22. 1. What platforms do they use?
2. Who do they follow?
3. Which of your competitors do they follow?
4. Which influencers in your sector do they follow? (brands / publishers / vacous humans with
beautiful hair)
5. Why?
6. What time are they lurking online?
7. What time are they active online?
8. What questions do they have that you can answer (without selling them anything)?
9. What free resources can you provide on your website and share on social?
23. Social Media Marketing Guide
- mnky.bz/2qgiOie
• How to know your audience
• How to create and curate content
• When to schedule your posts
• How to outreach to influencers and spread awareness of your brand
• What to monitor on social
24. Where are the guidelines for
appropriate use of social media?
25. • Employer’s attitude to social media
• Can the employer be named?
• Guidelines – what amounts to unacceptable?
• Risk of gross misconduct
• Prohibition on discriminatory and bullying conduct
• Cross refer to other policies
• Details of monitoring (GDPR in mind…)
• Examples
26. "MobileMe f***ed up my timezone for the third in a week and
woke me up at 3am? JOY!!" and "once again f*** you very much
work"
(NB. MobileMe is an Apple App)
27. "Even though I'm supposed to love our customers hitting them
in the back of the head with a pic axe would make me feel far
more happier heheh"
31. Just been to a hashtag#linkedinlocal event where we
were told to connect with and tag everyone nearby.
I always thought you shouldn’t tag more than a couple
of people in a post or use more than a couple of
hashtags.... is there a magic number?
52. As the only member of the marketing team of a small (but
epic) B2B start up (Gapsquare - helping companies close
the gender pay gap) - I struggle with finding enough time
to do it all on social media. How do you go about
learning what has the most impact and focusing
on what works (and ROI) in your day to day (and
when you're very time-poor but have lots of
ideas)?
53. What is the best way of measuring
return on investment when it comes
to social media?
54. Is the return on investment really
worth the effort?
Founder of Noisy Little Monkey, founder of Gaggle – and outsourced Marketing Director for hire for a few other businesses. Come talk to me afterwards etc.
Sort, remove outliers
Sorry if yours didn’t make it through
How to explain why a business might want new customers?
Anyway – assuming you eventually figure that bit out, lets talk about why social should be part of your considerations
2015 - 90 minutes an average London commuter was exposed to 250 different ads, 100 different brands, 70 different formats. He wasn’t looking at his phone / social media. https://www.theguardian.com/media/2005/nov/19/advertising.marketingandpr Some estimates 5000+ ads per day
Key signals – there are 3 others, but we’ll look at the one is most important to us.
The algo tries to ensure that stuff family and friends share with each other is prioritised in the news feed
https://www.forbes.com/sites/paularmstrongtech/2018/02/03/what-you-should-know-from-facebooks-private-newsfeed-webinar/#6fe11e6d452d https://blog.bufferapp.com/facebook-algorithm
Make these logos
1 YouTube, 2. Twitter, 3. Facebook, 4. Snapchat, 5. Instagram
Across all five social media platforms, the greatest negative impact was around sleep, bullying and FOMO.
The greatest positive impact was felt around self-expression, self-identity and community building.