This is the video we created as a team within the Full Sail University's IMBD program. I personally created the YouTube slides but had great team work to put the presentation together.

1. Creating a Online Word of
Mouth Campaign using
John Richards - YouTube; Kim Casey - Facebook; Rodney Haley - Pinterest; Stepfanie Cuevas - Blog
New Media Distribution Channels - Full Sail University

2. Target Demographic
Women
Ages 30-40
Re- Joining Academia
Has a busy lifestyle
Contemplating an Online Environment

3. The conversation begins on

4. What is ?
YouTube is a video-sharing website on which users can upload,
share, and view videos.
What can do?
Create custom video channels for personal and business use
• Share videos through embedding them onto personal websites and social media networks
View and comment on videos created by other YouTube users
Use a robust search engine tool that has access to 120 million + videos

5. Marketing Benefits
IMBS Program
Completely free to upload videos to YouTube. The only cost would be to
produce the videos themselves
• YouTube has established itself as the leader in video content on the World Wide Web
Viewers are able to share content quickly to their social media circles
• Each video allows viewers to interact with the channel owner through comment boards
• YouTube allows the story of Full Sail’s Internet Marketing BS program to be told
effectively the first time

6. If They Tell Two Friends...
Marketing Benefits IMBS Program
Completely free to upload videos to YouTube. The only cost would be to
produce the videos themselves
• YouTube has established itself as the leader in video content on the World Wide Web
Viewers are able to share content quickly to their social media circles
• Each video allows viewers to interact with the channel owner
... and They Tell Two through comment boards
Friends...
YouTube allows the story of Full Sail’s Internet Marketing BS program to be told
effectively the first time
...and so on... ...and so on... ...and so on...

7. Creating the Story
We will use YouTube to tell the story of women
currently working towards their Internet
Marketing degree and those who have graduated
from the program. These stories will be used to
create a story surrounding the woman within the
program allowing potential students the ability to
connect with the program.
At the end of each video the viewer will be given a call to
action to become a fan of our
Internet Marketing BS Facebook page

8. The desired action of
is to lead the the audience to

9. Facebook
“Facebook's mission is to give people the power to share and make the world more open and connected.”
(Facebook, 2006)
Facebook in is a social media website.
It is used to share profiles, images, messages, and
links in real time.
Facebook is free to individuals by creating a profile,
and free to businesses by creating pages.
These can be shared privately or publicly.
Connections are made by friending or liking each
other on pages or through profiles.
The Facebook Dashboard is simple and easy to
navigate for all users.

10. Facebook as a New Media Distribution
Channels
MarketingCharts staff reported that among B2C companies, 77% said they had
had acquired a customer through Facebook (2012).
New “PagePostTargeting” collects segments, and characteristics to pin point
markets (Constine, 2012).
Facebook is a free website that also offers payable advertising so your budget
has versatility.
Passing a message through Facebook is as easy as telling a friend, and they tell
a friend, and so on.
Facebook establishes a trustworthy platform through connected communities of
people that respond directly via organic communication.

11. Facebook Advantage in the Chosen Demographic
(Mashable.com.2012)
57% Woman
Woman Returning to Attain a Bachelors degree in IM age 30-40
Ages 30-40
57% have some college

12. Facebook Mash-ability
Facebook’s popularity and easy format makes it mash-able with other forms of social media.
Take the challenge: Go to any 10 pages on the Internet.
How many of those random pages had a Facebook icon link?

13. If They Tell Two Friends...
Summary
Facebook is a Social Media Giant but the future looks even more
promising for New Media Distributions.
With the female users ratio, age, and college education demographics
Facebook is a productive choice for the IMBS program.
Facebook’s added “Page Posting” will help the IMBS program to target
with pin point accuracy.
... and They Tell Two
Friends... The IMBS program’s ROI can be a phenomenal percent using free
platforms linked to other NMDC
Most importantly, Facebook is a trusted platform where women have
control to spread the word.
...and so on... ...and so on... ...and so on...

14. From Facebook Fans to Pinterest
Keeping up the social media momentum woman are quickly gathering in a new platform
that is called Pinterest This is a site were people connect, collect, and share ideas that
are collections of images found online through other website, blogs, and so on. Anything
that is an image and can be pinned is collected, friends follow each other, and share.
Your boards and data are also transmitted to Facebook and the community grows.

15. Why the Interest in Pinterest?
Pinterest is the third most popular social media site today
Established in December 2009 by Ben Silbermann.
By September 2012, Pinterest had over 20,000,000 users.
Fastest growing website in internet history.
85% of all Pinterest users in the US are female.
Users of Pinterest tend to be between the ages of 25 and 44. They tend to be
family oriented women, women who have kids, or manage a household. This is a
close match for our demographic of females between the ages of 30 and 40
returning to school after 10 years in the business world. They may be mothers
and/ or wives.
Setting up a Pinterest account is fast, easy, and free!

16. How to use Pinterest to promote the
Full Sail Internet Marketing Degree Program
Full Sail Internet Marketing Degree Program
We know that word-of-mouth is the most economical method of promotion.
Pinterest is well-suited for the target audience by the the use of visuals.
By using carefully chosen images of the FSO IMBS program, the target
audience will click on the images which will drive traffic to the FOS IMBS
website link.

17. Some examples of potential images to use for promotion
some keywords
to use as well

18. To attract prospects to the FSO IMBS website clickable links should be
created on our pins that direct to our website.
The Pinterest website will act as a map or sign directing potential customers
to the FSO IMBS link.
Conclusion
When visitors arrive at the site, we must engage the prospects with more
visually alluring images and dynamic content .
Pinterest is a practical and affordable option that when properly executed can
produce an impressive ROI. Pinterest can send massive amounts of traffic.
Facebook, blog, and twitter users can send additional traffic to our boards as
well.

19. Why Blogs?
Women who are on the Internet, and are over 30, spend the majority of their time
networking. Much of this networking is on blogs that are of interest of them.
Women who are starting businesses, or have interests in careers online like to
connect with other women who write these blogs and have connections.
Blogs tend to have large followings and bring to them a sense of community that
is the basis, and central communication spot, even before places like Twitter and
Facebook.
Blogs are where things are shared first and foremost, before anywhere else.

20. What are the ages of women reading blogs?

21. How The IMBS Program Can Market
Through Blogs
Starting a Full Sail “Where Are They Now” type blog could really boost the
enrollment numbers in the IMBS department. Featuring an alumni in an interview
type post, asking questions like how were classes, what are they doing now with
their degree, what new opportunities have opened up, etc, would be appealing to
a Woman over 30 exploring her options online.
Using Ads that can be displayed on a blog or a website’s side bar that women are
already on, can really produce the numbers that Full Sail would be looking for.
Showing Ads with women going back to school, learning, juggling a laptop and a
career, or juggling a laptop and a family, would really create a picture of the future
the potential student could have.

22. Conclusion
Women who are already trying to find ways to market their business online, are
spending time blogging. Reaching out to them directly online can give them a chance
to check out the program in a field they are already immersed in.
Marketing on blogs means that you would have people enrolled in an Internet
Marketing program that already find it fascinating and part of their daily lives.
Showing visuals of real women, and learning more about real women who also
completed the program and are now on the right path doing what they love, is a a
great way to showcase the programs strengths and highlights.
Blogs spread like wildfire. With one ad and one persons story being told, the trend can
catch on and the Internet Marketing program will be shared with all their blogging
friends.

23. References
(Facebook, 2006).Facebook.com.Retrieved December 4, 2012.
From https://www.facebook.com/facebook?sk=info
Pick, T. (2012). 72 Fascinating Social Media Marketing Facts
and Statistics for 2012. Retrieved December 4, 2012.
From. http://www.jeffbullas.com/2012/07/24/72-
fascinating-social-media-marketing-facts-and-statistics-
for-2012/
Constine,J. (2012). Facebook Unleashes Powerful Marketing Tool: Page
Post Targeting By Age, Gender, Likes, and More. Retrieved December
4, . From.http://techcrunch.com/2012/07/31/page-post-targeting-
enhanced/
Mashable. (2012)Social Demographics: Who's Using Today's Biggest Networks. Retrieved
December 4, . From.http://mashable.com/2012/03/09/social-media-demographics/

24. References
YouTube Press Statistics. In Youtube.com. Retrieved December 5th, 2012, from
http://www.youtube.com/t/press_statistics.
Full Sail University Logo copyright Full Sail University.
Additional images purchased on Shutterstock.com
http://www.sysomos.com/reports/bloggers/

25. References:
Mashable.(2012)How to use Pinterest to Recruit. Retrieved on 12/3/2012 from
http://mashable.com/2012/11/18/how-to-use-pinterest-to-recruit/
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