This document presents a simple model for success. It suggests first increasing differentiation by identifying what makes you unique, even if there is no obvious benefit. It then advises building on that differentiation to establish a benefit. Finally, it states that following these steps can lead to success.

1. A very simple model for success
What are your benefits/expertise?
(even if not particularly differentiating)
INCREASE DIFFERENTIATION
SUCCESS!
BUILD BENEFIT
What makes you different/unique?
(even if no obvious benefit)
(Photo: flickr.com/photos/zscheyge) © Jon Howard/Living Brands