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Altmetrics at Altitude: Attaining Higher Ground 
Joseph Kraus 
University of Denver 
For the RMSLA Membership meeting, October 29, 2014
I am going to put this online at URL, so you don’t have to take prodigious notes. 
Anyone want to be the Google Jockey? 
Note:
Today, we are going to cover: 
What, who, when, where, why, and how 
Altmetrics
What the heck is it? 
Altmetrics – What?
Article-Level Metrics 
Artifact-Level Metrics 
Other terms
Jason Priem, Heather Piwowar, Stacy Konkiel (ImpactStory) 
Martin Fenner (PLOS) 
William Gunn (Mendeley) 
Euan Adie (Altmetric) 
Andrea Michalek and Mike Buschman (Plum Analytics) 
Altmetrics – Who?
http://www.slideshare.net/hpiwowar/building-skyscrapers-with-our- scholarship
Other interested parties 
NISO 
Publishers 
Librarians/Information Professionals 
Readers 
Policy makers 
Altmetrics – Who?
Right now and into the future. 
Altmetrics – When?
Any place where people care about metrics 
Such as administrators. Are there any who do not? 
San Francisco - Mention DORA 
Altmetrics – Where?
Because Reasons! 
Altmetrics – Why?
Concerning social media, “there is a danger that this form of com- munication is gaining too high a value and that we are losing sight of key metrics of scientific value, such as citation indices.” 
Altmetrics – Why?
“‘Let's laugh at those silly scientists doing social media outreach when they should be writing papers!’ The K-index trivialises those of us who work hard to communicate science with the public.” 
Altmetrics – Why?
“Peter Higgs: I wouldn't be productive enough for today's academic system 
Physicist doubts work like Higgs boson identification achievable now as academics are expected to 'keep churning out papers' 
Altmetrics – Why?
Publish or perish culture 
Where (and how often) one publishes should not be the main concern 
Evaluate the quality of the work 
Some organizations have vowed to say that the journal name is not under consideration 
Altmetrics – Why?
Broader Impacts Review Criterion 
http://www.nsf.gov/pubs/2007/nsf07046/nsf07046.jsp 
“Broaden dissemination to enhance scientific and technological understanding, for example, by presenting results of research and education projects in formats useful to students, scientists and engineers, members of Congress, teachers, and the general public.” 
Altmetrics – Why?
ImpactStory 
https://impactstory.org/JosephKraus 
Plum Analytics 
Pitt 
Altmetric 
For Institutions 
Bookmarklet 
Altmetrics – How?
From the publisher 
http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0046150 
http://www.sciencemag.org/content/346/6208/1253596.full 
Altmetrics – How?
Who said or wrote: 
“Not everything that can be counted counts, and not everything that counts can be counted.” 
Pop Quiz
Questions?
http://www.asis.org/Bulletin/Apr-13/ 
http://crln.acrl.org/content/74/6/292.full 
http://www.ala.org/acrl/publications/keeping_up_with/altmetrics 
For further reading
Library Journal article on Plum by Bonnie Swoger 
https://www.diigo.com/user/jokrausdu/ altmetrics 
Follow #altmetrics on Twitter 
http://www.mendeley.com/groups/586171/altmetrics/ 
More further reading
Found some in Google Images, “labeled for reuse with modification” or Flickr with 2 different CC licenses 
Raised hands http://www.ok.gov/abletech/images/Classroom- FourthGraders.jpg via http://www.ok.gov/abletech/Special_Education_Resolution_Center/ 
https://twitter.com/IanMulvany/status/425006889949495296 
Image credits
Human pyramid http://www.flickr.com/photos/cobaltfish/9614174604/ CC-BY-SA. 
Elevator http://www.flickr.com/photos/yodudedan/448988655/ CC-BY 2.0 
Image credits

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Altmetrics at Altitude: Attaining Higher Ground