1998 Recruiting Strategy
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John Sumser Presentation On Recruiting Strategy from 1998
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1998 Recruiting Strategy
- 1. John Sumser Defining Excellence In Electronic Recruiting
- 2. Internet Recruiting Strategy The Change Is Upon Us
- 3. Introduction • John Sumser • IBN: interbiznet.com – Industry Analysis – Seminars / In-house Training – Publications – Free Newsletters – Consulting/Strategy
- 4. 1999 Electronic Recruiting Index • Annual Overview • Strategy Posting Technique 1999 • Trends ELECTRONIC • Opportunities RECRUITING • Surveys INDEX • • Rankings The Industry Matures • Targeting • 2 Vols, 800 pages
- 5. Industry Outbriefing • One Day, Mid October, SF, Chi, NYC • Results and Implications • Posting Technique • Investment Strategy • Driving Trends • Site by Site Performance • Forecasts • Market Directions
- 6. Searching And Sourcing Techniques • One Day Immersion Seminar • Proactive Searching • Pool Development • Targeting • Tools and Techniques • Learning To Fish In Open Waters
- 7. Electronic Recruiting News • Free, Daily • Trends • Tips • Techniques • Analysis • Reviews • Honest http://www.interbiznet.com/hrstart.html
- 8. Recent Entrants Are You Ready For The Change?
- 9. Futurestep • Korn-Ferry / WSJ • Redefines Playing Field • Web Integration • Low Success Probability • Warning Shot http://careers.wsj.com
- 10. AltaVista Careerzone • Interim • Auto Spidering • Candidate Pool • Ad Revenues • Traffic Driver http://204.123.9.98/
- 11. Manpower • Supply Management • Loyalty Builder • Speed and Access • JIT Recruiting http://training.manpower.com/ • Labor Shortage
- 12. Matrix Resources • Fastest Growing • Web Integration • Training • Resource Vault • Order Entry http://www.matrixres.com
- 13. Knowledge Universe • IT Contracting • UK Personnel • Child Care / Preschools • Toys • Publishing • IT Proficiency Testing • CEO Membership Organization http://www.knowledgeu.com/ • Training Delivery
- 14. TMP Worldwide • Yellow Pages Roots • Monster Board • OCC • Med Search • Other Web Properties • IPO War Chest • Buying Search Firms http://www.tmp.com
- 15. Tax Search, Inc. • Calendar • Interactive Salary Analysis • Graduate Programs http://www.taxsearchinc.com/ • Candidate Pool Development
- 16. What Does It Mean?
- 17. The Driver: Demographics 3.00% 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% 1975 1985 1995 2005 2015 Annual Growth Rate
- 18. Workforce Projections 105 100 95 Millions 90 85 80 1990 1995 2000 2005 Workers Jobs
- 19. Pricing Trends l ode M g itin ru ec Price R Pr e ice Pur in g of P ric Po ll st in e ba gs Ey Postings Time = Sophistication Candidates
- 21. The Basic Principle Explained Candidates Value
- 22. Pricing In 2002 DSS + Pure Recruiting + HR Systems Integration Pure Recruiting Qualified Responses Guaranteed Price Target Targeted Eyeballs Posting Delivery Commodity Postings To Job Boards Value
- 23. LifeCycle Recruiting Workforce Planning Strategic Requirements Development, Implementation and Feedback Pre-Sourcing Sourcing Recruiting Assimilation Development Marketing Functions Retention Branding Attracting Selling Tailoring Customizing Maintaining
- 24. Electronic Recruiting Market $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 $0 1997 1998 1999 2000 2001 2002 2003 2004 2005 SiteDevelopment Posting Fees Marketing and Admin Subscriptions Sourcing Integration Pool Dev
- 25. Positioning and Strategy What Business Are You In?
- 26. Emerging Models • Candidate Acquisition Cost (Rising) • IS Recruiting An HR Function (Risky) • Demographic Desperation (In-house Training) • Networked Guilds (Technical) • Results Pad (Database Stuffing - Spider Push) • Agency As Recruiter (Watch TMP) • Agency As Classified Manager (Watch Hodes) • Professional Association As Mediator (IEEE) • Industry Targeting (IT, Marketing)
- 27. Facts • Candidate Acquisition Cost Increasing • Candidate Availability Declining • Generational Shortages Are Here • Passive Candidates Bombarded • Active Candidates Decreasing • Hours Per Placement Increasing • Margins Under Assault • Advantage Seems To Go To Large Players
- 28. Essentials • Training • Building an Online Presence • Practice and Experimentation • Results Measurement • Traffic Development • Value Delivery • Clarity of Purpose • A Plan
- 29. Meeting Expectations • Thorny Problem – Expectations Wrong – Efforts Misplaced • No Quantifiable Goals • No Method For Achievement • Frustration is Normal • Rapidly Changing Targets • Missing A Big Picture
- 30. Tools • Technology is a Tool • Think: Chisels • Looks like chaos • Use driven by Need • Always needs a Plan
- 31. Results • Focus on results - they don’t look like Tools • Tool requirements are results driven • You innovate from need • Not the other way round
- 32. The Best Thing You Can Do Build A Web Page
- 34. 1999 Electronic Recruiting Index • Annual Overview • Strategy Posting Technique 1999 • Trends ELECTRONIC • Opportunities RECRUITING • Surveys INDEX • • Rankings The Industry Matures • Targeting • 2 Vols, 800 pages
- 35. Industry Outbriefing • One Day, Mid October, SF, Chi, NYC • Results and Implications • Posting Technique • Investment Strategy • Driving Trends • Site by Site Performance • Forecasts • Market Directions
- 36. John Sumser Defining Excellence In Electronic Recruiting