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Search Becomes Display

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Presentation at Search Engine Strategies San Jose 09.

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Search Becomes Display

  1. 1. <ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>SEARCH BECOMES THE DISPLAY OS
  2. 2. <ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>Twitter: @jonathanmendez Blog: Optimize & Prophesize
  3. 3. <ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>THE GOLDEN TRIANGLE
  4. 4. <ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>THE GOLDEN SHOWER
  5. 5. <ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>On June 18 th 2009 a link from Yahoo’s homepage to this page on NYTimes.com generated 9M page views in only 2 hrs. ATTENTION DEFICIT DISORDER
  6. 6. <ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>SEARCH SAVES! INTENT SEGMENTATION CREATIVE BUYING CAMPAIGN MANAGEMENT
  7. 7. <ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>INTENT <ul><li>PERFORMANCE </li></ul><ul><li>DATA </li></ul><ul><li>CPX </li></ul>Display “Search” OS
  8. 8. <ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>SEGMENTATION <ul><li>DIFFERENTIATED </li></ul><ul><li>AUDIENCE </li></ul><ul><li>CURRENT BEHAVIOR </li></ul>Display “Search” OS
  9. 9. <ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>CREATIVE <ul><li>TARGETED </li></ul><ul><li>DYNAMIC </li></ul><ul><li>SELF SERVE </li></ul>Display “Search” OS
  10. 10. <ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>BUYING <ul><li>BID & RTB </li></ul><ul><li>EXCHANGES </li></ul><ul><li>AUTOMATED </li></ul>Display “Search” OS
  11. 11. <ul><ul><li>Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC </li></ul></ul>CAMPAIGN MGMT <ul><li>LOW MINIMUM </li></ul><ul><li>NO SWITCH $ </li></ul><ul><li>OPTIMIZATION </li></ul>Display “Search” OS

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