10 top tips for social engagement both on and off line

1. “Inspired by Business”
10 TOP TIPS for
Social Engagement
both ON and OFF line
by Jon Davey
Director of Customer Experience
Social Media Directors

2. 1. MyBusinessTip.co.uk
• Positive
• Proactive
• Participate

3. 2. Decide who you are &
what you represent:
• Work on your 1 page
business plan
• Can you summarise it in 60
seconds? “Elevator pitch”
• Do you have a single
mission?

4. 3. Content is King:
• People search Google 1st
• People increasing search
other channels
• Your content doesn’t have
to be all about you… make it
richer and easier to create

5. 4. Be consistent with your
branding:
• What handles do you have for
web, blog, Twitter, LinkedIn,
Facebook, YouTube?
• What images do you use? Are
they joined up or just mixed up!
• Keep it simple… ease of
reproduction as well as first
impressions.

6. 5. Fish where the fish are:
• Do engage in
your professional
groups
• But target industry
groups for business
• Creating your own
groups takes time,
energy and
resources.

7. 6. Don’t just waffle on…
• More often than not, less is
more
• Say it only once in a
sentence
• 3x in 250 words is good
SEO… or was!

8. 7. Be regular…
• Google needs content
• Readers enjoy regular
contributions
• People enjoy growing
relationships

9. 8. Enhance your reputation
through sharing:
• Sharing the tweets of others
makes them feel good… and
they’ll share yours…
• Sharing blog articles by others
enhances your reputation for
quality
•Sharing ideas freely encourage
engagement and builds
connections.

10. 9. Be Visible… comment on
blogs:
• Shows your reading and
interested in the thoughts of
others, gaining wisdom
• Adds a link back to your blog for
humans and probably SEO
benefits
• Creates a conversation with you
as a key player and who knows
who is listening.

11. 10. MAKE IT FUN ;)
Thank you for listening
Call me on
01753 852904
Email
jon@socialmediadirectors.co.uk

12. C
Come and visit us @
BusinessinBerkshireEXPO.com
21st June 2012
Blue Mountain Golf
& Conference Centre
Bracknell. RG42 4EX
50 exhibitors
4-500 visitors