Slides from the free intro webinar based on my book, "Internet Marketing: 8 Key Concepts Every Business MUST Know"

1. Demystified:
An Introduction to the 8
Key Concepts Every
Business MUST Know
JON LELAND
President & Creative Director, ComBridges.com
Dean, New Marketing University, NewMarU.com
This entire presentation is
© 2012 Jon Leland, ComBridges & Laxmi’s Media, Inc.
All Rights Reserved.

2. This is Not...
A silver bullet
A get rich quick formula
One size fits all

3. Purpose
To bridge the Grand
Canyon Gap
between YOU and Web
technologies
so that you can do Internet
marketing in a sustainable,
on-going way and make
valuable strategic choices.

4. Less than 20 years!

5. #1: Authenticity
Ignites Your
Attraction
Engine

7. #2: The Gospel
of Relevance

8. #3 Conversions &
Customer Engagement:
What Happens Next?

9. Beyond the
“Activate Your Fans.
Don’t Just Collect Them Like Baseball
Cards.”
— Jay Baer

11. #4: Launch &
Learn:
Be In It to Win It

12. Be Willing to Experiment

13. #5: Well-Targeted
SEO Leverages Your
Strategic Focus
SEO = Search Engine Optimization

14. #6: Next-Gen Advertising
is PPC, an Outrageous
Outreach Opportunity
PPC = Pay-Per-Click

15. Accountability Comes to
Advertising

16. #7: Social Media
Marketing & the
Customer-Powered
Future

17. Your Authentic Voice
Rules!

18. #8: Lead with
Value

19. Success in Small
Steps
“It’s not a choice
between success
and failure
in living the dream,
it’s a choice, today,
between a tiny step
and no step.”
— Steve
Chandler

20. Thank You!
ComBridges.com
NewMarU.com