Google optimisation - presentation for local IT business at PCR Bootcamp May 2013, UK

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John Straw

About how Google works, the wisdom of crowds and the importance of Google +

Business

© John Straw, 2013
Winning on Google
John Straw for

© John Straw, 2013
Agenda
John Straw, who the f..k?
The enormity of Google
How it works
The authourity and relevance of the crowd
Follow the money
Local search reality
Getting local listings
Google+ central to your local success
Where is Google going next
What to do next

© John Straw, 2013
John Straw, who?
Web log analysis
VP Europe
Sold to Microsoft 1997
Email marketing
Co Founder
Sold to Doubleclick 1999
SEO Agency
Founder
Sold to Lbi
2008
Search Data Platform
Founder
2010 - Funded by London
and Silicon Valley VC’s -
Current
Web Advisory Board 2007 - Current
Non Exec Chairman 2012 - Current
Chairman – Digital Advisory
Board
Global Head of eCommerce
2013 - Current

© John Straw, 2013
More clients than…more money
than…

© John Straw, 2013
More data than…
2008
1 trillion web pages
2013
30 trillion web pages

© John Straw, 2013
How Google Works
Actual weight 32lb
Crowd guessed weight 33lb

© John Straw, 2013
Authority and Relevance of the Crowd

© John Straw, 2013
What that means in reality…

© John Straw, 2013
So how do I get into listings?

© John Straw, 2013
Adwords
Warning: “Broadmatch” will show your ad for ANY incident of “IT”, “services”, “Bath”
Use: “Exactmatch” which will only show your ad for “IT services Bath”

© John Straw, 2013
And where you now must be:

© John Straw, 2013
Google in the future
Forbes - The rightful heir to Thomas Edison

© John Straw, 2013
Thank you…
john.straw@gmail.com
kun@redorbluedigital.com
Need help?...

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Much progress has been made in leveraging technology to improve patient care and healthcare efficiency, but there is still a long ways to go. While adoption rates have steadily increased for a range of technologies, insufficient attention to integration, on-going service and support, training and security, often result in less than optimal outcomes. This situation is especially problematic for the hundreds of thousands of small and mid-size healthcare practices that may lack deep IT resources and expertise. Using CompTIA research and market intelligence, this Channel Bytes presentation will equip you with 5 key tips for selling IT products and services to the healthcare sector.

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La Gamma Services opera nel settore dell' ICT - Information & Communication Technology e fornisce ai propri Clienti servizi di consulenza a valore aggiunto per l'Integrazione dei Sistemi Informativi. Il nostro mercato di riferimento e' costituito sia da Organizzazioni di medie-grandi dimensioni nell'ambito dei Finance, Telecomunicazioni, settori P.A., Industria & Servizi, su tutto il territorio nazionale e sia le piccole aziende di qualsiasi settore merceologico. Le competenze si dividono in 2 aree: sviluppo di applicazioni in mobilità con l'integrazione con i sistemi gestionali già presenti all'interno dell'aziende; Consulenza specialistica su sistemi di CRM (Siebel, Peoplesoft, SalesForce) e CTI (Genesys, Cisco);

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Google optimisation - presentation for local IT business at PCR Bootcamp May 2013, UK

2. © John Straw, 2013 Agenda John Straw, who the f..k? The enormity of Google How it works The authourity and relevance of the crowd Follow the money Local search reality Getting local listings Google+ central to your local success Where is Google going next What to do next

3. © John Straw, 2013 John Straw, who? Web log analysis VP Europe Sold to Microsoft 1997 Email marketing Co Founder Sold to Doubleclick 1999 SEO Agency Founder Sold to Lbi 2008 Search Data Platform Founder 2010 - Funded by London and Silicon Valley VC’s - Current Web Advisory Board 2007 - Current Non Exec Chairman 2012 - Current Chairman – Digital Advisory Board Global Head of eCommerce 2013 - Current

12. © John Straw, 2013 Adwords Warning: “Broadmatch” will show your ad for ANY incident of “IT”, “services”, “Bath” Use: “Exactmatch” which will only show your ad for “IT services Bath”

Editor's Notes

http://goo.gl/lceux

Google optimisation - presentation for local IT business at PCR Bootcamp May 2013, UK

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