1.
Culture
Code
Designing a great company that we all love

2.
Contents
Who We Are
What We Do
11 Qualities of a
Limitless Lab Member
11 Facets of the Limitless
Lab Culture

3.
What is
CULTURE?
Culture is the set of common
values, beliefs, and behaviors
of an organization.

4.
It is the blood that pumps
through the veins of an
organization.

5.
We care about culture
because it shapes the
way we work,
indicates our
long-term success,
and drives the impact
we can do.

6.
Culture attracts amazing
talent and clients alike.
At Limitless Lab, we don’t want culture to just happen.
This document contains how our company culture has
been designed and how we aspire it to be.

7.
Who We Are

8.
We are Limitless Lab.
We are a design and innovation company. We enable
people to see possibilities, break boundaries, and
challenge the status quo using design.

9.
Our clients and partners are:
Government
Agencies Businesses
NGOs and Social
Enterprises
who want to challenge
the status quo and
innovate
who want to grow and
create better possibilities
for their company
who want to create more
impact through design
and innovation

10.
What We Do

11.
What We Do

12.
Train people, transform mindsets, and facilitate
innovation

13.
Create or improve products, services, experiences, and
campaigns with our partner clients

14.
Spark community empowerment and local social
innovation projects

15.
Venture into our own initiatives that
make an impact in society

16.
How We Work

17.
Our process is simple.
But we don’t let our process limit us. Design thinking is
non-linear. Most of the times, things can get uncertain
and ambiguous but we proceed anyway.
We use the design thinking methodology.

18.
Our Process
Empathize
Understand deeply
the people we are
designing for
Define
Make sure that we
are answering the
right problem
Ideate
Create possibilities
and build on the
ideas of others
Prototype
Transform ideas to
reality and for
testability with
minimum time and
effort
Test
Learn and improve
through real
feedback from real
people

19.
The Qualities of a
Limitless Lab Member
The Qualities of People We Invite Onboard

20.
Optimism
1 ● You radiate positive energy and
believe in possibilities
● You remain optimistic especially in
difficult times
● You see opportunities in challenges

21.
Curiosity
2● You value learning and ask a lot of
questions
● You listen without judgement
● You are not afraid to say “I don’t know”
but you back it up with “.. but I will find
out.”

22.
3● You make wise decisions and always
prioritize collective good rather than
your own
● You think strategically and can
prioritize tasks and responsibilities
depending on urgency
● You can remain calm and make wise
decisions despite stressful situations
Good
Judgement

23.
Communication
4● You can express your ideas and thoughts
well in either writing or speaking
● You are candid, open, honest, and
authentic, but remain respectful of
everyone
● You are a good listener and have real
intention to understand others better

24.
5● You are an innovator and a
changemaker
● You see opportunities behind problems
● You aim to give value to people and
create new possibilities
Entrepreneurial
Mindset

25.
Courage
6● You embrace ambiguity but take
calculated risks
● You persevere and take leaps of faith
in difficult times
● You speak your mind even if everyone
in the room has a different opinion

26.
Humility
7● You listen to feedback and
acknowledge your mistakes
● You share credit when you succeed,
but also celebrate the wins of others
● You talk less and listen more

27.
Self-awareness
8● You know your strengths and
weaknesses
● You are self-reflective and
acknowledge your mistakes
● You practice kindness and empathy

28.
9● You are efficient and self-motivated
● You have self-discipline and take on
responsibility
● You deliver impact and results
High
Performance

29.
10● You work hard and persevere
for what you believe in
● You are excited to work on
purpose-driven projects
● You are growth-oriented and
self-motivated
Passion

30.
11● You value working on projects that
contribute to society
● You have your own social
advocacies
● You begin with the end or purpose
in mind
Purpose-
driven

31.
11 Facets of the
Limitless Lab Culture

32.
1 People
First

33.
The people we are trying to design
for and to serve always comes first.
We always put their best interest. If in doubt, below is a
simple cheat sheet of who matters most:
USERS CUSTOMERS TEAM INDIVIDUAL
Our relationships with our customers and stakeholders distinguish us from the rest.

34.
2
Mutual
Respect and
Trust

35.
We practice professionalism and
mutual respect.
What are examples of respectful behavior?
● Constructive and respectful conversations, dialogues and
disagreements
● Appreciating your colleagues’ work
● Inclusion of everyone in the work process
● Settling disagreements in a professional manner
We value all members’ opinions and understand that at the end of the day, we are all human.

36.
What is not accepted?
● Shutting down others’ ideas
● Saying disrespectful and offensive words
● Dismissing arguments with ad hominem statements and the
like
● Making others feel that they do not belong in the team
We value all members’ opinions and understand that at the end of the day, we are all human.

37.
3
Alignment
and
autonomy

38.
Our team is empowered to think
independently and own their work.
At Limitless Lab, we apply agility in how we work.
We avoid micromanagement and give value to autonomy as long
as it is aligned with our overall values.
In the end, Limitless Lab encourages accountability and creates
a high degree of trust among our members.
Balancing alignment and autonomy is one of our keys to giving our customers success.

39.
4Use good
judgement

40.
We don’t have an extensive list of
policies and procedures.
Instead of having numerous policies (which will only make our
head spin), we simply summed it all up into one.
USE GOOD JUDGEMENT.
Good judgment leads to positive impact - the most important
result we aim to achieve.
At Limitless Lab, we think positive impact enables us to make good influences to other people.

41.
5
Collaboration
not
competition

42.
We are independent thinkers who
practice collaboration.
Limitless Lab believes that owning your work doesn’t necessarily
mean having tough competition among the team. Instead, we
collaborate our different yet aligned ideas which results into
greatness.
In fact, collaboration is a part of our recipe that makes our
customers, stakeholders, and industry partners delighted.
We have competition among the team - good competition - which leads to collaboration.

43.
6
Transparency
and open
communication

44.
Limitless Lab doesn’t keep secrets
(most of the time).
All of our members practice transparency. Transparency and
open communication is what helps us collaborate and
produce limitless ideas.
Of course, there are limits to transparency. We don’t share legal
information and personal information about our team and
customers.
Limitless Lab keeps our internal and external relationships as transparent as possible.

45.
7
Celebrate the
wins of your
colleagues

46.
We are a close-knitted team who
supports each other’s endeavors.
Limitless Lab is composed of members (with different
backgrounds, skills, hobbies, etc.) who share the same goal -
help different types of people achieve their goals and challenge
themselves using design.
As part of one team, we toast to our victories and
achievements - be it as an organization or as an individual.
Having great colleagues contributes to our drive to strive better in achieving our goal.

47.
8
Failures and
experiments
are welcome

48.
People learn from their mistakes.
We believe in the universal saying “nobody’s perfect.” We know
that no one is perfect - even great design thinkers have their
bad days.
However, we believe that life is like an experiment wherein we
learn every time we fail. That is the exact reason why Limitless
Lab welcomes failures and experiments.
We welcome mistakes, but we still make sure that we never make the same mistakes twice.

49.
9
Results and
impact over
work hours

50.
Results drive us to be more limitless.
The current generation have changed how they live and work.
The usual 9AM to 5PM work shift turned into a flexible one.
Limitless Lab also adapted to these changes, and instead we
focus on the results we deliver.
Most of the time, quantity of work hours does not equate to
the quality of work outputs delivered.
The main result Limitless Lab aim is the positive impact we can give to our customers.

51.
10 Work-Life
Integration

52.
Design unifies our work and
personal lives.
Another change we have adapted is the change of work-life
balance to work-life integration.
Limitless Lab members are also design thinkers outside of work. We
apply this framework in several aspects of our personal lives.
Because of this, it isn’t difficult for us to integrate our work with
our personal lives.
We can work from home whenever we need to and still accomplish the expected results.

53.
11
Dare to go
beyond the
status quo

54.
We challenge the status quo with
our customers.
Limitless Lab defies the notion to “stick with the status quo” (as
quoted by High School Musical). We give ourselves challenging
goals that we strive to achieve.
We believe that design is a powerful tool in changing the world,
and we also encourage our customers to do the same.
We know what norms to break, and how we as an organization can triumph in these challenges.

55.
Imagine
a great company

56.
Imagine
Limitless Lab

57.
Ready to be part of
building Limitless
Lab’s culture?
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