1. digital strategy and
the metagame.

2. the game: the immediate challenge.
the metagame: the landscape, opportunities,
limitations, expectations, and ecosystem that
shape how you address that challenge.

3. DISCLAIMER:
given that i learned this playing Magic the Gathering,
i can accept some skepticism.
yes, seriously.
the metagame in MTG referred to popular strategies,
styles of play, and card interactions, that needed to be
tested against, planned around, and considered before
entering a tournament setting.
again, seriously.

4. the short version: deck design required an absurd
amount of planning and testing.
first: building and testing a deck that had a good chance
of performing as intended.
second: building versions of every popular deck type
in the tournament landscape.
third: testing the deck you’ve built against each of the
popular deck types, and redesigning based on results.

6. the client (the cards)
the limitations (the rules)
the landscape (the opponents)
the elements (the engine)
the ecosystem (the deck)
what are we doing?
what is possible? what can we get away with?
what is everyone else doing?
how are we connecting with people?
how do people navigate through the whole thing?

8. website
social media
content strategy
mobile
applications
games
CRM
experiential
in-store
out of home
internal tools
targeting / segmentation

9. why do i care?
because it’s a chance to build a framework
for integrated experiences, on and offline.

10. attentionindustry.com/kmdi @joncrowley