NUBEStech Market Expansion Study
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The culmination of an individual project integrated in to a group effort. Each member focused on a single country, then we utilized collaboration tools to bring the project together. Outstanding colleagues, professional collaboration, excellent results. Bullet points intentionally minimized. Emphasis was on talking points and presenting. My section was South Africa. I developed the project theme.
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NUBEStech Market Expansion Study
- 1. Market Globalization Study of Expansion in to Foreign Markets Team Presentation Prepared by: John Hansen Mark Hazaert Linda Soukhaphaly MIB560 International Business Dr. Andrew Fleck Concordia University Wisconsin This presentation is the intellectual property of the preparers. NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012 Business entities, trademarks and ® are fictitious.
- 2. Outline Agenda • South Africa • Introduction • SWOT Analysis - Product, Price, Place, Promotion • Recommendation • South Korea • Introduction • SWOT Analysis - Product, Price, Place, Promotion • Recommendation • Thailand • Introduction • SWOT Analysis - Product, Price, Place, Promotion • Recommendation • Conclusion • Questions NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 3. South Africa Source: http://www.newworldencyclopedia.org/entry/Image:Flag_of_South_Africa.svg Source: http://www.state.gov/p/af/ci/sf/ NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 4. South Africa Introduction • 50 million people • 470,693 Sq. Miles • World leader in Platinum, Gold and Chromium • GDP $554.6 Billion, $10,486 per capita (in US $) NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 5. South Africa SWOT Analysis Product Strengths More value-added features Weaknesses Delivering customized product direct to consumer Opportunity Increasing infrastructure development Threats Improper fit for current market habits and trends NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 6. South Africa SWOT Analysis Price Strengths Moderately priced against comparable competing units Weaknesses Weakness of Rand against U.S. Dollar Opportunity U.S. discussions with Southern African Customs Union Threats Fluctuating currency concerns NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 7. South Africa SWOT Analysis Place Strengths Growth of supermarkets and hypermarkets Weaknesses Marketing experience to culturally diverse demographics Opportunity Underserved market Threats Product Theft, counterfeiting, and grey-market distribution NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 8. South Africa SWOT Analysis Promotion Strengths Established web presence in domestic market Weaknesses Minimum local adaptation strategy Opportunity Growing trend in eCommerce Threats Current buying habits of South African consumers NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 9. South Africa Recommendation Final Recommendation is: PRIMARY FACTORS • Minimum local adaptation strategy • Comparative cost of laptop to average household expenses • Laptop computing does not match consumer demands Not to proceed with this effort • Increase of non-PC devices NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 10. Recommended Strategy Tablet Product Introduction • Product fits corporate strategy • Transnational strategy • Centralized production and R&D • Decentralized service, support and marketing • Greater profitability potential • Positions company for sustainability and future trends NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 11. South Korea Source: http://www.newworldencyclopedia.org/entry/Image:Flag_of_South_Korea.svg Source: http://www.state.gov/p/eap/ci/ks/ NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 12. South Korea Introduction • 48.8 million people • 38,023 Sq Miles • GDP $1.46 Trillion, $30,000 per capita (in US $) • Main industries: Electronics, Telecommunications, Automobile NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 13. South Korea SWOT Analysis Product Strengths Tech savvy people Language Weaknesses Unneeded memory Education Opportunity Gaming Threats Mobile devices/Tablets NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 14. South Korea SWOT Analysis Price Strengths High price point Weaknesses No distinguishable difference Opportunity Free trade agreement with US Threats Free trade agreement with China NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 15. South Korea SWOT Analysis Place Large Cities Strengths Infrastructure Weaknesses North Korea Opportunity Production Facilities Threats LG/Samsung NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 16. South Korea SWOT Analysis Promotion Strengths High internet usage Weaknesses Not a Korean product Education system Opportunity Credit Threats After sale service, word of mouth NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 17. South Korea Recommendation Final Recommendation is: PRIMARY FACTORS • Great price point • Free trade agreement • Strong economy • Great market • Possible production facilities • Excellent infrastructure To proceed with this effort NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 18. Entry Strategy • Exporting first then establish production in country • Transnational strategy • Centralized production and R&D • Decentralized marketing and operations • Marketing strategy • Local marketing firm • Internet/Gaming/Education • Localization • Keyboard • Hardware NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 19. Thailand Source: http://www.newworldencyclopedia.org/entry/Image:Flag_of_Thailand.svg Source: http://www.state.gov/p/eap/ci/ks/ NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 20. Thailand Introduction • 198,115 Sq Miles • 69.1 million people • GDP $326.6 Billion, $9,700 per capita (in US $) • Main industries: Tourism, Garments, Textiles, Tobacco, Agricultural Processing, Cement, Jewelry, Electronics NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 21. Thailand SWOT Analysis Product Strengths Installed operating system Weaknesses Consumers are use to Linux Businesses Opportunity Education Internet infrastructure Threats Tablets NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 22. Thailand SWOT Analysis Price Strengths High price point Weaknesses Strengthening Baht against Dollar Opportunity Hot commodity Threats Income inequalities NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 23. Thailand SWOT Analysis Place No existing full assembly plants Strengths Untapped markets Weaknesses Several competitors in the market Education/ Schools Opportunity Possible manufacturing plant for domestic consumption Competition with Singapore, Malaysia, Philippines and China Threats Increased labor wages NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 24. Thailand SWOT Analysis Promotion Customization at low costs Strengths Include Microsoft operating system Weaknesses Saturated Market Green technology Opportunity E-commerce Education system Threats Competition with Singapore, Malaysia, Philippines and China NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 25. Thailand Recommendation Final Recommendation is: PRIMARY FACTORS • Great relationship with Thailand • Growing economy/ infrastructure • Untapped markets • Existing manufacturers of computer components • No existing plants to complete To proceed with this effort product assembly • Increased disposable income NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 26. Entry Strategy • Transnational strategy • Centralized R&D • Decentralize marketing and operations • Wholly Owned Subsidiaries • BOI (Board of Investments) for FDI • Build manufacturing plant in strategic location • Create logistics strategies domestically • Customization strategy • Localization NUBEStech® Electronics Division - International Market Expansion Study, February 27, 2012
- 27. Conclusion South Africa • No Go with laptop computer • Recommend R&D of tablet computing device South Korea • Go • Export at first then produce locally • Transnational structure with centralized R&D and production • Localization strategy Thailand • Go • Transnational strategy with decentralized marketing • Wholly Owned Subsidiaries Mode of entry • Capitalize on BOI and treaty incentives NUBEStech® Electronics Division - International Market Introduction Study, February 27, 2012
- 28. Market Globalization Study of Expansion in to Foreign Markets NUBEStech® Electronics Division - International Market Introduction Study, February 27, 2012