partner with NWDC and ONR
the concept are identified           challenges, the opportunities,      to generate conceptual ideas
and understood. Concept             and the stakeholders and            and drive rapid development
generation can be initiated by      their engagement. It requires       of technology that will
many sources such as (not an        understanding the strategic and     provide essential capabilities
inclusive list):                    operational context as defined       generated through the CNO’s
  • Capability shortfalls or        by A Cooperative Strategy for       CGCD Program. We shape the
    identified gaps produced         21stt Century Seapower (CS-21),     Command goal of providing the
    by the NSP, NSG, NSPP and       the Naval Operating Concept,  t     most effective and affordable
    other Navy higher authority     and the applicable coalition,       capabilities to the Fleet.
    planning processes              joint, and Navy warfighting
                                    concepts and visions. It includes   For more information about
  • Doctrine deficiencies            the harvesting of ideas, the        NWDC’s CGCD program and
                                    defining of warfighting gaps          to contribute your innovative
  • Introduction of new             with associated challenges or       ideas, visit the NWDC website:
    capabilities / new              opportunities to be addressed,      http://www.nwdc.navy.mil/# 
    technology                      and the definition and
                                    exploration of the value and



16
Vol. 5 | June 2010                                                         www.onr.navy.mil/innovate




INNOVATING TO PROTECT OUR FUTURE
        Gary Markovits – CEO, Innovation Business Partners, Inc.
        Jim Blesse – Innovation Business Partners, Inc. and ONR Office of Innovation
The Navy’s innovation mission       means augmenting what we            Business Innovation Research,
is broad and daunting. We           do well today with new ideas,       ONR Global engagements and
must pursue revolutionary           processes and tools that enable     TechSolutions developments
capabilities for future forces,     us to leverage and benefit           which either export problems
mature and transition existing      from the world’s investment in      or import new technologies
innovations, and respond to         innovation. Open Innovation         and CONOPS from an extended
current critical needs. In the      (OI) is just such a concept.        innovation network.
midst of these pursuits, we
                                    Innovation in its broadest          Industry is facing an analogous
must also maintain broad
                                    sense is the process by which       challenge and in response they
technology investments
                                    we generate new knowledge.          have created a panoply of new
to anticipate and counter
                                    It is the process by which we       OI mechanisms embodied in
potential disruptive innovations
                                    imagine a possible future state,    companies such as NineSigma,
from our enemies.
                                    use our science to prove it         InnoCentive, YourEncore,
In the future this mission          possible and our technology         MFG.com, Yet2.com and others.
will become even more               to make it feasible. More           Unconstrained by the policies
daunting if current trends          pragmatically an innovation         the Navy must conform to,
such as the erosion of the          is a novel and non-obvious          they have created mechanisms
U.S. manufacturing base and         combination of technology           focused on producing solutions
the decline in our science,         and concepts of operation           in the shortest time at the
technology, engineering and         (CONOPS) that solve a problem.      lowest cost.
mathematics graduates is
                                    Historically those novel non-       This produces two
not reversed. Six years ago
                                    obvious combinations were           opportunities for the Office
we reached another tipping
                                    generated by the NRE’s network      of Naval Research: one, find
point. In 2004 more than half
                                    of researchers. But the NRE         a way to use the commercial
of the world’s investment in
                                    cannot employ every bright          OI mechanisms to solve Navy
research and development
                                    person in the world. What OI        problems, and two, learn from
happened outside of the U.S.
                                    seeks to do is either export our    them and improve our own
and our Patent and Trademark
                                    problems to outside research        mechanisms to solve problems
Office for the first time ever
                                    networks for solutions or to        faster and deliver more value to
granted more patents to foreign
                                    import from outside networks        the warfighter.
assignees than to Americans.
                                    the technologies and CONOPS
Compounding all of this is                                              OI is not a silver bullet. It is one
                                    that will enable us to solve the
the pace of innovation which                                            more weapon in the science
                                    problem.
is growing exponentially. To                                            and technology arsenal to help
protect our freedom and to          The Navy has been practicing        us generate more value for
remain a first class nation we       methods of OI for a long            our warfighters, protect our
must increase our capacity for      time through programs and           freedom, and keep us a first
innovation and this means we        organizations such as the Broad     class nation. 
must innovate smarter, not          Agency Announcements, Small
harder.
Innovating smarter does not
mean abandoning our classic
approach to innovation that has
served us well. The scientists of
the Naval Research Enterprise
(NRE) are among the best in
                                    Naval S&T Problem Solving Process
the world. Innovating smarter


                                                                                                          17
www.onr.navy.mil/innovate                                                        Vol. 5 | June 2010




UPCOMING                          ranging from web browsing to
                                  mobility patterns. Professor
EVENTS                            Barabási will use mobile phone
                                  data to explore the patterns
                                  characterizing these temporal
                                  processes, leading us to the
                                  question of predictability in
                                  human activity patterns.
                                  To attend in person, please
                                  register at: https://secure.
                                  onr.navy.mil/events/regdetail.
                                  asp?cid=665&code=4
                                  To stream the lecture LIVE
                                  starting at 1:00 pm EST and
                                  courtesy of Defense Media
                                  Activity, please visit the Armed
                                  with Science website: http://      will carry over including
                                  science.dodlive.mil/               Code and Director’s breakout
                                                                     rooms, Pitch-A-Principal
                                  ONR S&T Partnership                appointments, the Exhibit Hall
                                  Conference –                       and our signature Information
Spring 2010 Distinguished                                            Exchange. During these varied
Lecture Series: Final             August 24th-26th                   collaborative opportunities,
Lecture, June 28th,               Mark your calendars for the        attendees will meet Business
1:00 pm-2:30 pm                   Office of Naval Research (ONR)       Opportunities staff and ONR
                                  Science and Technology (S&T)       program officers to discuss
Featuring Professor Albert-
                                  Partnership Conference at          how to work with ONR and
László Barabási, Center for
                                  the Hyatt Regency Crystal          to exchange innovative ideas.
Complex Network Research
                                  City, Virginia. The purpose        Also, the Chief of Naval
and Departments of Physics,
                                  of the conference is to            Research (CNR) will continue
Computer Science and Biology
                                  advance awareness of ONR’s         the tradition of the CNR
at Northeastern University, and
                                  S&T strategy, programs and         Challenge, and issue a special
the Department of Medicine at
                                  research initiatives; to present   $1 million research challenge.
Harvard Medical School
                                  S&T research challenges and        Responses must be submitted
Abstract of his lecture, From     discuss possible solutions; to     in person at the conference, so
Networks to Human Activity        broaden our S&T partnership        please consider attending and
Patterns:                         base; and to explore new ideas     competing for one of the ten
                                  with academia, industry, and       $100K grants.
Highly interconnected networks
                                  government laboratories.
with amazingly complex                                               To attend, follow this
topology describe systems         Many of you attended the           registration link: http://www.
as diverse as the World Wide      2008 ONR S&T Partnership           onr.navy.mil/Conference-Event-
Web, our cells, social systems    conference – the successful        ONR.aspx 
or the economy. Professor         aspects from that conference
Barabási will discuss the
amazing order characterizing      Did you miss the 2010 Navy Opportunity Forum? Visit
our interconnected world
and its implications to           the website to see the narrative briefs, brochures, and
network robustness and            charts for more than 200 technologies developed by
spreading processes. Most         small businesses and funded by Navy’s Small Business
of these networks are driven
by the temporal patterns          Innovation Research and Small Business Technology
characterizing human activity,    Transfer. http://www.navyopportunityforum.com

18
Vol. 5 | June 2010                                                          www.onr.navy.mil/innovate




DIRECTOR’S CORNER
        Larry Schutte, Ph.D.

The Office of Naval Research (ONR) hosted               (and watch this space for a potential expansion
the second Open Innovation (OI) Summit on             in Asia). Because of our international presence
19 and 20 May. During that two day summit,            and interests we are able to look across the
we had the opportunity to explore the OI              globe for innovative capabilities to bring to the
tools available to organizations as they try to       Naval Warfighter. Honing our S&T portfolio with
integrate new innovation principals into their        OI tools is a straightforward proposition and one
business processes. At the same time, we were         that we are actively pursuing.
able to explore how three companies (Eli Lilly,
                                                      At the end of the OI Summit, I became even
General Mills and Proctor and Gamble) came
                                                      more convinced that we need our leadership
to use OI tools, the results they have achieved,
                                                      to communicate the value of innovation in
and the lessons learned. While each company is
                                                      concert and across the entire community
large and distributed like the Navy, we have one
                                                      responsible to our warfighters. The challenge
fundamental difference: in the Navy, we don’t
                                                      for the Department of the Navy is to break
own the entire business model – the taxpayers
                                                      down cultural barriers and stovepipes and
do. While I am slightly jealous of the freedom
                                                      work across the DOTMPLF communities. In this
the private sector has in its ability to maximize
                                                      issue of the newsletter we have reached out
the business model through OI, I see real
                                                      across the commands and people that we are
opportunity for the Navy to leverage OI across
                                                      teaming with in order to bring their perspective
the DOTMPLF (Doctrine, Organization, Training,
                                                      on this important issue to the forefront. As
Materiel, Personnel, Leadership and Facilities).
                                                      we move ONR and the Navy forward with the
At ONR our main business function is to provide       many initiatives outlined in this edition, I feel
venture capital for Science and Technology            confident that OI will bring us closer to the kind
(S&T). We are a global organization with offices        organization we hope to be. 
in London, Singapore, Chile, Tokyo and Prague


SOCIAL MEDIA PRESENCE
             Follow ONR on Twitter: USNavyResearch
             http://twitter.com/USNavyResearch

             Check out ONR on Facebook
             http://www.facebook.com/officeofnavalresearch
                        ONR was the first DoD organization to stream video LIVE!
                                            Watch the ONR Distinguished Lecture Series and Innovation
                                            Summits LIVE via the Defense Media Activity’s Armed with
                                            Science website:
                                            http://science.dodlive.mil/

                                            Watch ONR’s Distinguished Lecture Series after the Event!
                                            http://www.youtube.com/watch?v=tHXD9MYDZHI
                                            http://www.youtube.com/watch?v=IGHMM7erXGE
www.onr.navy.mil/innovate
 www.onr.navy.mil/innovate                                                   Vol. 5 5 | June 2010
                                                                              Vol. | June 2010




  Lawrence C. Schuette, Ph.D.                                               Craig A. Hughes
  Director of Innovation                                       Deputy Director of Innovation
  tel: 703-696-7118                                                               tel: 703-696-3039
  fax: 703-696-4065                                                 email: craig.a.hughes@navy.mil
  email: larry.schuette@navy.mil
  schuetl@onr.navy.smil.mil




                                    Office of Naval Research
                                        One Liberty Center
                                   875 North Randolph Street
                                            Suite 1425
                                    Arlington, VA 22203-1995
                                   www.onr.navy.mil/innovate

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Office of Naval Research Innovation Newsletter | June 2010

  • 1. Vol. 5 | June 2010 www.onr.navy.mil/innovate CONTENTS Director of Fishing for Great Ideas? To Be a Truly Innovative Organization You Need More Than a Net! ............2 INNOVATION Social Technologies: Connecting Government and Citizens for Open Innovation ................................5 Innovation Beyond Imagination Gaming for Innovation: An Open Source Approach to Generating Insight ...........................................8 Volume 5 | June 2010 Open Innovation: A General Utilitarian View and Specific Lessons Learned ..................................10 The Innovation Imperative .................................13 Office of Naval Research Marks 50th Anniversary of Laser Technology ...........................................14 NWDC: Navy’s Concept Generation and Concept Development (CGCD) Program ...........................15 Innovating to Protect Our Future........................17 Upcoming Events ...............................................18 Director’s Corner ...............................................19 Social Media Presence ......................................19 1
  • 2. www.onr.navy.mil/innovate w www.onr.navy.mil/innovate www.onr.navy.mil/innovate nr n y l / n t Vo 5 | June 2010 Vol. June 201 n 2010 Vol. 5 | June 2010 FISHING FOR GREAT IDEAS? TO BE A TRULY INNOVATIVE ORGANIZATION YOU NEED MORE THAN A NET! Neal Thornberry, Ph.D. – Innovation Chair, Graduate School of Business, NPS Nicholas Dew Ph.D. – Associate Professor, Graduate School of Business, NPS Deborah Gibbons, Ph.D. – Associate Professor, Graduate School of Business, NPS The Navy, like most other large organizations often stacked against them. While there is still today is increasing the drumbeat for innovation. no prescriptive code for innovation like there is Innovation is not only a top priority for the for Lean Six Sigma, certain trends and enablers current Chief of Naval Operations, a recent are starting to emerge as common across some IBM survey places it as a top priority for the of the winners. majority of fortune 500 CEOs. The reasons are 1. A tool not a destination: One of the both obvious and compelling. Companies in biggest mistakes that organizations make in the private sector are facing escalating costs, pursuing innovation is that they see and talk unpredictable economic environments, and about innovation as a destination, not a tool technology that is increasing at the speed for accomplishing something. We often ask of light. Just when a company thinks it has our clients what they want more innovation invented the best mouse trap someone comes to do for them. What is the desired effect? around the corner with a better one. Our It’s amazing to us how many CEO’s and top military is also facing a turbulent geopolitical level leaders struggle with the answer to landscape, huge pressures on cost reduction, this question. Do you want better products and an enemy that is exceedingly clever and and services, or creative cost cutting ideas, often uses very low-tech weaponry. or an organization that is much more nimble All of us who have tried to introduce and then and agile, thus being able to react to a implement something different understand competitive threat or a hostile act? Failing that innovation is an easy word to say but to specify the tool’s use often leads to a hard thing to do. In fact, many large and vague and undifferentiated understanding established organizations are often innovation of the concept and a lot of uncoordinated killers despite their best intentions. Suffocating initiatives. Innovation winners are clear bureaucracy, risk aversion, control systems out about the tool’s purpose and, thus, know of control, the “not invented here” syndrome, how to structure things around the tool to slavish cost cutting, and idea censorship are a make its use both effective and efficient. few of the causative factors for the failure of Intel, for example, is in the chip business many innovative initiatives. and while they innovate in the chip space, the real use of the tool is to work with But some large organizations – including partners and electronics manufacturers to military ones – have succeeded in inducing create products that use more of their chips. greater innovation despite the odds that are 2
  • 3. Vol. 5 | June 2010 www.onr.navy.mil/innovate 2. A clearly articulated strategy: If you experimentation – they tend to be more understand what you are using the tool for creative and better able to innovate. then you have already begun to develop an articulated innovation strategy. Successful Serendipity involves the discovery of innovators have spent more than a few something valuable when you aren’t hours trying to articulate exactly what looking for it, and it tends to occur around they want from innovation and then coffee pots and other places where people create structures, processes, values, and run into each other and chat. These brief incentives so that the innovation strategy discussions can spark creative ideas either actually gets implemented. The United by triggering new solutions to problems States Coast Guard (CG), for example, has or by triggering new ways of seeing a an innovation strategy and an “Innovation process or a problem. Organizations that Council” staffed with Commander and empower people to share and build on Captain level personnel who have shown each other’s unconventional ideas provide an entrepreneurial orientation. Then an environment where creative serendipity they tell the commanders of these folks can be funneled into actionable plans. that Innovation Council members are 4. Entrepreneurship: Innovation’s lesser required to spend 60-70% of their time known sibling: Entrepreneurship often pursuing entrepreneurial opportunities involves innovation but innovation does not within the CG. Higher ups in the chain always involve entrepreneurship. Simply of command step in personally if the defined, entrepreneurship is the mindset entrepreneur’s direct superior tells and skillset that transforms an innovative them to “get back to work and forget idea into an opportunity to create value. In about all this innovation nonsense.” the private sector, value is easily understood as “economic” value. In government, it is The Navy has just stood up its own often defined as social value (e.g., less gang innovation council called the Innovation violence) and in the military, such value Council of Captains (ICOC) for the explicit can be defined in a number of ways, such purpose of aiding new concept generation as superior communications, faster time and development for battlefield superiority. to a field hospital for wounded soldiers, or Without a strategy, an organization is very Mine Resistant Ambush Protected vehicles much on the road that Alice in Wonderland to the theater faster (due to an innovation took when she reached a fork in the road in the acquisition process) that decrease and encountered the Cheshire cat. When injuries and fatalities and allow more she asked the cat for directions as to which effective operations to be conducted. path to take he asked where she was headed. She responded that she did not The winners in innovation seem to know as she was lost. “Then either road will understand that great ideas are not do,” he replied. That is sage advice for any the same as great opportunities. Real organization trying to be more innovative. opportunities are rare and “like bees to If you don’t know your destination honey, they draw people and money.” then any path is as good as another. Successful entrepreneurs are often successful because they have the desire 3. Allowing serendipity and fostering and discipline to find out if their innovative creativity: People who do the same thing idea is also an opportunity. They will often and talk with the same people about the reshape and transform their initial idea same topics day after day tend to become until its starts to look, smell, and feel like stale in their thinking. In contrast, people an opportunity. Idea generation is the who interact within a broader and more fun part but determining whether an diverse community, who feel safe sharing idea is actually an opportunity is where new ideas, and whose organizational the fun stops and the hard work begins. culture encourages brainstorming and IBM, IDG, and other innovation winners 3
  • 4. www.onr.navy.mil/innovate Vol. 5 | June 2010 know that innovation must be enabled by way beyond their own capabilities. entrepreneurial processes or ideas remain Today, P&G’s motto is “proudly just that – ideas. IBM for example has a very not invented here.” well developed sifting and vetting process for taking the thousands of ideas that they The idea of “proudly not invented here” is at generate in their worldwide innovation jam the heart of the Open Innovation movement and narrowing them down to a few that which has not only paid off handsomely for represent high potential opportunities. companies in the private sector but also for governmental organizations as well. One approach, as experienced Both NASA and the CIA have used open entrepreneurs well know, is to keep the cost innovation to help debug and enhance of developing new ideas into opportunities some of their internally developed software very affordable. One example is IDG which which they give away free as long as the funds a lot of their internal entrepreneurs users help them with both debugging with small amounts of seed capital to see and enhancement. But as we said at the if an idea has opportunity characteristics. beginning of this article, it takes more They follow the motto “pay a little, learn a than a wide net to be truly innovative.  lot.” IDG books gave John Kilcullen, one of their new young entrepreneurially oriented managers, $1.5 million in seed capital to see if his crazy idea about Books for Dummies had any traction. Most at IDG were against the idea, but that very small amount of seed money turned into a billion dollar franchise. 5. Not invented here: Proctor and Gamble (P&G) is arguably one of America’s most innovative companies. From Iams pet foods to the Swiffer mop, they keep coming up with great new products. But in the 1980’s they started to lose their innovative edge. Sales were flat and no new $100 million products were coming out of their research and development (R&D) folks. They did as you would expect and went through a heavy press on cost cutting and while this helped their profit margins, it did nothing for their inventiveness. They then did something that we often recommend to our clients and that is, a postmortem of their innovative winners and losers. For P&G this lead to a dramatic realization that they were so focused on making little changes in their current brands that they had become increasingly internally focused, thus missing external trends and opportunities that they could leverage for greater growth. Ready to step up your When P&G finally woke up, they realized fishing game? that relying on themselves and their own internal R&D staff had cut them off from a world of ideas and partners who could help accelerate their innovation 4
  • 5. Vol. 5 | June 2010 www.onr.navy.mil/innovate SOCIAL TECHNOLOGIES: CONNECTING GOVERNMENT AND CITIZENS FOR OPEN INNOVATION John Ohab, Ph.D. – New Technology Strategist, OMNITEC Solutions Inc., in support of Defense Media Activity The Library of Congress Providing enormous datasets a critical role in engaging the recently added to its collection for the public is only one part new and diverse audiences a digital archive of every tweet of President Obama’s nuanced needed to translate raw posted on Twitter since the plan to establish a more government data into service launched in March transparent, participatory, and meaningful applications. 2006. That’s a lot of data, collaborative government. Already, blogs, wikis, social and with tens of millions of Data.gov, one of the flagship networks, and other social new tweets every day, the websites of the Open technologies function as collection isn’t getting any Government Initiative, has enablers for OI across the smaller. Skeptics may question already provided the public government. This paper the value of having the with access to over 250,000 explores the important role government catalog billions government datasets. To of social technologies in three of inane comments about last maximize the value of this key areas: crowdsourcing, night’s Desperate Housewives data, the government will intra-government or the latest Justin Beiber rely on web and mobile collaboration, and citizen song; but researchers may developers to create a wide science. view this as an opportunity variety of applications, to examine the socio-political mashups, and analytical Crowdsourcing contexts of the 21st century’s tools. In the past year, trendiest technology. For Data.gov has returned The federal government now, the debate about applications ranging from has traditionally sparked how the information will visualizations of national innovation from external be used is trumped by obesity trends to flight audiences through grants and what this move represents: scheduling tools to the contracts. However, emerging another acknowledgment distribution of hazardous social technologies are now by the federal government waste facilities. The enabling governments to that information is more government will need distribute problems to a valuable when it is available to continue to inspire diverse array of solvers in and accessible, free to be citizen participation and the public, driving innovation reworked, repackaged, build incentives for more from unexpected sources. mashed up, analyzed, and widespread use of this data. The General Services processed through the Open Administration (GSA) deployed Social technologies will play a government-wide public Innovation (OI) mill. 5
  • 6. www.onr.navy.mil/innovate Vol. 5 | June 2010 dialog tool, IdeaScale, to examples of how the federal Department of Homeland provide citizens with a forum government is embracing the Security initiative. VirtualUSA to share, discuss, and vote notion that the best ideas integrates existing frameworks on ideas for agency Open don’t always come from and technologies, rather than Government Plans. The Better within. inventing new ones, so federal, Buy Project, an experimental state, local, and tribal first- collaboration effort sponsored Collaboration responders can communicate by GSA, employs a similar in real-time regardless of crowdsourcing tool, UserVoice, Government agencies are platform or software. Notably, to generate public dialog for often criticized for not VirtualUSA uses open-source ways to improve the federal communicating efficiently, software and is user-driven, procurement and contracting but advances in social accepting contributions from process. The Better Buy technologies have enhanced anyone with information Project is unique in that the the speed, scope, and about water and power lines, top ideas are imported to a reliability of information traffic, weather, and other public wiki, where visitors can sharing. Starting with critical assets. contribute market research the launch of Intelink, a continually evolving suite Immersive environments and define requirements. of collaborative tools for are also proving to be an Importantly, social the intelligence community, effective mechanism for cross- technologies like IdeaScale, several agencies have followed government collaboration. UserVoice, and others, provide suit with their own Wikipedia- Several federal agencies real-time feedback that can like services, including the are joining forces to launch be harnessed for rapid idea DoDTechipedia, the State the vGov virtual worlds’ generation and organization. Department’s Diplopedia, project, which will provide Prizes and challenges have and the FBI’s Bureaupedia. a government-wide secure also become an increasingly More recently, the Office virtual world environment popular mechanism to of the Director of National that can support meetings, inspire creative ideas from Intelligence’s A-Space and training, and networking the public. The U.S. Army NASA’s Spacebook have areas. Government and the U.S. Department of provided a Facebook-like employees, appearing as Agriculture recently held their social networking platform for their favorite avatar, will have first application development large-scale collaboration and access to Voice over Internet challenges, “Apps for the information sharing. In the Protocol, instant messaging, Army” and “Apps for Healthy fall, GSA will take things one video conferencing, and other Kids,” respectively, which offer step further with FedSpace, a collaborative tools. cash prizes for innovative secure collaboration service mobile or web applications. that is intended to connect Citizen Science NASA’s Pathfinder Innovation all federal government Contest challenged the Government agencies are employees under one Web 2.0 public to develop their own increasingly looking to the umbrella. casual games that could public to observe, record, and be used by NASA in future Emergency management contribute data to scientific crowdsourcing projects. The stakeholders are experiencing research. Known as “citizen Environmental Protection first-hand the benefits science,” this growing field Agency holds numerous of “many-to-many” enables individuals with or video contests on YouTube communication. During without scientific training to encourage students and the Gulf Coast oil spill, for to take part in research that others to develop public example, emergency response ranges from water chemistry service announcements for officials shared geospatial data testing to wildlife monitoring environmental stewardship. and coordinated responses to distributed computing. These are just a few through VirtualUSA, a Many of these citizen science 6
  • 7. Vol. 5 | June 2010 www.onr.navy.mil/innovate projects combine large-scale enabled smartphone to make General George S. Patton once human observations with geo-tagged observations said, “If everyone is thinking emerging social technologies, and take photos of invasive alike, someone isn’t thinking.” providing a mechanism to test plant species in parks. Once As technology continues innovative ways of gathering invasive plants are identified, to infuse virtually every and analyzing scientific data. relevant information is placed aspect of society, the federal on publically accessible government will increasingly The U.S. Geological Survey map to alert Park Rangers. rely on these innovative recently launched its Twitter NASA, a stalwart in the field thinkers – from both internal Earthquake Detector, a of citizen science, recently and external audiences – program investigating partnered with Microsoft for to develop solutions that how social technologies the “Be a Martian” project, make the government more can be used to gather and which enables web users efficient and effective. provide information about to assist astrophysicists in Whether virtual worlds, earthquakes. The system developing comprehensive social networks, or public gathers real-time, earthquake- maps of the Martian feedback, social technologies related tweets from people landscape. The project provide a new conduit to who have experienced a represents an innovative connect innovators with the seismic event, and applies fusion of cloud computing, information, resources, and place, time, and keyword scientific collaboration, and stakeholders necessary to filtering to rapidly deliver crowdsourcing, as well as translate ideas into meaningful earthquake products and principles of social gaming applications.  hazard information. – participants are rewarded The National Science game points for counting Foundation (NSF)-funded craters and assisting in various project, “What’s Invasive?” research tasks. invites anyone with a GPS- Social Technologies: An Online Laboratory for Experimentation Dr. Ohab collected the logos from several social media websites and embedded them into the periodic table to illustrate the use of social media technologies as an online laboratory for scientists. 7
  • 8. www.onr.navy.mil/innovate Vol. 5 | June 2010 GAMING FOR INNOVATION: AN OPEN SOURCE APPROACH TO GENERATING INSIGHT Garth Jensen – Director of Innovation, NSWC Carderock Division Melody Cook – Innovation Analyst, Analytic Services, Inc. and ONR Office of Innovation k By now, most people recognize emergence of online gaming of scale achieved by Massive online scenario-based games as an open source platform for Multiplayer Online Games, as a realistic, convenient, insight generation, i.e., “Gaming industry has been utilizing the and affordable way to give for Innovation.” Today in the gaming platform for quite some our service members an Navy, activities like innovation time. From alternative reality opportunity for training prior gathering, brainstorming, and scenario based games to a real mission. The Army, in strategic planning, wargaming like Institute for the Future’s particular, has demonstrated and concept generation still (IFTFs) “World without Oil,” its faith in the gaming typically take place around a to more text based games environment, and actively uses table, in a room populated by like IBM’s “Innovation Jams,” games like America’s Army, experts who are drawn from a there is no question amongst Full Spectrum Warrior, and largely static pool. The resultant the companies orchestrating others to provide an effective intellectual content is injected these events that gaming is training experience. The Army into a standard Microsoft Office truly a revitalized approach has spent millions investing document, and this becomes to harvesting the insights in new gaming technologies, the final deliverable. While the from collective intelligence. with scenarios that In World without Oil, replicate real-world players were asked to environments, “One thing a person cannot do, no matter how imagine what their lives all while being rigorous his analysis or heroic his imagination, would be like in a world packaged in a is to draw up a list of things that would never deprived of petroleum. mobile platform This serious game that allows training occur to him.” resulted in participants to happen anywhere – Thomas Schelling contributing over and anytime. To see 1,500 personal blog the DoD-wide acceptance of traditional methods still provide entries, videos, voicemails gaming as a means of training, value, we wanted to explore and images; tapping into the one need only spend a day ways that would revitalize collective imagination of over strolling the aisles at I/ITSEC: these activities while creating 2,000 active players in a small a joint industry, academic, opportunities to expand the window of time. In a different and inter-service event, and participant pool and harness setting, IBM’s Innovation billed as “the World’s Largest the breadth and depth of Jam brought together more Modeling, Simulation and knowledge that is inherent in all than 150,000 IBMers as well Training Conference,” which has of our naval service members as thought leaders from held a number of serious games and civilians. This article is academia, government, and showcases and challenges in intended to give you insight other corporations to produce recent years. into what has inspired us to more than 37,000 fresh ideas. explore this path and where we The outcome of this extra large Departing from the training are headed. brainstorming session was an paradigm, the Office of Naval innovative and open approach Research, is exploring the Acknowledging the benefits 8
  • 9. Vol. 5 | June 2010 www.onr.navy.mil/innovate to mining for new business peoples’ imaginations we envision turning the opportunities. IBM leadership in ways that traditional training paradigm on its head incentivized their participant methods simply can’t. to accomplish something even pool with over $100 million more powerful for the Navy and in follow-on funding for the • By massively scaling up Marine Corps. The game based strongest ideas. the size and diversity of training paradigm assumes that the participant pool, they the game sponsor possesses More recently and closer enable the emergence a finite and specific body of to home, is a game called of outlying thoughts, knowledge that the player “Signtific.” Sponsored by the which may be statistically does not possess. The sponsor Director Defense Research insignificant but turn out to transmits this knowledge by and Engineering (DDR&E), and be strategically relevant. means of a scripted, largely developed by the IFTF, Signtific deterministic game. In this is a massive multiplayer • Being played model, the trainer is the sole forecasting game that uses collectively, they offer proprietor of intellectual immersive alternate reality an unprecedented capital. techniques to generate vivid opportunity to drive more stories and social predictions. “knowledge accidents,” In contrast, we envision using The Signtific Platform is those novel intersections serious games in situations designed to engage the and complex interactions where the game sponsor is global scientific community in of ideas which would not struggling with a truly difficult anticipating the most important occur and which we would challenge, does not have all innovations and disruptions not be able to predict by the answers, and needs to in science and technology using traditional methods. transcend his usual ways of – and understanding their knowing. In this situation, implications for the future of • Because they exist online, the intellectual capital is society at large. It stands at and can even persist and now supplied by the broader the leading edge of several evolve over time, they community “out there,” but it trends that promise to reshape increase the range of exists in the form of unrealized the practice of science in possible scenarios that potential. By structuring the the coming years. Via the can be explored, resulting problem in the form of a less same open-source approach in a greater tolerance for deterministic, less scripted discussed above, DDR&E and iterations and excursions game, and opening it up to IFTF collect, aggregate, and from the base case. a large pool of interested process individual signals about participants, serious gaming potential scientific innovations, • Finally, online games offer provides a forum by which and turn them into forecasts the ability to do all of this the broader community can and larger scale narrative remotely, thereby radically engage with the problem, and threads. reducing the overhead the mechanism by which this costs and other “barriers previously unrealized potential Games are emerging as an to entry” traditionally can now emerge to become object of serious consideration associated with conducting true insight. for a number of reasons: a large scale, scenario based collaborative event. With this in mind, the range • Because they are of potential uses for serious scenario based, and While training has, until now, gaming, then, becomes limited involve some form of been the most common only by the user’s imagination, perceived competition, application of serious games, but some obvious ones include: they tend to engage 9
  • 10. www.onr.navy.mil/innovate Vol. 5 | June 2010 • Introducing a game it may offer one of our best Naval Postgraduate School and changing technology to hopes for arriving at “the next the Institute for the Future. It a community of users; big thing”. seeks to integrate elements from Massive Multiplayer • Ironing out the interface Ultimately, we see on the Online Games, Alternate Reality between Concept of horizon an era of ubiquitous Games, large-n text based Operations and technology; gaming: gaming as learning, collaborative events, geospatial gaming as planning, gaming as mapping tools, and Web 2.0 • Inhabiting alternative an integral part of our everyday collaborative tools, and extend futures for strategic work. In the not too distant them to scenarios of interest planning; future, the average person, to Navy and Marine Corps. faced with a hard problem and Ultimately, we recognize that • Red teaming; the need for insight, will be there are untapped ideas in able to author a game, put it • Technology forecasting; the minds of our service men out to a large pool of players, and women, regardless of rank, and generate insights as easily • Rapid prototyping; age, skills, and organizational as he creates a PowerPoint background, and we are presentation or a YouTube • Wicked problems; determined to use gaming as video today. a means of accessing this body • Regulatory and policy ONR is exploring this emergent of knowledge. It is imperative development. technology by sponsoring a that we put our heads together pilot demonstration, known collectively to think about and In this context, the use of simply as the Massively prepare for the Navy of the serious games to generate Multiplayer Online Wargame future. MMOWGLI is scheduled insight can be viewed as one Leveraging the Internet to go live in the Spring of 2011, more mechanism for open (MMOWGLI) (pronounced just so stay tuned and when that source innovation. And while like the character from The time comes around we hope serious gaming itself may not Jungle Book). MMOWGLI is you’ll join us in gaming for constitute “the next big thing” a joint venture between the innovation.  OPEN INNOVATION: A GENERAL UTILITARIAN VIEW AND SPECIFIC LESSONS LEARNED Jason Stack, Ph.D. – ONR Program Officer, Ocean Battlespace Sensing The mission of the Department goals will be innovations in misunderstood, and often of Defense (DoD) is business processes not in misrepresented, these fundamentally different from technology. These process three buzzwords embody that of industry; however, innovations must contain some foundational concepts that are how DoD achieves its mission w level of “openness” due to the required for innovating better, is the same – better, faster, global nature of business and faster, and cheaper in today’s and cheaper. In DoD terms, the exponential growth rate of environment. Unfortunately, this translates to delivering information. The question then the majority of published improved warfighting becomes “what should this material in DoD espousing capabilities with increased open innovation entail?” these activities focuses on transition speed at reduced compliance with DoD mandates Successful open innovation total ownership cost. There is rather than providing any requires three activities: open a growing consensus within substantive guidance on what business, open architecture, industry and academia that the these activities actually entail and rapid technology most significant innovations or best business practices for insertion. While overused, contributing to these general how they may be effectively 10
  • 11. Vol. 5 | June 2010 www.onr.navy.mil/innovate employed. Therefore, the was a strategic following discussion illustrates selection of these three activities and membership TECHNOLOGY INSERTION highlights their critical emphasizing components; these activities those with actual and their components are stewardship over integral to open innovation the processes. regardless of problem domain, In general, a CoI OPEN OPEN hardware vs. software, or must effectively BUSINESS ARCHITECTURE business sector. Finally, balance the needs examples of lessons learned are of the community provided from the naval mine against warfare (MIW) community. compliance with While not a large or glamorous higher-level DoD warfare area, MIW’s agile, and industry well-defined, and cohesive standards. It community has afforded it must constantly the opportunity to prototype revisit and ensure and successfully implement a membership as the contributing factors wide array of open business, breadth when prioritizing the includes size, unit cost, number open architecture, and rapid next set of data products to of potential developers, and technology insertion initiatives. be standardized. Web-based pace of technology evolution collaboration tools such as and obsolescence. Translated The goal of open business is to Wiki’s, SharePoint, and Defense to the Program Manager, maximize the viable performer Connect Online may be used to the challenge is to balance base by broadly leveraging host information and facilitate sufficient openness (thereby relevant technologies and collaboration. For MIW, this promoting innovation and expertise from other sectors. has resulted in academics from affordability) against too much The three critical components operations research (with parsing of the system, which are education, common no prior MIW experience) can lead to program cost standards, and separating the being rapidly and affordably increase and unattractiveness functions of integrator and educated in the relevant MIW to potential developers. An developer. A powerful approach processes and subsequently approach for testing open for enabling education and developing specialized, state- architecture used in many common standards is the of-the-art approaches in sectors including MIW is to Community of Interest (CoI). task decomposition, asset enlist an independent third- This approach was employed by allocation, and scheduling party agent (ideally one the MIW CoI, which first met in software. with no prior knowledge of May 2006 and was chartered in April 2008. It pulled together The goal of open architecture the system or its modules). experts from across the is to minimize the cost This agent serves as a Naval Research Enterprise to and effort associated with surrogate system integrator author and publish domain- technology upgrades and by integrating a previously specific data models (e.g., insertion. Its three components unseen module into the system mine-like contacts, plans, are modularity, standard while tracking metrics such as and environments), a sensor interfaces, and component hours of support interaction format data specification (e.g., reuse. The challenge for with the developers, minor imaging sonars), and developer achieving modularity within system tweaks, major system guidance (e.g., search theory, software begins with ensuring modifications, and total algorithm descriptions, and separation of application, integration effort. Within MIW, evaluation techniques). A key data, and presentation layers. use of this test has resulted in factor enabling this substantial The challenge for hardware an early, clear, and affordable progress in such a short time is often more complicated means to confirm and debunk 11
  • 12. www.onr.navy.mil/innovate Vol. 5 | June 2010 claims of open architecture data, formats, and interfaces. demonstrating compliance and provide feedback for The challenge with DR/IP with high-level mandates architecture improvements in management is that this area is and generating reams of multiple systems. Further, it has fraught with misconception and documentation. In fact, there proven to be an exceptionally misinformation. It is a common are many communities in DoD powerful tool in uncovering yet incorrect statement demonstrating progress in problems in business strategy, that government should open innovation and sharing contracting language, and data “always strive for at least their lessons learned. However, rights. government-purpose rights.” there are substantial barriers To support open innovation to open innovation; the two The goal of rapid technology the government should always most significant are DoD’s insertion is to minimize the strive for the most appropriate information assurance (IA) distance between the worlds data rights – this implies the posture and the widget-centric of development, prototype, government does not always (vice capability-centric) budget and production. Its critical have free rein over everything it structure. Within the Navy, the components include test beds, uses but rather leverages other budget issue must be addressed exit criteria, and management technologies as appropriate. by increasing coordination of data rights and intellectual One approach within MIW between the warfighter, property (DR/IP). Test beds concerns the need to use acquisition, requirements, and are a cornerstone of open sonar to look for things in the science and technology. For innovation, and when properly ocean. This need is shared example, the Navy has revised designed they are a core by other industries including the Concept Generation and enabler of making technology petrochemical, archeology, Concept Development process insertion rapid. The challenge geology, salvage, fisheries, etc. in an effort to streamline in making a test bed effective Therefore, some systems are ideas into concepts and then licensed with restricted data d from concepts, into actual “The goal of open business is to rights and no government- capabilities via a Navy-wide maximize the viable performer owned IP; some are jointly coordinated and collaborative developed with government- process. As an example of base by broadly leveraging purpose data rights and mixed working within IA constraints, relevant technologies and IP ownership; and some the MIW CoI is teaming with expertise from other sectors.” (truly unique to DoD) are fully the Anti-Submarine Warfare developed and wholly owned CoI and the Naval Postgraduate by the government. The result School to explore web-based is to give potential developers within MIW has been to force collaboration, educational (not only the integrator) the an overt and upfront strategy approaches, and processes ability to insert their own to address these issues leading for rapid technology insertion. modules, continuous access to cost savings and avoidance Finally, the ONR Office of to the results and effects, and of non-trivial issues in system Innovation is pursuing ways to the encouragement to test architecture, contracting, harness input from technology early and often. The challenge ownership, and future users by hosting a Technology in increasing the speed of strategies for competitive Innovation Game and a Massive transition is to make the test- procurement. Multiplayer Online Wargame bed as similar as possible to the in 2011. These are just a few actual systems employed by In summary, enabling open Navy efforts that are currently the end user. This is essential innovation requires the underway to maximize open in preventing developers government to foster several business opportunities, from building their own ad components within the minimize the costs and hoc test-beds and thereby activities of open business, efforts associated with open guessing and fabricating the open architecture, and rapid architecture, and rapidly inject nuisances associated with technology insertion. This new technologies into the user processes, available effort goes far beyond simply hands of the warfighter.  12
  • 13. Vol. 5 | June 2010 www.onr.navy.mil/innovate THE INNOVATION IMPERATIVE Brian Clark – Strategy Branch Head, Navy Warfare Integration (N00X) k The last 100 years of naval with these drives. Only when Command and N00X are operations have seen the new MP3 player utilized coordinating an Innovation enormous change and these smaller hard drives did Council of Captains (ICoC) innovation. At sea, sail gave way the combination of technology where technologists, concept to steam, then nuclear power, and operational concept result developers, resource sponsors and now hybrid-electric drive. in innovation. and operators will gather Battleships went from capital monthly to review innovation The Navy has faced similar ships to supporting platforms, efforts and identify where new situations. The advent of while aircraft carriers became opportunities for improvement nuclear power in the 1940s the centerpiece of naval power exist. didn’t mean much until Hyman projection. A fleet of 140 ships Rickover worked to combine The ICoC will review concept in 1900 grew to more than it with submarine propulsion ideas as part of the CNO’s 6000 during World War II, only to allow indefinite submerged new Concept Generation and to shrink to less than 300 today. operations. The introduction Concept Development (CGCD) Meanwhile, sailors now spend of more powerful aircraft process. This process provides more time in the air or on shore engines in the 1920s didn’t a method for new warfighting than during the 1940s, as the revolutionalize warfighting ideas to be proposed by number of people in the Navy until the Navy tapped into that operators and technologists changed from less than 900 per power to allow aircraft to fly for direct consideration by ship to more than 1200 today. from the new flight deck of the the Navy’s four-star leaders. Each of these major changes USS Langley. Currently the ICoC is developing grew out of a combination the concept ideas approved by of technology and new Collaborate, or Fall Behind CNO in the Navy Strategic Plan operational or organizational for FY12, and in the future, the concepts. None were a function Today, the Navy must continue ICoC will review and develop of technology alone. We often to apply the technologies concepts generated from associated “innovation” with being developed at research throughout the fleet. new advancements like the facilities around the world to the operational challenges of In addition to creating a process personal computer, mobile today. This is only possible, for new concept ideas to be phone or iPad, but none of though, if technologists and generated and developed, we these innovations really took fleet operators communicate, must continue the effort begun off until there was a new way of collaborate and experiment by ONR to foster a wide variety operating that took advantage with their ideas. The Office of venues that highlight the of them. of Naval Research (ONR) confluence of technology and Clayton Christensen, in The aggressively pursues these operational art. For example, Innovator’s Dilemma, points interactions, and their efforts wargames have long been a this out using the example at “open innovation” will means by which operators think of the computer hard drive further increase opportunities through how they might solve industry. While hard drive for collaboration between a future operational challenge. manufacturers were able to operators, scientists, and By bringing these operators make smaller and smaller engineers. Turning collaboration together with technologists hard drives, their mainframe into innovation, though, will in an innovation game, we computer customers weren’t require support from the fleet can explore how science and interested in them because and the Pentagon. To help technology may address future they didn’t need small size and institutionalize a process for challenges when combined didn’t want the reduced storage t wa a ant r turning ideas into innovation, with new operational concepts and lower reliabili that came er reliability r ab b the Navy Warfare Development or principles. We in OPNAV are 13
  • 14. www.onr.navy.mil/innovate Vol. 5 | June 2010 working with ONR to conduct a Navy Technology make each of our fleet units able to impact larger Innovation Game within the next year. areas for longer periods of time while staying within future cost constraints. New technologies The Budget Dilemma such as laser weapons and improved electronic warfare will be essential to the combat credibility It is hard to read any national publication today of future flights of ships such as LCS or DDG- and not be assaulted by dire predictions for both 51 – an important attribute for ships that will federal budgets and the national debt. Secretary increasingly have to operate independently in Gates spoke emphatically at the Air-Sea-Space denied or uncertain environments. Symposium and Eisenhower Library in May 2010 about the need to contain costs, reduce overhead Shortchanging our science and technology and become better stewards of taxpayer money. investments will only make the future fleet less At the same time, the demands on naval forces able to provide the widely distributed, forward are growing and will continue to expand as our deployed combat capability required to address ground forces draw down in Iraq and Afghanistan. irregular and anti-access threats facing our nation. While our troops are resetting at home, naval We must ensure, though, these investments forces will be called upon to maintain stability continue to address areas that could be future and security in the Middle East, Pacific, Africa operational problems or technology surprises, and elsewhere. Innovation has a central role in while also serving national priorities for advancing both improving our efficiency in meeting these science and technology. Establishing the right demands and improving the credibility of the priorities and emphasis in research funding is forces the Navy and Marine Corps bring to bear. itself a collaborative effort, where operators, scientists and engineers must continue to work Efforts at corrosion control, automation, and so the next generation can benefit from the unmanned and remotely piloted systems will combination of technology and concept.  OFFICE OF NAVAL RESEARCH MARKS 50TH ANNIVERSARY OF LASER TECHNOLOGY Article contributed by ONR Corporate Strategic Communications From scalpels to corrective conference that brought laser has an unlimited magazine eye-surgery to weapons, laser physicist-inventors together depth, precise speed-of-light technology has advanced from to brainstorm the technology capability and can engage scientific curiosity to scientific in 1959. ONR is proud of multiple targets. fact since receiving its patent the record of inventions and ONR also invested in the maser, on May 16, 1960. The Office of innovations in laser technology the precursor technology to Naval Research (ONR), which that spans the past 50 years. the laser, in the late 1940s-50s. has made investments in the One can only imagine what Researchers sought a means research and development we’ll sponsor in the next 50 of using short-wavelength of the laser, is joining the years.” radiation to investigate science community as it marks Researchers at ONR are molecular structure. The result the 50th anniversary of this applying laser technology in was the maser, or “microwave groundbreaking device. naval maritime defense. The amplification by stimulated “ONR’s contribution to the Navy and Marine Corps’ science emission of radiation.” Once invention of the laser is well and technology provider developed, researchers soon known,” said Dr. Lawrence is developing a laser that began work on the idea of Schuette, who heads ONR’s promises to change warfighting replacing microwaves with light. Office of Innovation. “We at sea. Planned for the Navy’s The laser and its numerous sponsored the Shawanga coming all-electric ship, the free commercial applications soon quantum electronics electron laser weapon system followed.  14
  • 15. Vol. 5 | June 2010 www.onr.navy.mil/innovate NWDC: NAVY’S CONCEPT GENERATION AND CONCEPT DEVELOPMENT (CGCD) PROGRAM RADM Wendi Carpenter – Commander, Navy Warfare Development Command r The Chief of Naval Operations changes and inform technology that exist and consider ways (CNO) established the Navy development. Our Navy is of using technologies that are Concept Generation and by nature a capital intensive, likely to exist. Concept Development platform-centric force. A Some concepts are (CGCD) Program in June 2008 cultural change is needed commonly referred to as to provide a collaborative to shift our focus to become “operational concepts.” This approach and structure for a capabilities-centric force. can be confusing. The term developing new Navy strategic Concepts provide a holistic “operational” refers specifically and operational concepts. approach to warfighting to the operational level of war, Commander, Navy Warfare integration that replaces sub- but is often used to describe Development Command optimal stovepipes. any type of military action. (NWDC) was designated CGCD identifies required We use the term “operating the Executive Agent for the capabilities throughout the concept” to refer to the program. Since the program spectrum of operations conduct of military action was established, NWDC has and provides a sound basis independent of the level of war. been increasingly engaged for investment decisions to An operating concept could be with the Office of Naval produce solutions across at the strategic, operational, or Research (ONR), partnering the Doctrine, Organization, tactical level. for wargames, analytical Training, Materiel, Leadership, studies, research, and potential Operating, functional, and Education, Personnel, and enabling concepts are also technology solutions to Facilities (DOTMLPF) spectrum, the military challenges and distinct from “concepts of while considering associated opportunities addressed in the operations.” A concept of risks and implications. operations (CONOPS) is concepts generated within the CNO’s program. NWDC’s efforts A concept is a notion or defined as “a verbal or graphic have the same goal: providing statement of an idea with an statement that clearly and the best affordable capabilities expression of how something concisely expresses what to the warfighters to prevent might be done – a visualization the Joint Force Commander wars or win the wars, if of future operations that intends to accomplish and how deterrence fails. describes how a commander, it will be done using available using military art and science, resources…” and it is often CGCD requires a frequent might employ capabilities associated with a specific dialogue and close partnership necessary to meet future warfighting scenario or theater. between organizations such challenges and exploit future as ONR and NWDC. NWDC’s opportunities. The primary Navy CGCD Program concepts address the needs of purpose of a concept is to the Fleet which inform ONR’s Processes envision new ways of operating, science and technology and the how the force can successfully The following figure provides research, development, test, conduct the described an overview of the basic CGCD and evaluation investments missions, and to define what process. It is important to to provide the requisite capabilities are required to deal recognize the three related, technology solutions to with today’s and tomorrow’s but separate and distinct improve naval warfighting. naval challenges and avail phases: concept generation, Concepts are about developing opportunities provided by concept development, and capabilities and the best way changes in the operating implementation of solutions. to employ them. They serve environment. It should describe The process is non-linear and as a basis to drive required new ways of using technologies highly flexible. 15
  • 16. www.onr.navy.mil/innovate Vol. 5 | June 2010 Concepts inform and support the Navy’s Planning, Programming, Budgeting and Execution process. Validated concepts provide valuable and defensible inputs for the development of the Navy Strategic Plan (NSP) and Navy Strategic Guidance (NSG) as well as the Navy Strategic Planning Process (NSPP). The NSP and NSG guides Navy investment decisions, identifies priorities, and critically examines risk in terms of missions. Concept Generation Phase Navy CGCD Program Processes The Concept Generation Phase starts with harvesting ideas that will potentially produce new • Changes in the operational feasibility of potential solutions. capabilities to address military environment In the last several years, challenges or opportunities. NWDC and ONR have been The process continues until • Changes in the potential threats closely aligned and partnered a full concept paper with in concept generation and potential DOTMLPF solutions development, helping to and a proposed action plan • Individual ideas / Fleet inputs shape research on potential are presented to the CNO for technology solutions. The his decision. This ensures that • Reality of fiscal constraints importance of this strategic concept development and the and collaborative approach commitment of the required The Concept Generation Phase cannot be underestimated. resources is undertaken is very much about research, Accordingly, there is an open only after the implications discovery, and defining the invitation for any organization and effects of implementing operational problem set, the to partner with NWDC and ONR the concept are identified challenges, the opportunities, to generate conceptual ideas and understood. Concept and the stakeholders and and drive rapid development generation can be initiated by their engagement. It requires of technology that will many sources such as (not an understanding the strategic and provide essential capabilities inclusive list): operational context as defined generated through the CNO’s • Capability shortfalls or by A Cooperative Strategy for CGCD Program. We shape the identified gaps produced 21stt Century Seapower (CS-21), Command goal of providing the by the NSP, NSG, NSPP and the Naval Operating Concept, t most effective and affordable other Navy higher authority and the applicable coalition, capabilities to the Fleet. planning processes joint, and Navy warfighting concepts and visions. It includes For more information about • Doctrine deficiencies the harvesting of ideas, the NWDC’s CGCD program and defining of warfighting gaps to contribute your innovative • Introduction of new with associated challenges or ideas, visit the NWDC website: capabilities / new opportunities to be addressed, http://www.nwdc.navy.mil/#  technology and the definition and exploration of the value and 16
  • 17. Vol. 5 | June 2010 www.onr.navy.mil/innovate INNOVATING TO PROTECT OUR FUTURE Gary Markovits – CEO, Innovation Business Partners, Inc. Jim Blesse – Innovation Business Partners, Inc. and ONR Office of Innovation The Navy’s innovation mission means augmenting what we Business Innovation Research, is broad and daunting. We do well today with new ideas, ONR Global engagements and must pursue revolutionary processes and tools that enable TechSolutions developments capabilities for future forces, us to leverage and benefit which either export problems mature and transition existing from the world’s investment in or import new technologies innovations, and respond to innovation. Open Innovation and CONOPS from an extended current critical needs. In the (OI) is just such a concept. innovation network. midst of these pursuits, we Innovation in its broadest Industry is facing an analogous must also maintain broad sense is the process by which challenge and in response they technology investments we generate new knowledge. have created a panoply of new to anticipate and counter It is the process by which we OI mechanisms embodied in potential disruptive innovations imagine a possible future state, companies such as NineSigma, from our enemies. use our science to prove it InnoCentive, YourEncore, In the future this mission possible and our technology MFG.com, Yet2.com and others. will become even more to make it feasible. More Unconstrained by the policies daunting if current trends pragmatically an innovation the Navy must conform to, such as the erosion of the is a novel and non-obvious they have created mechanisms U.S. manufacturing base and combination of technology focused on producing solutions the decline in our science, and concepts of operation in the shortest time at the technology, engineering and (CONOPS) that solve a problem. lowest cost. mathematics graduates is Historically those novel non- This produces two not reversed. Six years ago obvious combinations were opportunities for the Office we reached another tipping generated by the NRE’s network of Naval Research: one, find point. In 2004 more than half of researchers. But the NRE a way to use the commercial of the world’s investment in cannot employ every bright OI mechanisms to solve Navy research and development person in the world. What OI problems, and two, learn from happened outside of the U.S. seeks to do is either export our them and improve our own and our Patent and Trademark problems to outside research mechanisms to solve problems Office for the first time ever networks for solutions or to faster and deliver more value to granted more patents to foreign import from outside networks the warfighter. assignees than to Americans. the technologies and CONOPS Compounding all of this is OI is not a silver bullet. It is one that will enable us to solve the the pace of innovation which more weapon in the science problem. is growing exponentially. To and technology arsenal to help protect our freedom and to The Navy has been practicing us generate more value for remain a first class nation we methods of OI for a long our warfighters, protect our must increase our capacity for time through programs and freedom, and keep us a first innovation and this means we organizations such as the Broad class nation.  must innovate smarter, not Agency Announcements, Small harder. Innovating smarter does not mean abandoning our classic approach to innovation that has served us well. The scientists of the Naval Research Enterprise (NRE) are among the best in Naval S&T Problem Solving Process the world. Innovating smarter 17
  • 18. www.onr.navy.mil/innovate Vol. 5 | June 2010 UPCOMING ranging from web browsing to mobility patterns. Professor EVENTS Barabási will use mobile phone data to explore the patterns characterizing these temporal processes, leading us to the question of predictability in human activity patterns. To attend in person, please register at: https://secure. onr.navy.mil/events/regdetail. asp?cid=665&code=4 To stream the lecture LIVE starting at 1:00 pm EST and courtesy of Defense Media Activity, please visit the Armed with Science website: http:// will carry over including science.dodlive.mil/ Code and Director’s breakout rooms, Pitch-A-Principal ONR S&T Partnership appointments, the Exhibit Hall Conference – and our signature Information Spring 2010 Distinguished Exchange. During these varied Lecture Series: Final August 24th-26th collaborative opportunities, Lecture, June 28th, Mark your calendars for the attendees will meet Business 1:00 pm-2:30 pm Office of Naval Research (ONR) Opportunities staff and ONR Science and Technology (S&T) program officers to discuss Featuring Professor Albert- Partnership Conference at how to work with ONR and László Barabási, Center for the Hyatt Regency Crystal to exchange innovative ideas. Complex Network Research City, Virginia. The purpose Also, the Chief of Naval and Departments of Physics, of the conference is to Research (CNR) will continue Computer Science and Biology advance awareness of ONR’s the tradition of the CNR at Northeastern University, and S&T strategy, programs and Challenge, and issue a special the Department of Medicine at research initiatives; to present $1 million research challenge. Harvard Medical School S&T research challenges and Responses must be submitted Abstract of his lecture, From discuss possible solutions; to in person at the conference, so Networks to Human Activity broaden our S&T partnership please consider attending and Patterns: base; and to explore new ideas competing for one of the ten with academia, industry, and $100K grants. Highly interconnected networks government laboratories. with amazingly complex To attend, follow this topology describe systems Many of you attended the registration link: http://www. as diverse as the World Wide 2008 ONR S&T Partnership onr.navy.mil/Conference-Event- Web, our cells, social systems conference – the successful ONR.aspx  or the economy. Professor aspects from that conference Barabási will discuss the amazing order characterizing Did you miss the 2010 Navy Opportunity Forum? Visit our interconnected world and its implications to the website to see the narrative briefs, brochures, and network robustness and charts for more than 200 technologies developed by spreading processes. Most small businesses and funded by Navy’s Small Business of these networks are driven by the temporal patterns Innovation Research and Small Business Technology characterizing human activity, Transfer. http://www.navyopportunityforum.com 18
  • 19. Vol. 5 | June 2010 www.onr.navy.mil/innovate DIRECTOR’S CORNER Larry Schutte, Ph.D. The Office of Naval Research (ONR) hosted (and watch this space for a potential expansion the second Open Innovation (OI) Summit on in Asia). Because of our international presence 19 and 20 May. During that two day summit, and interests we are able to look across the we had the opportunity to explore the OI globe for innovative capabilities to bring to the tools available to organizations as they try to Naval Warfighter. Honing our S&T portfolio with integrate new innovation principals into their OI tools is a straightforward proposition and one business processes. At the same time, we were that we are actively pursuing. able to explore how three companies (Eli Lilly, At the end of the OI Summit, I became even General Mills and Proctor and Gamble) came more convinced that we need our leadership to use OI tools, the results they have achieved, to communicate the value of innovation in and the lessons learned. While each company is concert and across the entire community large and distributed like the Navy, we have one responsible to our warfighters. The challenge fundamental difference: in the Navy, we don’t for the Department of the Navy is to break own the entire business model – the taxpayers down cultural barriers and stovepipes and do. While I am slightly jealous of the freedom work across the DOTMPLF communities. In this the private sector has in its ability to maximize issue of the newsletter we have reached out the business model through OI, I see real across the commands and people that we are opportunity for the Navy to leverage OI across teaming with in order to bring their perspective the DOTMPLF (Doctrine, Organization, Training, on this important issue to the forefront. As Materiel, Personnel, Leadership and Facilities). we move ONR and the Navy forward with the At ONR our main business function is to provide many initiatives outlined in this edition, I feel venture capital for Science and Technology confident that OI will bring us closer to the kind (S&T). We are a global organization with offices organization we hope to be.  in London, Singapore, Chile, Tokyo and Prague SOCIAL MEDIA PRESENCE Follow ONR on Twitter: USNavyResearch http://twitter.com/USNavyResearch Check out ONR on Facebook http://www.facebook.com/officeofnavalresearch ONR was the first DoD organization to stream video LIVE! Watch the ONR Distinguished Lecture Series and Innovation Summits LIVE via the Defense Media Activity’s Armed with Science website: http://science.dodlive.mil/ Watch ONR’s Distinguished Lecture Series after the Event! http://www.youtube.com/watch?v=tHXD9MYDZHI http://www.youtube.com/watch?v=IGHMM7erXGE
  • 20. www.onr.navy.mil/innovate www.onr.navy.mil/innovate Vol. 5 5 | June 2010 Vol. | June 2010 Lawrence C. Schuette, Ph.D. Craig A. Hughes Director of Innovation Deputy Director of Innovation tel: 703-696-7118 tel: 703-696-3039 fax: 703-696-4065 email: craig.a.hughes@navy.mil email: larry.schuette@navy.mil schuetl@onr.navy.smil.mil Office of Naval Research One Liberty Center 875 North Randolph Street Suite 1425 Arlington, VA 22203-1995 www.onr.navy.mil/innovate