This is a 25 minute presentation I gave to Malmö University's international office on blogging. It was an in house presentation addressing a specific issue of whether they should blog, and what form it could take. Issues covered include blog strategy, international office blogs, content creation and a little bit on evaluation.
20. Reinforce the pictureof Malmö and Sweden as a goodstudydestination8 - Reading content, leaving a comment - Leaving the blogto mah.se - Attractvisitors from Google - Sharingother digital content
21. Blogstrategy 9 1.Once wehave a blog, we’ll be ableto 2. Peoplewill read ourblog, because it helps themto…….. recruit new exchange students make an application, seeus as the right choice 3. Afterreading, wewantblogvisitorsto….. 4. …………., ……………., and …………….. willletpeopleknowwehave a blog 5. Wewillcreate ……. posts per month, with …….. in charge ofeditorial and ……….. in charge ofanalytics comment, visit mah.se Facebook offlinelinks Mah.se Anna 5 Knut http://bit.ly/fvps50 Jay Baer ’Lifting the Fog of the Blog’
22. 10 6. Sample posts, and theirheadlines, include……. http://bit.ly/fvps50 Jay Baer ’Lifting the Fog of the Blog’
27. Basic Checklist - Referring sites - Keywords - Visits Micro-conversions - Clicking on a link - Downloading a brochure - Watching a film - Leaving a comment