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Stop Trying to Avoid Losing and Start Winning: How BS 8878 reframes the Accessibility Question

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Jonathan Hassell's IWMW-13 plenary on BS 8878

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Stop Trying to Avoid Losing and Start Winning: How BS 8878 reframes the Accessibility Question

  1. 1. Stop Trying to Avoid Losing and Start Winning: How BS 8878 Reframes the Accessibility Question Prof Jonathan Hassell, Visiting Professor London Metropolitan University, Director of Hassell Inclusion, Lead-author of BS 8878 (@jonhassell) IWMW 2013 27th June 2013
  2. 2. The current pain… • Most organisations are terrified about accessibility • They don’t understand people who are disabled… who always seem to ask for the impossible… at crunch times in a website’s time-constrained development • They feel whatever they do is probably not enough, but don’t know how far they need to go • And they don’t know if there’s anything in it for them other than risk mitigation • Worse, if they get anything right, it’s usually only for one product, or one version of a product… • Or it’s because of one committed, passionate individual… whose eventual departure leaves them needing to start all over again
  3. 3. ‘what I want is to strategically embed inclusion into [my organisation’s] culture and business-as-usual processes, rather than just doing another inclusion project’ Most common request from Heads of Diversity & Inclusion Vanguard Network 2011 Where I think you want to be…
  4. 4. ‘Adapting to responsive web design has required a complete redefinition of how we approach the web at Jisc infoNet. It's had an effect on every part of the service; not just in web development but from content management and creating resources, to our processes, workflows and how we manage web projects.’ Abstract of David Cornforth @ JISC InfoNet’s talk straight after me here at IWMW-13 As you’d like to be with many other web issues…
  5. 5. But the accessibility world’s solutions often seem piecemeal and tactical, not strategic
  6. 6. And often seem like competition for your time, rather than linking in with any other useful web strategies Social & search strategy Mobile strategy (apps,responsive design) Open data strategy User experience strategy Content strategy
  7. 7. So how do most do accessibility? Do the bare minimum… then all hands to the pump to fix things…
  8. 8. But to fix it, you don’t just need to do this..You also need to do this…
  9. 9. And you need to fix the problem in the process, not the product, to prevent it re-occurring
  10. 10. You need to make everyone involved in making your products engaged and responsible, not just your ‘accessibility superhero’ Designers Writers Project Mgrs Product Mgrs Finance Legal Marketing Strategy Research & TestersDevelopers Snr Mgrs
  11. 11. ‘Most internal web teams in higher education agree their web strategy is being held back by the culture and organisation of the institution. Unfortunately [they] feel unable to bring about change. They feel like a small cog in a very big machine…’ Abstract of Paul Boag @ Headscape’s talk at 14:45 today, here at IWMW-13 This is hard…
  12. 12. It’s even harder if you’re not clear why you should do it in the first place…
  13. 13. We need to reframe the accessibility conversation…
  14. 14. Source: DFEE 11mdisabled people 12molder people (of pension age) 7 m adults with low- literacy levels (<age 11) Opportunity: the commercial business case – maximising reach
  15. 15. + = Help for embedding: motivation… competence… process… +
  16. 16. Created by accessibility experts from: The people behind BS 8878… Training already delivered to:Reviewed publicly worldwide by: • 328 accessibility experts worldwide • incl: experts in personalisation, aging, mobile accessibility, IPTV, inclusive design, usability, user- research and testing, disability evangelism
  17. 17. Rob Wemyss Head of Accessibility Royal Mail Group BS 8878 has given us a framework to help reduce costs and improve our quality when delivering accessible web products for our customers.
  18. 18. Helps you handle real-world challenges…
  19. 19. Real-world challenge 1: how much is it going to cost?
  20. 20. Real-world challenge 2: can we measure ROI?
  21. 21. Real-world challenge 3: will it constrain our innovation?
  22. 22. Real-world challenge 4: will inclusive design give us all we need? Comment: at 08:24am on 14 Jul 2010, thrifty wrote: * The background colour is forced to white - high contrast contributes to eye strain & headaches. Perhaps a light grey would help here? Comment: at 08:05am on 14 Jul 2010, chris b wrote: … Awful 'UK News/World New' panel - … Terrible contrast too between the text and dark background.
  23. 23. Real-world challenge 5: we can’t do everything for everyone, so…?
  24. 24. Real-world challenge 6: procurement not in-house creation Accessibility reqs Accessible deliverables
  25. 25. Real-world challenge 7: whose job should it be…? Designers Writers Project Mgrs Product Mgrs Finance Legal Marketing Strategy Snr Mgrs Research & TestersDevelopers
  26. 26. Allows you to choose the right guidelines for your product & audience… Rather than making you mould your product to rigid guidelines…
  27. 27. Uses WCAG 2.0 for what it’s good at… Not what it isn’t…
  28. 28. not just a compliant one • Well-known American pioneer of Inclusive Design • Sam Farber’s wife, a keen cook, suffered from arthritis… “Why do ordinary kitchen tools hurt your hands?” • First 15 products launched in 1990 • Sales growth over 35% per year from 1991 to 2002 • The line has now grown to over 500 products • Over 100 design awards received Helps you build a better website…
  29. 29. If you need support & training – I’m happy to help Bespoke workshops on organisational or project basis…
  30. 30. © hassellinclusion • the full guide on how to transform your organisation to achieve the consistent creation of web sites and apps that are usable and accessible to all your customers, at the most efficient cost • with practical case-studies from leading accessibility experts worldwide, including: • Brian Kelly (UK), • Jennison Asuncion (Canada), • Debra Ruh & Jeff Kline (USA), • Andrew Arch (Australia) • David Banes (Qatar) • Axel Leblois (UN) For information on the book’s publication, free access to video case-studies, and a chance of winning the book… send us your details via the form on the next slide Or, if you want to help yourself, read my forthcoming book - available summer 2014
  31. 31. e: jonathan@hassellinclusion.com t: @jonhassell w: www.hassellinclusion.com