In this Powerpoint deck, we've included some basic information about the How Art Works project to facilitate the web conversation and follow-on discussions.

1. Monitor Institute
A member of the Monitor Group
HOW ART WORKS:
Web Conversation Prep
9 March 2012
BEIJING CAMBRIDGE CASABLANCA CHICAGO DELHI DUBAI HONG KONG JOHANNESBURG LONDON LOS ANGELES MOSCOW MUMBAI
MUNICH NEW YORK PARIS RIYADH SAN FRANCISCO SÃO PAULO SEOUL SHANGHAI SINGAPORE TOKYO TORONTO ZURICH

2. How Art Works
A theory-driven model & measurement framework for
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understanding the impact of art on individuals & communities

3. PROJECT ARC
The How Art Works project consists of three phases
Phase I Phase III
Phase II
Lit Review & Finalize
Convene Working Group Meetings
Expert Interviews Logic Model
(Jan – April)
(Sept – Dec) (May- June)
Systems Map
Asheville NC
& Evaluation
Web Workshop
Framework
Conversation #2 April 18-19
Web March 21
Conversation #1
Oakland CA March 14
Workshop
Feb 22-23
Synthesis
Report
Jan 6
Accomplishments:
 Completed 45 interviews
 Conducted review of
literature on impact of art
& "Quality of Life"
 Constructed “productively 3
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inaccurate” systems map

4. WHERE WE ARE TODAY
This deck is a debrief of the Oakland workshop–it’s meant to prepare us for the web
conversations
Phase I Phase III
Phase II
Lit Review & Finalize
Convene Working Group Meetings
Expert Interviews Logic Model
(Jan – April)
(Sept – Dec) (May- June)
WE ARE
Systems Map
HERE Asheville NC
& Evaluation
Web Workshop
Framework
Conversation #2 April 18-19
Web March 21
Conversation #1
Oakland CA March 14
Highlight (un)certain
Workshop parts of the system
Feb 22-23 Identify data
Synthesis Test & refine to gather or track
Report more granular
systems map
Introduce & refine
Accomplishments:
high-level
 Completed 45 interviews systems map
 Conducted review of
literature on impact of art
& "Quality of Life"
 Constructed productively
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inaccurate systems map

5. OUR CHALLENGES & OUR TOOLS
1. Understanding Art 1. A “Productively
2. Understanding "Quality Inaccurate” Starting
of Life" View
3. Understanding the 2. A Method for Mapping
Links Between them Complex Systems
3. Your Intellectual
Horsepower
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6. Hard?
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Ah, yah. Really hard.

7. A FEW WORDS ON „SYSTEM MAPPING‟
Will help us with our
1. A tool for picturing
problem…
complexity
2. Starts with list of key
How are ‘art’ and
factors ‘quality of life’
3. Adds links illustrating connected?
flows
4. Captures seeming
Really connected?
contradictions, cascades,
and feedback
What causes what?
And in what sequence?
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8. OAKLAND, CA WORKSHOP ACTIVITIES
Visceral arts
experience to
ground the
conversation
Allow people to
move beyond the
“What is art?”
question
Probe people to
question what
Quality of Life Introduce then
means refine
“productively
Weave the inaccurate”
tapestry of our systems map
“ideal system,”
collectively
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9. OUR QUESTION & CRUDE SYSTEM MAP
WE STARTED WITH IN OAKLAND
How are ‘art’ and ‘quality of life’
connected?
Arts
Enrich
Generate
Human
Artifacts
Experience
Capacity to
Express
Oneself
Produce Cultural, Produce
Social and Economic
Cognitive Value Value
“Quality
of Life”
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10. REACTIONS TO THE CRUDE SYSTEMS MAP
FROM CONVERSATIONS IN OAKLAND CA
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11. SOME OF THE ADDITIONAL RICHNESS WE DISCOVERED
 Time & place (4)
 Tech innovation (1)
 Aesthetics (18)  Works of art (10)
 Education (10)  Artists (5)
 Values (13)  Market Place (11)
 Empathy (10)  Creative capacity (19)  Economic Value (6)
 Self Actualization (18)
 Generativity (6)
 Community (34)
 Resilience/memory (15)
 Right to culture (7)
 Happiness (3)
 Cultural Equity (3)
 Spiritual Literacy (0)
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12. WHERE WE NEED YOUR HELP ON THE WEBINAR
We will share the next draft of the map.
It will be much more complex & detailed.
We will seek your help to further refine it.
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