What about Mobile Marketing?

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Wellspring Digital

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Holy @#&%! What about Mobile Marketing?!? #WhatAboutMobile

With Your Hosts… Justin Mastrangelo Founder JA Interactive & JA.TXT Jon-Mikel Bailey Founder Wood Street, Inc @JustinPGH @jonmikelbailey

[object Object],[object Object],[object Object],The Next 45 Minutes…

Are You Getting Mobile Traffic? (probably, but let‘s check...)

Check Your Stats... ,[object Object],[object Object],[object Object],[object Object],[object Object],Page 

Check Your Stats... ,[object Object],Page 

Remember Traditional Media? (it hasn‘t gone anywhere)

Mobile Call-to-Action ,[object Object],[object Object],[object Object],[object Object]

On TV: Chicago’s Shedd Aquarium ,[object Object],[object Object],[object Object],[object Object]

What’s the Goal? ,[object Object],[object Object],[object Object],[object Object]

Location and Events Wait a minute, everyone is on their phone…

Get them Involved at Events ,[object Object],[object Object],[object Object]

While They’re at Your Location ,[object Object],[object Object],[object Object]

Get them Involved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ I hear that QR Codes will save my life” No, but if used properly, they can enhance your mobile marketing efforts…

[object Object],Page  When QR Codes don‘t work...

[object Object],Page  When QR Codes don‘t work... Any place where scanning is difficult…

[object Object],Page  A better approach would be... And don’t just rely on QR, try SMS too…

“ I know, I’ll send ‘em to my homepage” This is your chance to either be annoying or to be the HERO , you choose…

[object Object],Page  So, where are you sending them...

[object Object],[object Object],Page  A better version...

[object Object],Page  A better version...

Focusing on the Tools (…and not the strategy)

A Good Example “ Text LASIK to 12345 for your chance to win free LASIK surgery”

A Good Example ,[object Object],[object Object],[object Object]

[object Object],Page  Remember this slide?

QR Codes: The Wrong Way ,[object Object],[object Object],[object Object],[object Object]

QR Codes: The Right Way ,[object Object],[object Object],[object Object],[object Object]

Apps: The Wrong Way ,[object Object],[object Object],[object Object],[object Object]

Apps: The Right Way ,[object Object],[object Object],[object Object],[object Object]

SMS: The Wrong Way ,[object Object],[object Object],[object Object],[object Object]

SMS: The Right Way ,[object Object],[object Object],[object Object]

Geo-Location: The Wrong Way ,[object Object],[object Object],[object Object]

Geo-Location: The Right Way ,[object Object],[object Object],[object Object]

Tweet This! ,[object Object],[object Object]

Remember… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ask these Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

? Placeholder, enter your own text here Questions? Jon-Mikel Bailey 301.668.5006 x8452 www.woodstreet.com @jonmikelbailey @woodstreetweb Justin Mastrangelo 412.334.6835 www.jainteractive.com @JustinPGH @JATXT ? ?

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What about Mobile Marketing?

1. Holy @#&%! What about Mobile Marketing?!? #WhatAboutMobile

2. With Your Hosts… Justin Mastrangelo Founder JA Interactive & JA.TXT Jon-Mikel Bailey Founder Wood Street, Inc @JustinPGH @jonmikelbailey

4. Opportunities (start here)

5. Are You Getting Mobile Traffic? (probably, but let‘s check...)

10. Remember Traditional Media? (it hasn‘t gone anywhere)

11.

12.

13. On TV: Chicago’s Shedd Aquarium

14.

15.

16. Location and Events Wait a minute, everyone is on their phone…

17.

18. While They’re at Your Location

19.

20.

21.

22. Mistakes (they’re everywhere right now)

23. “ I hear that QR Codes will save my life” No, but if used properly, they can enhance your mobile marketing efforts…

24.

25.

26.

27.

28. “ I know, I’ll send ‘em to my homepage” This is your chance to either be annoying or to be the HERO , you choose…

29.

30.

31.

32.

33. Focusing on the Tools (…and not the strategy)

34. Focusing on the Tools

35. A Good Example “ Text LASIK to 12345 for your chance to win free LASIK surgery”

36.

37.

38.

39. Wrong Way, Right Way

40.

41.

42.

43.

44.

45.

46.

47.

48.

49.

50.

51. ? Placeholder, enter your own text here Questions? Jon-Mikel Bailey 301.668.5006 x8452 www.woodstreet.com @jonmikelbailey @woodstreetweb Justin Mastrangelo 412.334.6835 www.jainteractive.com @JustinPGH @JATXT ? ?

What about Mobile Marketing?

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What about Mobile Marketing?