AWS Community Day CPH - Three problems of Terraform
Notes de l'éditeur
Chalkboard is a local ad network specializing in location based promotions in both mobile and web. We enable businesses to reach nearby consumers with real-time offers delivered instantly to them. I’d like to begin by showing you some interesting numbers. \n
According to a recent gartner press release this october, mobility will be a trillion dollar business by 2014. Apart from mobile voice & data revenue, other services such as advertising, application and service sales will each be a significant business worth several tens of billions of dollars per year.\n
This is supported by the fact that mobile consumers worldwide will reach 5.8 Billion by 2013 with the highest growth of 44% coming from Asia Pacific. No other media channel offers anything like this reach.\n
According to Gartner, There was a total of 54 million smartphones sold in Q1 of 2010, which was an increase of 48% from the previous year.\nhttp://smartphone.biz-news.com/news/2010/05/20/0001\n
In fact, by 2014, 29% of ALL cell phones will be smartphones \n
And thus, the ability to target people based on location is now the biggest opportunity for marketers in mobile. \nIt has spawned a new breed of consumer that expects marketing to happen seamlessly, “in the moment” -- whenever and wherever they are at. \nIt’s a new HERE AND NOW consumer culture that blends the online and offline worlds, fueled by the demand for instant gratification, and the expectation that technology should enable these.\n
Gartner predicts that the LBS user base will grow globally to 526 million in 2012 as compared to just 96 million in 2009\n
And the revenue forecast for LBS is 12.7 Billion Dollars by 2014. How many of you would be interested to get in on this?\n
Top 3 Purchasing Priorities in the next 6 months in Asia Pacific\nDining/entertainment comes through as biggest spending priority in the 2nd half of 2010, \n\nJapanese, New Zealanders, Singaporeans, South Koreans and Thais are more likely to spend on dining & entertainment as compared to others in the region. In Philippines, fitness & wellness are equally important. Hong Kong shows a high skew towards spending on travel and consumer electronics as well.\n
As a consumer, wouldn’t it be cool if you can use your phone, access information on promotions of businesses that are near you and make a decision on where to go for your next meal right now? fresh relevant content is a magnet for consumers. Do you think businesses around you will pay to advertise for your attention?\n* Developing stronger one-to-one relationship marketing! Consumer purchasing history can be examined, thereby enhancing future marketing messages.\n* Increased psychological nurturing! It helps in building brand recognition and loyalty among your customers by giving them more attention.\n* Increased return on investment (ROI)! Through repeat or additional consumer purchases during a visit.\n
As a consumer, wouldn’t it be cool if you can use your phone, access information on promotions of businesses that are near you and make a decision on where to go for your next meal right now? fresh relevant content is a magnet for consumers. Do you think businesses around you will pay to advertise for your attention?\n* Developing stronger one-to-one relationship marketing! Consumer purchasing history can be examined, thereby enhancing future marketing messages.\n* Increased psychological nurturing! It helps in building brand recognition and loyalty among your customers by giving them more attention.\n* Increased return on investment (ROI)! Through repeat or additional consumer purchases during a visit.\n
As a consumer, wouldn’t it be cool if you can use your phone, access information on promotions of businesses that are near you and make a decision on where to go for your next meal right now? fresh relevant content is a magnet for consumers. Do you think businesses around you will pay to advertise for your attention?\n* Developing stronger one-to-one relationship marketing! Consumer purchasing history can be examined, thereby enhancing future marketing messages.\n* Increased psychological nurturing! It helps in building brand recognition and loyalty among your customers by giving them more attention.\n* Increased return on investment (ROI)! Through repeat or additional consumer purchases during a visit.\n
You can reach consumers with valuable, relevant, location based content and reach local businesses with your existing salesforce. I’d like to share with you how we do it at Chalkboard\n
This is an overview of how Chalkboard has partnered with various mobile app developers and web publishers to display ads from local businesses. All that the local business needs to do is sign up for a package with us and upload their promotions on Chalkboard. These promotions are instantly pushed to our network to be displayed on mobile, web as well as social media sites to consumers.\n
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This is how promotions can be shared by the consumer to their friends on both facebook and twitter.\n
