John Weiss, the executive creative director of WebMD, gave a presentation on experience design. He discussed how experience design can change lives and create evangelists. He covered what experience design is, different types of design, and provided examples of companies that are doing experience design well, such as Charity Water and Mint.com. Weiss emphasized building a culture that allows teams to get to the human aspect of design and defined responsibilities and execution for experience design projects.
10. IMPACT
(WHAT)
DIGITAL
PRINT
INTERACTION MOBILE
EXPERIENCE
ADVERTISING PRODUCT
DESIGN
SOCIAL ENVIRONMENTAL
INDUSTRIAL IDENTITY
11. ADVERTISING ENVIRONMENTA PRODUCT INDUSTRIAL INTERACTION
L
“ I think advertising is poison
gas. Advertising should tear
you up, you should get the
chills, and maybe you should
pass out when you watch it.
DESIGN Design is not just what it looks
like and feels like. Design is
how it works.
STEVE JOBS
In emphasizing evidential quality
and beauty, I also want to move
the practices of analytical design
far away from the practices of
propaganda, marketing, graphic
GEORGE LOIS
design, and commercial art.
”
EDWARD TUFTE
DIGITAL SOCIAL PRINT MOBILE IDENTITY
12. ADVERTISING ENVIRONMENTA PRODUCT INDUSTRIAL INTERACTION
L
“ I think advertising is poison
gas. Advertising should tear
you up, you should get the
chills, and maybe you should
pass out when you watch it.
DESIGN Design is not just what it looks
like and feels like. Design is
how it works.
STEVE JOBS
In emphasizing evidential quality
and beauty, I also want to move
the practices of analytical design
far away from the practices of
propaganda, marketing, graphic
GEORGE LOIS
design, and commercial art.
”
EDWARD TUFTE
DIGITAL
COGNITIVE
SOCIAL PRINT MOBILE IDENTITY
DISSONANCE
13. ADVERTISING ENVIRONMENTA PRODUCT INDUSTRIAL INTERACTION
L
“ I think advertising is poison
gas. Advertising should tear
you up, you should get the
chills, and maybe you should
pass out when you watch it.
DESIGN Design is not just what it looks
like and feels like. Design is
how it works.
STEVE JOBS
In emphasizing evidential quality
and beauty, I also want to move
the practices of analytical design
far away from the practices of
propaganda, marketing, graphic
GEORGE LOIS
design, and commercial art.
”
EDWARD TUFTE
CURIOSITY
SURPRISE
DIGITAL SOCIAL PRINT MOBILE IDENTITY
MEANING
INTENSITY
IMPACT
14. ADVERTISING ENVIRONMENTA PRODUCT INDUSTRIAL INTERACTION
L
“ I think advertising is poison
gas. Advertising should tear
you up, you should get the
chills, and maybe you should
pass out when you watch it.
DESIGN Design is not just what it looks
like and feels like. Design is
how it works.
STEVE JOBS
In emphasizing evidential quality
and beauty, I also want to move
the practices of analytical design
far away from the practices of
propaganda, marketing, graphic
GEORGE LOIS
design, and commercial art.
”
EDWARD TUFTE
CURIOSITY GET THINGS DONE
SURPRISE INFORMATIVE
DIGITAL SOCIAL PRINT MOBILE IDENTITY
MEANING USEFUL
INTENSITY USABLE
IMPACT TRANSPARENT
20. Rapid Iteration High Fidelity
HUMAN CONSUMPTION
ABILITY TO FAIL
Flexible Toolset
Research
Validation
Experiment / Innovate
21. CHANNEL
(WHAT)
DIGITAL
PRINT
INTERACTION MOBILE
ADVERTISING PRODUCT
(WHY)
SOCIAL ENVIRONMENTAL
EXPERIENCE DESIGN
(HOW)
INDUSTRIAL IDENTITY
HIRE PASSION