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LYCEUM OF THE PHILIPPINES UNIVERSITY
College of Business Administration
Corporate Management
Marketing Research/Thesis/Research Format
The sequence in which the thesis should be arranged and bound should be as follows:
Title Page
Approval Sheet
Acknowledgment
Abstract
Table of Contents
List of Tables
List of Figures
Chapter 1. The Problem and Its Background
Introduction
Background of the Study
Research Locale
Statement of the Problem
Objectives of the Study
Hypothesis
Significance of the Study
Scope and Limitation of the Study
Definition of Terms
Chapter 2. Review of Related Literature and Studies
Foreign Literature
Local Literature
Foreign Studies
Local Studies
Synthesis
Theoretical Framework and/or Conceptual Framework
Chapter 3. Research Methodology
Research Design
Participants of the Study
Instrumentation
Validation of the Research Instrument
Data Gathering Method
Ethical Considerations
Statistical Treatment of Data
Chapter 4. Presentation, Analysis, and Interpretation of Data
2
Chapter 5. Summary, Conclusions, and Recommendations
Summary of Findings
Conclusions
Recommendations
Bibliography (APA Format)
Books
Journals (including monographs and other research publications)
Periodicals
Unpublished Thesis
On-line Sources
Appendices
Questionnaire (with cover letter)
Request letter to conduct survey
Documents, memoranda, data/figures (if any)
Sample statistical computations or Raw Data
Curriculum Vitae
Prepared by:
Dr. John V. Padua
Faculty – Corporate Management
College of Business Administration

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Marketing Research: Research Format/Template

  • 1. 1 LYCEUM OF THE PHILIPPINES UNIVERSITY College of Business Administration Corporate Management Marketing Research/Thesis/Research Format The sequence in which the thesis should be arranged and bound should be as follows: Title Page Approval Sheet Acknowledgment Abstract Table of Contents List of Tables List of Figures Chapter 1. The Problem and Its Background Introduction Background of the Study Research Locale Statement of the Problem Objectives of the Study Hypothesis Significance of the Study Scope and Limitation of the Study Definition of Terms Chapter 2. Review of Related Literature and Studies Foreign Literature Local Literature Foreign Studies Local Studies Synthesis Theoretical Framework and/or Conceptual Framework Chapter 3. Research Methodology Research Design Participants of the Study Instrumentation Validation of the Research Instrument Data Gathering Method Ethical Considerations Statistical Treatment of Data Chapter 4. Presentation, Analysis, and Interpretation of Data
  • 2. 2 Chapter 5. Summary, Conclusions, and Recommendations Summary of Findings Conclusions Recommendations Bibliography (APA Format) Books Journals (including monographs and other research publications) Periodicals Unpublished Thesis On-line Sources Appendices Questionnaire (with cover letter) Request letter to conduct survey Documents, memoranda, data/figures (if any) Sample statistical computations or Raw Data Curriculum Vitae Prepared by: Dr. John V. Padua Faculty – Corporate Management College of Business Administration